A Decision Support System for Planning Promotion Time Slots

Detalhes bibliográficos
Autor(a) principal: Fernando A. C. C. Fontes
Data de Publicação: 2008
Outros Autores: Dalila B. M. M. Fontes, Paulo A. Pereira
Tipo de documento: Livro
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/75231
Resumo: We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.
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spelling A Decision Support System for Planning Promotion Time SlotsCiências da engenharia e tecnologiasEngineering and technologyWe report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.20082008-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookapplication/pdfhttps://hdl.handle.net/10216/75231eng10.1007/978-3-540-77903-2_23Fernando A. C. C. FontesDalila B. M. M. FontesPaulo A. Pereirainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:26:23Zoai:repositorio-aberto.up.pt:10216/75231Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:01:13.927696Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A Decision Support System for Planning Promotion Time Slots
title A Decision Support System for Planning Promotion Time Slots
spellingShingle A Decision Support System for Planning Promotion Time Slots
Fernando A. C. C. Fontes
Ciências da engenharia e tecnologias
Engineering and technology
title_short A Decision Support System for Planning Promotion Time Slots
title_full A Decision Support System for Planning Promotion Time Slots
title_fullStr A Decision Support System for Planning Promotion Time Slots
title_full_unstemmed A Decision Support System for Planning Promotion Time Slots
title_sort A Decision Support System for Planning Promotion Time Slots
author Fernando A. C. C. Fontes
author_facet Fernando A. C. C. Fontes
Dalila B. M. M. Fontes
Paulo A. Pereira
author_role author
author2 Dalila B. M. M. Fontes
Paulo A. Pereira
author2_role author
author
dc.contributor.author.fl_str_mv Fernando A. C. C. Fontes
Dalila B. M. M. Fontes
Paulo A. Pereira
dc.subject.por.fl_str_mv Ciências da engenharia e tecnologias
Engineering and technology
topic Ciências da engenharia e tecnologias
Engineering and technology
description We report on the development of a Decision Support System (DSS) to plan the best assignment for the weekly promotion space of a TV station. Each product to promote has a given target audience that is best reached at specific time periods during the week. The DSS aims to maximize the total viewing for each product within its target audience while fulfilling a set of constraints defined by the user. The purpose of this paper is to describe the development and successful implementation of a heuristic-based scheduling software system that has been developed for a major Portuguese TV station.
publishDate 2008
dc.date.none.fl_str_mv 2008
2008-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/book
format book
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/75231
url https://hdl.handle.net/10216/75231
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1007/978-3-540-77903-2_23
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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