The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/30862 |
Resumo: | The COVID-19 pandemic has impacted the world economy, and the restrictions have shaken business models. E-commerce has skyrocketed as the only way to purchase products and AI has received closer consideration as social distancing has become imperative. This research aims to find whether the COVID-19 has translated into an opportunity for the use of AI by companies. A survey incorporating consumers and companies was conducted to analyse the positioning of consumers regarding the use of AI, as well as the perception of companies regarding their possible use of AI. It was concluded that due to COVID-19 there was an increase in the relevance that companies give to AI, the main drivers being the companies' views on AI and the benefits from its use. Regarding consumer behaviour, consumers are more receptive to AI use, favouring a fully automated experience, with half of the sample preferring to buy online. |
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The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effectsCOVID-19ConsumersCompaniese-commerceIntelligent systemsArtificial intelligenceThe COVID-19 pandemic has impacted the world economy, and the restrictions have shaken business models. E-commerce has skyrocketed as the only way to purchase products and AI has received closer consideration as social distancing has become imperative. This research aims to find whether the COVID-19 has translated into an opportunity for the use of AI by companies. A survey incorporating consumers and companies was conducted to analyse the positioning of consumers regarding the use of AI, as well as the perception of companies regarding their possible use of AI. It was concluded that due to COVID-19 there was an increase in the relevance that companies give to AI, the main drivers being the companies' views on AI and the benefits from its use. Regarding consumer behaviour, consumers are more receptive to AI use, favouring a fully automated experience, with half of the sample preferring to buy online.Centre of Sociological Research2024-02-06T09:32:33Z2023-01-01T00:00:00Z20232024-02-06T09:31:41Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/30862eng1795-688910.14254/1795-6889.2023.19-1.8Dias, T.Gonçalves, R.Lopes da Costa, R.Pereira, L.Dias, Á.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-02-11T01:18:52Zoai:repositorio.iscte-iul.pt:10071/30862Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T02:37:34.496477Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
title |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
spellingShingle |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects Dias, T. COVID-19 Consumers Companies e-commerce Intelligent systems Artificial intelligence |
title_short |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
title_full |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
title_fullStr |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
title_full_unstemmed |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
title_sort |
The impact of artificial intelligence on consumer behaviour and changes in business activity due to pandemic effects |
author |
Dias, T. |
author_facet |
Dias, T. Gonçalves, R. Lopes da Costa, R. Pereira, L. Dias, Á. |
author_role |
author |
author2 |
Gonçalves, R. Lopes da Costa, R. Pereira, L. Dias, Á. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Dias, T. Gonçalves, R. Lopes da Costa, R. Pereira, L. Dias, Á. |
dc.subject.por.fl_str_mv |
COVID-19 Consumers Companies e-commerce Intelligent systems Artificial intelligence |
topic |
COVID-19 Consumers Companies e-commerce Intelligent systems Artificial intelligence |
description |
The COVID-19 pandemic has impacted the world economy, and the restrictions have shaken business models. E-commerce has skyrocketed as the only way to purchase products and AI has received closer consideration as social distancing has become imperative. This research aims to find whether the COVID-19 has translated into an opportunity for the use of AI by companies. A survey incorporating consumers and companies was conducted to analyse the positioning of consumers regarding the use of AI, as well as the perception of companies regarding their possible use of AI. It was concluded that due to COVID-19 there was an increase in the relevance that companies give to AI, the main drivers being the companies' views on AI and the benefits from its use. Regarding consumer behaviour, consumers are more receptive to AI use, favouring a fully automated experience, with half of the sample preferring to buy online. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-01T00:00:00Z 2023 2024-02-06T09:32:33Z 2024-02-06T09:31:41Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/30862 |
url |
http://hdl.handle.net/10071/30862 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
1795-6889 10.14254/1795-6889.2023.19-1.8 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Centre of Sociological Research |
publisher.none.fl_str_mv |
Centre of Sociological Research |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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