Online travel agencies: factors influencing tourists’ purchase decisions

Detalhes bibliográficos
Autor(a) principal: Pinto, Ivete
Data de Publicação: 2019
Outros Autores: Castro, Conceição
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/1114
Resumo: This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes according to tourists’ sociodemographic, economic or travel characteristics. The results show that most tourists book their accommodations through OTAs mainly because browsing is easier and better prices are offered. The results further suggest that the most important factor when booking accommodations is price, although the overall buying process is quite complex. Online reviews, promotions and photos are also important. The importance online tourists give to price varies by age group, income and country of residence. Online reviews are significant regardless of tourists’ characteristics, except for age. Cluster analyses additionally revealed three different tourist segments based on the importance given to price, online reviews, promotions and photos.
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spelling Online travel agencies: factors influencing tourists’ purchase decisionsE-commerceonline shoppingonline travel agenciesBooking.comExpedia.comtourist consumer’s behaviorThis study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes according to tourists’ sociodemographic, economic or travel characteristics. The results show that most tourists book their accommodations through OTAs mainly because browsing is easier and better prices are offered. The results further suggest that the most important factor when booking accommodations is price, although the overall buying process is quite complex. Online reviews, promotions and photos are also important. The importance online tourists give to price varies by age group, income and country of residence. Online reviews are significant regardless of tourists’ characteristics, except for age. Cluster analyses additionally revealed three different tourist segments based on the importance given to price, online reviews, promotions and photos.University of Algarve2019-04-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/1114Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 2 (2019); 7-20Tourism & Management Studies; Vol. 15 N.º 2 (2019); 7-20Tourism & Management Studies; Vol. 15 No. 2 (2019); 7-20Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 2 (2019); 7-202182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/1114https://tmstudies.net/index.php/ectms/article/view/1114/pdf_129Copyright (c) 2019 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessPinto, IveteCastro, Conceição2024-01-17T15:29:39Zoai:ojs.pkp.sfu.ca:article/1114Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:31.317472Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Online travel agencies: factors influencing tourists’ purchase decisions
title Online travel agencies: factors influencing tourists’ purchase decisions
spellingShingle Online travel agencies: factors influencing tourists’ purchase decisions
Pinto, Ivete
E-commerce
online shopping
online travel agencies
Booking.com
Expedia.com
tourist consumer’s behavior
title_short Online travel agencies: factors influencing tourists’ purchase decisions
title_full Online travel agencies: factors influencing tourists’ purchase decisions
title_fullStr Online travel agencies: factors influencing tourists’ purchase decisions
title_full_unstemmed Online travel agencies: factors influencing tourists’ purchase decisions
title_sort Online travel agencies: factors influencing tourists’ purchase decisions
author Pinto, Ivete
author_facet Pinto, Ivete
Castro, Conceição
author_role author
author2 Castro, Conceição
author2_role author
dc.contributor.author.fl_str_mv Pinto, Ivete
Castro, Conceição
dc.subject.por.fl_str_mv E-commerce
online shopping
online travel agencies
Booking.com
Expedia.com
tourist consumer’s behavior
topic E-commerce
online shopping
online travel agencies
Booking.com
Expedia.com
tourist consumer’s behavior
description This study sought to analyse tourists’ purchasing behaviours involving online travel agencies (OTAs) (i.e. Booking.com and Expedia.com). The research focused on identifying which factors most strongly influence buyers’ decision making and whether the degree of importance given to factors changes according to tourists’ sociodemographic, economic or travel characteristics. The results show that most tourists book their accommodations through OTAs mainly because browsing is easier and better prices are offered. The results further suggest that the most important factor when booking accommodations is price, although the overall buying process is quite complex. Online reviews, promotions and photos are also important. The importance online tourists give to price varies by age group, income and country of residence. Online reviews are significant regardless of tourists’ characteristics, except for age. Cluster analyses additionally revealed three different tourist segments based on the importance given to price, online reviews, promotions and photos.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-30
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1114
url https://tmstudies.net/index.php/ectms/article/view/1114
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/1114
https://tmstudies.net/index.php/ectms/article/view/1114/pdf_129
dc.rights.driver.fl_str_mv Copyright (c) 2019 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 15 n. 2 (2019); 7-20
Tourism & Management Studies; Vol. 15 N.º 2 (2019); 7-20
Tourism & Management Studies; Vol. 15 No. 2 (2019); 7-20
Revista Encontros Científicos - Tourism & Management Studies; Vol. 15 Núm. 2 (2019); 7-20
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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