Gallo in Austria- internationalization plan

Detalhes bibliográficos
Autor(a) principal: Maldonado, Martim
Data de Publicação: 2018
Outros Autores: Rocha, Ana Rita Dias, Abreu, Elisa Talarico, Monteiro, Patricia Oliveira
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38687
Resumo: As history shows, Gallo has been an internationally-oriented firm, and now it seeks to increase its presence in Europe by entering the Austrian market. Hence, the purpose of this work project is to devise an internationalization plan for Gallo, first by analyzing whether the company should, in fact, internationalize, and then defining the best strategy to accomplish it successfully. It is the group’s assessment that Gallo should enter the Austrian market through distributor-intermediated exports of an organic olive oil adapted to Austrians’ tastes, promoting both a healthy and flavorful nutrition to harness favorable social trends unfolding in the country.
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spelling Gallo in Austria- internationalization planInternationalizationAustriaExportOlive oilDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs history shows, Gallo has been an internationally-oriented firm, and now it seeks to increase its presence in Europe by entering the Austrian market. Hence, the purpose of this work project is to devise an internationalization plan for Gallo, first by analyzing whether the company should, in fact, internationalize, and then defining the best strategy to accomplish it successfully. It is the group’s assessment that Gallo should enter the Austrian market through distributor-intermediated exports of an organic olive oil adapted to Austrians’ tastes, promoting both a healthy and flavorful nutrition to harness favorable social trends unfolding in the country.Gonçalves, Pedro PereiraSantos, Pedro TeixeiraRUNMaldonado, MartimRocha, Ana Rita DiasAbreu, Elisa TalaricoMonteiro, Patricia Oliveira2021-01-20T01:30:21Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38687TID:201863227enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:17Zoai:run.unl.pt:10362/38687Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:01.504984Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Gallo in Austria- internationalization plan
title Gallo in Austria- internationalization plan
spellingShingle Gallo in Austria- internationalization plan
Maldonado, Martim
Internationalization
Austria
Export
Olive oil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Gallo in Austria- internationalization plan
title_full Gallo in Austria- internationalization plan
title_fullStr Gallo in Austria- internationalization plan
title_full_unstemmed Gallo in Austria- internationalization plan
title_sort Gallo in Austria- internationalization plan
author Maldonado, Martim
author_facet Maldonado, Martim
Rocha, Ana Rita Dias
Abreu, Elisa Talarico
Monteiro, Patricia Oliveira
author_role author
author2 Rocha, Ana Rita Dias
Abreu, Elisa Talarico
Monteiro, Patricia Oliveira
author2_role author
author
author
dc.contributor.none.fl_str_mv Gonçalves, Pedro Pereira
Santos, Pedro Teixeira
RUN
dc.contributor.author.fl_str_mv Maldonado, Martim
Rocha, Ana Rita Dias
Abreu, Elisa Talarico
Monteiro, Patricia Oliveira
dc.subject.por.fl_str_mv Internationalization
Austria
Export
Olive oil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Austria
Export
Olive oil
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As history shows, Gallo has been an internationally-oriented firm, and now it seeks to increase its presence in Europe by entering the Austrian market. Hence, the purpose of this work project is to devise an internationalization plan for Gallo, first by analyzing whether the company should, in fact, internationalize, and then defining the best strategy to accomplish it successfully. It is the group’s assessment that Gallo should enter the Austrian market through distributor-intermediated exports of an organic olive oil adapted to Austrians’ tastes, promoting both a healthy and flavorful nutrition to harness favorable social trends unfolding in the country.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:21Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38687
TID:201863227
url http://hdl.handle.net/10362/38687
identifier_str_mv TID:201863227
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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