Theoretically encompassing B2C relationships in the hospitality industry
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://www.dosalgarves.com/index.php/dosalgarves/article/view/174 |
Resumo: | Having witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consumer (B2C) relationships. A special emphasis was placed on technology-related and personality-related approaches, highlighting their importance in traveller decision making, as well as on Signalling theory, offering an underpinning for companies to improve their services. It is expected that this study will offer the basis for a more exhaustive and multidisciplinary investigation, undoubtedly focusing on both customer and service elements. The review suggests that to maintain customers, a major focus should be put on signals, technology and personality-related issues at the beginning of the relationship. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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Theoretically encompassing B2C relationships in the hospitality industryAbrangência teórica dos relacionamentos B2C na indústria da hospitalidadeLiterature review; hospitality; B2C; ICT; personality; signalling theoryRevisão da literatura; hospitalidade; B2C; TIC; personalidade; Teoria da sinalizaçãoHaving witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consumer (B2C) relationships. A special emphasis was placed on technology-related and personality-related approaches, highlighting their importance in traveller decision making, as well as on Signalling theory, offering an underpinning for companies to improve their services. It is expected that this study will offer the basis for a more exhaustive and multidisciplinary investigation, undoubtedly focusing on both customer and service elements. The review suggests that to maintain customers, a major focus should be put on signals, technology and personality-related issues at the beginning of the relationship.Tendo em consideração a revolução tecnológica na hospitalidade, o objetivo deste estudo é incluir as abordagens teóricas utilizadas na pesquisa de comportamento do cliente, e fornecer uma compreensão integral dos aspectos necessários para melhorar as relações business-to-consumer (B2C) em hospitalidade. Foi colocada especial atenção nas abordagens relacionadas à tecnologia e personalidade, para destacar a sua importância na tomada de decisões dos viajantes e na Teoria da sinalização, no sentido de oferecer sustentação às empresas para melhorar os seus serviços. Espera-se que este estudo ofereça a base necessária para uma investigação multidisciplinar, incidindo nos elementos relacionados com clientes e serviços. A revisão da literatura sugere que, para manter os clientes, um foco importante deve ser colocado em sinais, tecnologia e personalidade, no início do relacionamento.Dos Algarves: Tourism, Hospitality & Management JournalDos Algarves: Tourism, Hospitality & Management Journal2019-05-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://www.dosalgarves.com/index.php/dosalgarves/article/view/174Dos Algarves: Tourism, Hospitality & Management Journal; n. 34 (2019); 60-80Dos Algarves: Tourism, Hospitality & Management Journal; n. 34 (2019); 60-802182-5580reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.dosalgarves.com/index.php/dosalgarves/article/view/174https://www.dosalgarves.com/index.php/dosalgarves/article/view/174/233Copyright (c) 2019 Dos Algarves: A Multidisciplinary e-Journalinfo:eu-repo/semantics/openAccessProdanova, Jana; Universidad de BurgosSan-Martín, Sonia; Universidad de BurgosJimenez, Nadia; Universidad de Burgos2024-01-27T07:45:46Zoai:ojs.dosalgarves:article/174Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:58:07.999556Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Theoretically encompassing B2C relationships in the hospitality industry Abrangência teórica dos relacionamentos B2C na indústria da hospitalidade |
title |
Theoretically encompassing B2C relationships in the hospitality industry |
spellingShingle |
Theoretically encompassing B2C relationships in the hospitality industry Prodanova, Jana; Universidad de Burgos Literature review; hospitality; B2C; ICT; personality; signalling theory Revisão da literatura; hospitalidade; B2C; TIC; personalidade; Teoria da sinalização |
title_short |
Theoretically encompassing B2C relationships in the hospitality industry |
title_full |
Theoretically encompassing B2C relationships in the hospitality industry |
title_fullStr |
Theoretically encompassing B2C relationships in the hospitality industry |
title_full_unstemmed |
Theoretically encompassing B2C relationships in the hospitality industry |
title_sort |
Theoretically encompassing B2C relationships in the hospitality industry |
author |
Prodanova, Jana; Universidad de Burgos |
author_facet |
Prodanova, Jana; Universidad de Burgos San-Martín, Sonia; Universidad de Burgos Jimenez, Nadia; Universidad de Burgos |
author_role |
author |
author2 |
San-Martín, Sonia; Universidad de Burgos Jimenez, Nadia; Universidad de Burgos |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Prodanova, Jana; Universidad de Burgos San-Martín, Sonia; Universidad de Burgos Jimenez, Nadia; Universidad de Burgos |
dc.subject.por.fl_str_mv |
Literature review; hospitality; B2C; ICT; personality; signalling theory Revisão da literatura; hospitalidade; B2C; TIC; personalidade; Teoria da sinalização |
topic |
Literature review; hospitality; B2C; ICT; personality; signalling theory Revisão da literatura; hospitalidade; B2C; TIC; personalidade; Teoria da sinalização |
description |
Having witnessed the technological revolution that has taken place in the hospitality industry, the aim of this study is to encompass theoretical approaches used in customer behaviour research and to provide a comprehensive understanding of crucial aspects necessary for enhancing business-to-consumer (B2C) relationships. A special emphasis was placed on technology-related and personality-related approaches, highlighting their importance in traveller decision making, as well as on Signalling theory, offering an underpinning for companies to improve their services. It is expected that this study will offer the basis for a more exhaustive and multidisciplinary investigation, undoubtedly focusing on both customer and service elements. The review suggests that to maintain customers, a major focus should be put on signals, technology and personality-related issues at the beginning of the relationship. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-05-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/174 |
url |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/174 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.dosalgarves.com/index.php/dosalgarves/article/view/174 https://www.dosalgarves.com/index.php/dosalgarves/article/view/174/233 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Dos Algarves: A Multidisciplinary e-Journal info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Dos Algarves: A Multidisciplinary e-Journal |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal Dos Algarves: Tourism, Hospitality & Management Journal |
publisher.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal Dos Algarves: Tourism, Hospitality & Management Journal |
dc.source.none.fl_str_mv |
Dos Algarves: Tourism, Hospitality & Management Journal; n. 34 (2019); 60-80 Dos Algarves: Tourism, Hospitality & Management Journal; n. 34 (2019); 60-80 2182-5580 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
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1799137066315939840 |