Proposals to increase foot traffic at Sonae Sierra shopping centers

Detalhes bibliográficos
Autor(a) principal: Lima, Regina
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9545
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Proposals to increase foot traffic at Sonae Sierra shopping centersShopping centersFoot trafficSonae SierraMarketingCommunicationA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis project aims to propose innovative marketing strategies to deal with the decrease in foot traffic at Sonae Sierra shopping centers. This trend results from the emergence of a new consumer that is moving away from the hyper-consumerist society. Furthermore, the financial crisis is also contributing for this pattern. The proposed strategies aim to create connections with consumers and, ultimately, to create the necessary conditions to build long-term relationships. The proposals are based on the main findings of the market research and on the shopping centers value propositions, as well.NSBE - UNLAgante, LuísaRUNLima, Regina2013-05-09T15:09:16Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9545enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:41Zoai:run.unl.pt:10362/9545Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:53.478533Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Proposals to increase foot traffic at Sonae Sierra shopping centers
title Proposals to increase foot traffic at Sonae Sierra shopping centers
spellingShingle Proposals to increase foot traffic at Sonae Sierra shopping centers
Lima, Regina
Shopping centers
Foot traffic
Sonae Sierra
Marketing
Communication
title_short Proposals to increase foot traffic at Sonae Sierra shopping centers
title_full Proposals to increase foot traffic at Sonae Sierra shopping centers
title_fullStr Proposals to increase foot traffic at Sonae Sierra shopping centers
title_full_unstemmed Proposals to increase foot traffic at Sonae Sierra shopping centers
title_sort Proposals to increase foot traffic at Sonae Sierra shopping centers
author Lima, Regina
author_facet Lima, Regina
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Lima, Regina
dc.subject.por.fl_str_mv Shopping centers
Foot traffic
Sonae Sierra
Marketing
Communication
topic Shopping centers
Foot traffic
Sonae Sierra
Marketing
Communication
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2013-05-09T15:09:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9545
url http://hdl.handle.net/10362/9545
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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