Big data, Bigger privacy concern?

Detalhes bibliográficos
Autor(a) principal: Dreyer, Nicolaus
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/23468
Resumo: In light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.
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spelling Big data, Bigger privacy concern?Big dataData analyticsInformation privacyInternet technologiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.Rodrigues, LuísRUNDreyer, Nicolaus2020-01-20T01:30:33Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23468TID:201715945enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:45Zoai:run.unl.pt:10362/23468Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:48.806093Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Big data, Bigger privacy concern?
title Big data, Bigger privacy concern?
spellingShingle Big data, Bigger privacy concern?
Dreyer, Nicolaus
Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Big data, Bigger privacy concern?
title_full Big data, Bigger privacy concern?
title_fullStr Big data, Bigger privacy concern?
title_full_unstemmed Big data, Bigger privacy concern?
title_sort Big data, Bigger privacy concern?
author Dreyer, Nicolaus
author_facet Dreyer, Nicolaus
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Dreyer, Nicolaus
dc.subject.por.fl_str_mv Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:33Z
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