The launch of integrative fixed video phone in Spain technology-market transfer plan

Detalhes bibliográficos
Autor(a) principal: Zheng, Shuang
Data de Publicação: 2009
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/9649
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling The launch of integrative fixed video phone in Spain technology-market transfer planA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThis Technology Market Transfer plan aims to launch the innovative technology of fixed video phones with specific applications in Spain. This technology offers an effective way for operators to gain competitive advantage over their competitors in this competitive industry. This technology has been created by Zonadvanced Company (Appendix 1- Company introduction), an innovative company offering technical communication solution. The technology is sophisticated software to be integrated into fixed phones with camera allowing users see each other without being together and also providing the access to many specific applications. It requires broadband access and a fixed phone with camera at home. This technology was finally designed for households’ use; however, it is operators that extend it. So different kinds of operators represent differently attractive targets for the company. This marketing plan envisions the launch of the technology in the market of Spain. This market has the advantage of high broadband penetration and fixed phone line penetration. Finally, a 31.5% household’s retention rate is expected to be achieved in 3 years, representing the profit of 37,202,431 euro.NSBE - UNLLages, Luis FilipeAgante, LuísaRUNZheng, Shuang2013-05-17T12:38:51Z2009-062009-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/9649enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:42:55Zoai:run.unl.pt:10362/9649Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:18:57.794592Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The launch of integrative fixed video phone in Spain technology-market transfer plan
title The launch of integrative fixed video phone in Spain technology-market transfer plan
spellingShingle The launch of integrative fixed video phone in Spain technology-market transfer plan
Zheng, Shuang
title_short The launch of integrative fixed video phone in Spain technology-market transfer plan
title_full The launch of integrative fixed video phone in Spain technology-market transfer plan
title_fullStr The launch of integrative fixed video phone in Spain technology-market transfer plan
title_full_unstemmed The launch of integrative fixed video phone in Spain technology-market transfer plan
title_sort The launch of integrative fixed video phone in Spain technology-market transfer plan
author Zheng, Shuang
author_facet Zheng, Shuang
author_role author
dc.contributor.none.fl_str_mv Lages, Luis Filipe
Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Zheng, Shuang
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2009
dc.date.none.fl_str_mv 2009-06
2009-06-01T00:00:00Z
2013-05-17T12:38:51Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/9649
url http://hdl.handle.net/10362/9649
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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