Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v0i9.13695 |
Resumo: | The positioning of a place constitutes a crucial cornerstone in destination management as the conveyed image is clearly an important influencer in buyers’ decision making. This paper focuses on how image is developed and managed in medium-sized urban areas. Two cases illustrate how local tourist boards define the key vectors underpinning the promotion and position of their regions as attractive destinations. This article discusses and comments upon the underlying strategies and their implementation in such urban centers. Managerial implications and avenues for future research are presented. |
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Establishing vectors for urban product positioning: the role of tourist boards in pulling it all togetherThe positioning of a place constitutes a crucial cornerstone in destination management as the conveyed image is clearly an important influencer in buyers’ decision making. This paper focuses on how image is developed and managed in medium-sized urban areas. Two cases illustrate how local tourist boards define the key vectors underpinning the promotion and position of their regions as attractive destinations. This article discusses and comments upon the underlying strategies and their implementation in such urban centers. Managerial implications and avenues for future research are presented.O posicionamento de um local é um elemento fundamental na gestão de um destino, uma vez que a imagem transmitida é um aspecto influenciador importante na decisão de compra. Este estudo aborda o desenvolvimento e gestão da imagem de áreas urbanas de média dimensão. Recorre-se a dois casos para ilustrar o modo como os órgãos de turismo locais definem os vectores-chave que constituem a base da promoção e posicionamento das suas regiões como destinos atractivos. Este artigo discute e comenta as estratégias subjacentes e a sua implementação em tais centros urbanos. São ainda apresentadas implicações para a gestão e avenidas para estudos futuros.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2008-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v0i9.13695oai:proa.ua.pt:article/13695Journal of Tourism & Development; No 9 (2008); 79-90Revista Turismo & Desenvolvimento; n.º 9 (2008); 79-902182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/13695https://doi.org/10.34624/rtd.v0i9.13695https://proa.ua.pt/index.php/rtd/article/view/13695/9193https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessSimões, Cláudia2022-09-26T10:57:25Zoai:proa.ua.pt:article/13695Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:06:03.347665Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
title |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
spellingShingle |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together Simões, Cláudia |
title_short |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
title_full |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
title_fullStr |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
title_full_unstemmed |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
title_sort |
Establishing vectors for urban product positioning: the role of tourist boards in pulling it all together |
author |
Simões, Cláudia |
author_facet |
Simões, Cláudia |
author_role |
author |
dc.contributor.author.fl_str_mv |
Simões, Cláudia |
description |
The positioning of a place constitutes a crucial cornerstone in destination management as the conveyed image is clearly an important influencer in buyers’ decision making. This paper focuses on how image is developed and managed in medium-sized urban areas. Two cases illustrate how local tourist boards define the key vectors underpinning the promotion and position of their regions as attractive destinations. This article discusses and comments upon the underlying strategies and their implementation in such urban centers. Managerial implications and avenues for future research are presented. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v0i9.13695 oai:proa.ua.pt:article/13695 |
url |
https://doi.org/10.34624/rtd.v0i9.13695 |
identifier_str_mv |
oai:proa.ua.pt:article/13695 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/13695 https://doi.org/10.34624/rtd.v0i9.13695 https://proa.ua.pt/index.php/rtd/article/view/13695/9193 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; No 9 (2008); 79-90 Revista Turismo & Desenvolvimento; n.º 9 (2008); 79-90 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130522349207552 |