Competitiveness of Tourist Destinations and Brazilian Strategy
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v2i17/18.12959 |
Resumo: | The paper aims to contribute to the understanding and empowerment of issues related to competitiveness and innovation in tourism as a strategic element to tourist destinations. Considering the fundamentals of so-called economy of experience (Pine and Gilmore, 1999), determinant factors of the current and prospective competitive environment for general economic sectors are indicated. Based on that, this paper will explore those considered as having the greatest impact on tourism. A special look is cast on the characteristics of tourist demand and expectations within this new context, what determines the composition of tourism offer and find in the elements of experience and innovation a key element in coping competitiveness between destinations. The analysis of these changes indicates significant opportunities for valuecreation and innovation in products, segments and tourism sectors. The identification and classification of these factors are facilitated by the comparison between models of competition for tourist destinations proposed by different authors. Based on these benchmarks, the Brazilian strategy is identified and characterized to confront the international competitiveness in tourism, as well as the implementation mechanisms suitable for regions and destinations. For this purpose, we analyze the aspects of the political-institutional management of tourism in the country, the Tourism Regionalization Program, the Program Inductors 65 destinations, with a focus on competitiveness studies and guidelines for planning and managing tourism in destinations. The observation of its dynamics and competitiveness assessment, allows inferences about the effectiveness of these policies and strategies for tourism destinations in Brazil. |
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Competitiveness of Tourist Destinations and Brazilian StrategyCompetitiveness of Tourist Destinations and Brazilian StrategyThe paper aims to contribute to the understanding and empowerment of issues related to competitiveness and innovation in tourism as a strategic element to tourist destinations. Considering the fundamentals of so-called economy of experience (Pine and Gilmore, 1999), determinant factors of the current and prospective competitive environment for general economic sectors are indicated. Based on that, this paper will explore those considered as having the greatest impact on tourism. A special look is cast on the characteristics of tourist demand and expectations within this new context, what determines the composition of tourism offer and find in the elements of experience and innovation a key element in coping competitiveness between destinations. The analysis of these changes indicates significant opportunities for valuecreation and innovation in products, segments and tourism sectors. The identification and classification of these factors are facilitated by the comparison between models of competition for tourist destinations proposed by different authors. Based on these benchmarks, the Brazilian strategy is identified and characterized to confront the international competitiveness in tourism, as well as the implementation mechanisms suitable for regions and destinations. For this purpose, we analyze the aspects of the political-institutional management of tourism in the country, the Tourism Regionalization Program, the Program Inductors 65 destinations, with a focus on competitiveness studies and guidelines for planning and managing tourism in destinations. The observation of its dynamics and competitiveness assessment, allows inferences about the effectiveness of these policies and strategies for tourism destinations in Brazil. O artigo tem como objetivo contribuir para o conhecimento e apropriação de temas relacionados à competitividade em turismo e da inovação como elemento estratégico para destinos turísticos. A partir dos fundamentos da denominada economia da experiência (Pine e Gilmore, 1999), são indicados os fatores determinantes do ambientecompetitivo atual e prospetivo para os setores econômicos em geral e explorados aqueles considerados de maior impacto sobre o turismo. Um olhar especial é lançado sobre as características da demanda turística e suas expectativas dentro deste novo contexto, fator que condiciona a composição da oferta turística e que encontra nos fundamentos da experiência a inovação o elemento chave no enfrentamento da competitividade entre destinos turísticos. A análise destas mudanças indica significativas oportunidades de geração de valor e de inovação em produtos, segmentos e setores turísticos. A identificação e classificação destes fatores são facilitadas pela comparação entre os modelos de competitividade para destinos turísticos propostos por diferentes autores. Com base nestes referenciais, se identifica e caracteriza a estratégia brasileira para enfrentamento da competitividade internacional em turismo, bem como os mecanismos de implementação indicados para regiões e destinos. Para tanto, são analisados os aspetos relativos a organização político-institucional de gestão do turismo no País, o Programa de Regionalização do Turismo, o Programa 65 Destinos Indutores, com foco nos estudos de competitividade e nas diretrizes para o planejamento e gestão do turismo nos destinos. Como ilustração, se analisa osresultados do estudo aplicado ao destino turístico Pólo Costa das Dunas, litoral do nordeste brasileiro, cuja observação de sua dinâmica e avaliação de competitividade, permite inferir sobre a efetividade dessas políticas e estratégias para o turismo nos destinos brasileiros. Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2012-01-01T00:00:00Zjournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v2i17/18.12959oai:proa.ua.pt:article/12959Journal of Tourism & Development; Vol 2 No 17/18 (2012); 593-607Revista Turismo & Desenvolvimento; vol. 2 n.º 17/18 (2012); 593-6072182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://proa.ua.pt/index.php/rtd/article/view/12959https://doi.org/10.34624/rtd.v2i17/18.12959https://proa.ua.pt/index.php/rtd/article/view/12959/8605https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessMazaro, RosanaCunha, JaimileCerqueira, Liz2022-09-26T10:57:12Zoai:proa.ua.pt:article/12959Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:52.228334Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Competitiveness of Tourist Destinations and Brazilian Strategy Competitiveness of Tourist Destinations and Brazilian Strategy |
title |
Competitiveness of Tourist Destinations and Brazilian Strategy |
spellingShingle |
Competitiveness of Tourist Destinations and Brazilian Strategy Mazaro, Rosana |
title_short |
Competitiveness of Tourist Destinations and Brazilian Strategy |
title_full |
Competitiveness of Tourist Destinations and Brazilian Strategy |
title_fullStr |
Competitiveness of Tourist Destinations and Brazilian Strategy |
title_full_unstemmed |
Competitiveness of Tourist Destinations and Brazilian Strategy |
title_sort |
Competitiveness of Tourist Destinations and Brazilian Strategy |
author |
Mazaro, Rosana |
author_facet |
Mazaro, Rosana Cunha, Jaimile Cerqueira, Liz |
author_role |
author |
author2 |
Cunha, Jaimile Cerqueira, Liz |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Mazaro, Rosana Cunha, Jaimile Cerqueira, Liz |
description |
The paper aims to contribute to the understanding and empowerment of issues related to competitiveness and innovation in tourism as a strategic element to tourist destinations. Considering the fundamentals of so-called economy of experience (Pine and Gilmore, 1999), determinant factors of the current and prospective competitive environment for general economic sectors are indicated. Based on that, this paper will explore those considered as having the greatest impact on tourism. A special look is cast on the characteristics of tourist demand and expectations within this new context, what determines the composition of tourism offer and find in the elements of experience and innovation a key element in coping competitiveness between destinations. The analysis of these changes indicates significant opportunities for valuecreation and innovation in products, segments and tourism sectors. The identification and classification of these factors are facilitated by the comparison between models of competition for tourist destinations proposed by different authors. Based on these benchmarks, the Brazilian strategy is identified and characterized to confront the international competitiveness in tourism, as well as the implementation mechanisms suitable for regions and destinations. For this purpose, we analyze the aspects of the political-institutional management of tourism in the country, the Tourism Regionalization Program, the Program Inductors 65 destinations, with a focus on competitiveness studies and guidelines for planning and managing tourism in destinations. The observation of its dynamics and competitiveness assessment, allows inferences about the effectiveness of these policies and strategies for tourism destinations in Brazil. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v2i17/18.12959 oai:proa.ua.pt:article/12959 |
url |
https://doi.org/10.34624/rtd.v2i17/18.12959 |
identifier_str_mv |
oai:proa.ua.pt:article/12959 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/12959 https://doi.org/10.34624/rtd.v2i17/18.12959 https://proa.ua.pt/index.php/rtd/article/view/12959/8605 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 2 No 17/18 (2012); 593-607 Revista Turismo & Desenvolvimento; vol. 2 n.º 17/18 (2012); 593-607 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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