Cultural dynamics in wine routes as a way to create value in the touristic experience
Autor(a) principal: | |
---|---|
Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v1i27/28.9691 |
Resumo: | Enotourism ecosystem is interconnected with a vast set of cultural activities and tourism experiences linked to the wine culture. Wine routes have been the most visible aspect in endogenous resources valorization allied to region heritage identity, which are able to generate sustainability in rural areas. The integration of Wine Museums, Interpretation Centers and wineries museums, in Wine Routes dynamics, can be a differentiating value creation element inside Enotourism experiences diversification, as well as a structuring factor for a sustainable tourism supply. This exploratory work intends to analyze this aspect of the culture related to wine and to highlight the potential of a specific territory in the Dão and Bairrada Wine Routes of Portugal, in a perspective of stakeholders’ coopetition. The identification, integration and appreciation of museums and museum spaces in the respective Routes should be seen as a component to be developed in marketing strategies and promotion of their territories, as cultural dynamics of value creation in the experience associated with Wine tourism. |
id |
RCAP_fca0e741c5ff0b5c92a3d1e002cc580e |
---|---|
oai_identifier_str |
oai:proa.ua.pt:article/9691 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Cultural dynamics in wine routes as a way to create value in the touristic experienceDinâmicas rulturais nas rotas dos vinhos como forma de criação de valor na experiência turísticaEnotourism ecosystem is interconnected with a vast set of cultural activities and tourism experiences linked to the wine culture. Wine routes have been the most visible aspect in endogenous resources valorization allied to region heritage identity, which are able to generate sustainability in rural areas. The integration of Wine Museums, Interpretation Centers and wineries museums, in Wine Routes dynamics, can be a differentiating value creation element inside Enotourism experiences diversification, as well as a structuring factor for a sustainable tourism supply. This exploratory work intends to analyze this aspect of the culture related to wine and to highlight the potential of a specific territory in the Dão and Bairrada Wine Routes of Portugal, in a perspective of stakeholders’ coopetition. The identification, integration and appreciation of museums and museum spaces in the respective Routes should be seen as a component to be developed in marketing strategies and promotion of their territories, as cultural dynamics of value creation in the experience associated with Wine tourism.Existe uma ligação privilegiada do ecossistema do Enoturismo a um vasto conjunto de atividades culturais, experiências turísticas de origem material, imaterial e de sociabilidade ligado à cultura do vinho. As rotas dos vinhos têm sido a face mais visível na valorização dos recursos endógenos e dos patrimónios identitários das regiões, geradores de sustentabilidade nos espaços rurais. A integração dos Museus do Vinho, Centros de Interpretação e espaços musealizados das quintas, na dinâmica das Rotas dos Vinhos, poderá ser um elemento diferenciador na criação de valor e na diversificação de experiencias de Enoturismo, bem como um fator estruturante para uma oferta turística sustentável. Este trabalho exploratório visa a identificação dos museus do vinho nas rotas vitivinícolas do Dão e Bairrada, e a proposta de dinâmicas culturais de criação de valor na experiência associada ao Enoturismo. Considerando a integração e valorização dos museus e espaços museológicos nas Rotas um elemento diferenciador na experiencia turística e um catalisador da cooperação entre stakeholders, estas dinâmicas deverão ser encaradas como uma componente a desenvolver nas estratégias de marketing e de promoção dos respetivos territórios.Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.9691oai:proa.ua.pt:article/9691Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1043-1060Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1043-10602182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/9691https://doi.org/10.34624/rtd.v1i27/28.9691https://proa.ua.pt/index.php/rtd/article/view/9691/6333https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessSalvado, JosefinaMarques, JorgeRemelgado, Patrícia2022-09-26T10:56:39Zoai:proa.ua.pt:article/9691Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:26.239419Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Cultural dynamics in wine routes as a way to create value in the touristic experience Dinâmicas rulturais nas rotas dos vinhos como forma de criação de valor na experiência turística |
title |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
spellingShingle |
Cultural dynamics in wine routes as a way to create value in the touristic experience Salvado, Josefina |
title_short |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
title_full |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
title_fullStr |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
title_full_unstemmed |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
title_sort |
Cultural dynamics in wine routes as a way to create value in the touristic experience |
author |
Salvado, Josefina |
author_facet |
Salvado, Josefina Marques, Jorge Remelgado, Patrícia |
author_role |
author |
author2 |
Marques, Jorge Remelgado, Patrícia |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Salvado, Josefina Marques, Jorge Remelgado, Patrícia |
description |
Enotourism ecosystem is interconnected with a vast set of cultural activities and tourism experiences linked to the wine culture. Wine routes have been the most visible aspect in endogenous resources valorization allied to region heritage identity, which are able to generate sustainability in rural areas. The integration of Wine Museums, Interpretation Centers and wineries museums, in Wine Routes dynamics, can be a differentiating value creation element inside Enotourism experiences diversification, as well as a structuring factor for a sustainable tourism supply. This exploratory work intends to analyze this aspect of the culture related to wine and to highlight the potential of a specific territory in the Dão and Bairrada Wine Routes of Portugal, in a perspective of stakeholders’ coopetition. The identification, integration and appreciation of museums and museum spaces in the respective Routes should be seen as a component to be developed in marketing strategies and promotion of their territories, as cultural dynamics of value creation in the experience associated with Wine tourism. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v1i27/28.9691 oai:proa.ua.pt:article/9691 |
url |
https://doi.org/10.34624/rtd.v1i27/28.9691 |
identifier_str_mv |
oai:proa.ua.pt:article/9691 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/9691 https://doi.org/10.34624/rtd.v1i27/28.9691 https://proa.ua.pt/index.php/rtd/article/view/9691/6333 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 1 No 27/28 (2017); 1043-1060 Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 1043-1060 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799130515769393152 |