Nearshoring to emerging European markets : an analysis of the automotive industry

Detalhes bibliográficos
Autor(a) principal: Leitão, João Corte-Real Morais
Data de Publicação: 2019
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/29070
Resumo: The European Emerging Markets are in the process of consolidation of their economies since the liberation from the Soviet Bloc. The EU accession and a combination of low wages and skilled labor facilitated the inclusion of these countries in global value chains. This study focuses on the automotive industry and examines the solution of nearshoring production to the European Emerging economies. Supported by quantitative and qualitative data, this study expects to formulate valuable strategic recommendations for European-based companies, by identifying the optimal market to nearshore, as well as the appropriate market entry strategy. An empirical tool was developed to aggregate and ease the interpretation of the data gathered, exhibiting its results thru the interception of two dimensions: the accessibility to enter a market; and the conditions to prosperity provided by it. The results generated by the matrix point to Czech Republic as the most attractive markets to nearshore, and companies should employ a wholly-owned entry strategy.
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spelling Nearshoring to emerging European markets : an analysis of the automotive industryAutomotive industryEmerging marketsEuropeNearshoringMarket entryStrategyIndústria automóvelMercados emergentesEuropaEntrada no mercadoEstratégiaDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe European Emerging Markets are in the process of consolidation of their economies since the liberation from the Soviet Bloc. The EU accession and a combination of low wages and skilled labor facilitated the inclusion of these countries in global value chains. This study focuses on the automotive industry and examines the solution of nearshoring production to the European Emerging economies. Supported by quantitative and qualitative data, this study expects to formulate valuable strategic recommendations for European-based companies, by identifying the optimal market to nearshore, as well as the appropriate market entry strategy. An empirical tool was developed to aggregate and ease the interpretation of the data gathered, exhibiting its results thru the interception of two dimensions: the accessibility to enter a market; and the conditions to prosperity provided by it. The results generated by the matrix point to Czech Republic as the most attractive markets to nearshore, and companies should employ a wholly-owned entry strategy.Os mercados europeus emergentes encontram-se num processo de consolidação das suas economias desde a queda do bloco Soviético. A entrada na EU, juntamente com uma combinação de salários baixos e mão-de-obra qualificada, facilitou a inclusão destes países em diversas global value chains. Este estudo, foca-se na indústria automóvel e na realocação da produção para os mercados os mercados emergentes europeus. Sustentado por dados quantitativos e qualitativos, este estudo pretende formular recomendações estratégicas para empresas baseadas na Europa, identificando qual o mercado mais atrativo assim como a estratégia de entrada no mercado mais adequada. Um modelo empírico foi desenvolvido no âmbito de agregar e facilitar a interpretação dos dados recolhidos, exibindo os resultados alcançados através da interceção de dois eixos: a acessibilidade de entrar num mercado; e as condições para sucesso conferidas por tal. Os resultados gerados por esta matriz apontam para a República Checa como sendo o mercado mais atrativo para realocar produção, sendo que as empresas devem adotar uma estratégia de wholly-owned subsidiary neste caso.Pinho, André de AlmeidaVeritati - Repositório Institucional da Universidade Católica PortuguesaLeitão, João Corte-Real Morais2020-01-03T12:22:51Z2019-10-152019-10-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/29070TID:202301460enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:34:36Zoai:repositorio.ucp.pt:10400.14/29070Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:23:21.018738Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Nearshoring to emerging European markets : an analysis of the automotive industry
title Nearshoring to emerging European markets : an analysis of the automotive industry
spellingShingle Nearshoring to emerging European markets : an analysis of the automotive industry
Leitão, João Corte-Real Morais
Automotive industry
Emerging markets
Europe
Nearshoring
Market entry
Strategy
Indústria automóvel
Mercados emergentes
Europa
Entrada no mercado
Estratégia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Nearshoring to emerging European markets : an analysis of the automotive industry
title_full Nearshoring to emerging European markets : an analysis of the automotive industry
title_fullStr Nearshoring to emerging European markets : an analysis of the automotive industry
title_full_unstemmed Nearshoring to emerging European markets : an analysis of the automotive industry
title_sort Nearshoring to emerging European markets : an analysis of the automotive industry
author Leitão, João Corte-Real Morais
author_facet Leitão, João Corte-Real Morais
author_role author
dc.contributor.none.fl_str_mv Pinho, André de Almeida
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Leitão, João Corte-Real Morais
dc.subject.por.fl_str_mv Automotive industry
Emerging markets
Europe
Nearshoring
Market entry
Strategy
Indústria automóvel
Mercados emergentes
Europa
Entrada no mercado
Estratégia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Automotive industry
Emerging markets
Europe
Nearshoring
Market entry
Strategy
Indústria automóvel
Mercados emergentes
Europa
Entrada no mercado
Estratégia
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The European Emerging Markets are in the process of consolidation of their economies since the liberation from the Soviet Bloc. The EU accession and a combination of low wages and skilled labor facilitated the inclusion of these countries in global value chains. This study focuses on the automotive industry and examines the solution of nearshoring production to the European Emerging economies. Supported by quantitative and qualitative data, this study expects to formulate valuable strategic recommendations for European-based companies, by identifying the optimal market to nearshore, as well as the appropriate market entry strategy. An empirical tool was developed to aggregate and ease the interpretation of the data gathered, exhibiting its results thru the interception of two dimensions: the accessibility to enter a market; and the conditions to prosperity provided by it. The results generated by the matrix point to Czech Republic as the most attractive markets to nearshore, and companies should employ a wholly-owned entry strategy.
publishDate 2019
dc.date.none.fl_str_mv 2019-10-15
2019-10-15T00:00:00Z
2020-01-03T12:22:51Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/29070
TID:202301460
url http://hdl.handle.net/10400.14/29070
identifier_str_mv TID:202301460
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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