The intentionality of implementing artificial intelligence and the respective impact on the environmental sustainability of companies

• Autor(a) principal: Pinto, Beatriz Rosado
• Data de Publicação: 2022
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/26368
• topic: Artificial intelligence; Decarbonization; Energy efficiency; Inteligência artificial; Sustentabilidade -- Sustainability; Descarbonização; Eficiência energética

Artificial Intelligence (AI) has been playing an essential role in transforming the business environment, showing its potential to enhance businesses’ productivity, adaptation, and competitiveness. In a period where environmental matters become a concern on top of worldwide agendas, AI is pointed to have the potential to be deployed and implemented to enhance green performances for companies and help mitigating their environmental impacts. This investigation aims to assess the factors influencing managers’ intentionality of implementing AI based systems in their companies to boost environmental sustainability. This study also intends to analyze to what extent these drivers are different between managers based in Portugal and managers based in other European countries. For this purpose, both topics were thoroughly considered through literature review and then, further developed through a qualitative approach where interviews were conducted. The interviews conducted showed that the main drivers of success for the implementation relate with the perception of AI as a key tool to help companies moving towards environmental targets and potential the tool can bring to businesses performances. The main drivers of unsuccess for the implementation related with the complexity and time it takes to develop and implement a system that is capable to run properly, and the initial investment and costs required. Overall, both Portugal based managers and managers based abroad believe in AI as a reliable tool to potentialize environmentally friendly businesses but highlight different aspects as the biggest constraints.