Openness and crowdfunding : succeeding by opening up

• Autor(a) principal: Amaral, João Maria Gomes Viana Pena do
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/16646
• topic: Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Crowdfunding is an emerging way of financing that has been growing at a fast pace in the past few years. The present dissertation aims to study the impact of openness on the success of Crowdfunding platforms. This research analyzed 274 platforms operating in 2014, attributing them a score of openness. The degree of openness is then correlated with performance indicators, such as the number of global users, the global rank of the platforms and the number of Facebook fans. The results of the analysis show that openness is positively correlated with greater adoption of Crowdfunding platforms. In conclusion, given the crowd based nature of this phenomenon, this study shows that opening up, allowing a greater interaction with the external environment, is a beneficial strategy for Crowdfunding platforms.