How to develop the brand Monte da Ravasqueira in the Brazilian market

Detalhes bibliográficos
Autor(a) principal: Guedes, Maria do Carmo Bello
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/17555
Resumo: This paper studies the development of the brand Monte da Ravasqueira, in the Brazilian market. A brief industry analysis, together with the evaluation of microfactors, was undertaken in order to define a positioning statement, which would suit this specific brand. In addition, three strategic options were suggested in order to enter this market, followed by a marketing and communication plan. To conclude, a financial forecast was undertaken in order to examine the potential of the project.
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spelling How to develop the brand Monte da Ravasqueira in the Brazilian marketOld world winesNew world winesViti-vinifera winesDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper studies the development of the brand Monte da Ravasqueira, in the Brazilian market. A brief industry analysis, together with the evaluation of microfactors, was undertaken in order to define a positioning statement, which would suit this specific brand. In addition, three strategic options were suggested in order to enter this market, followed by a marketing and communication plan. To conclude, a financial forecast was undertaken in order to examine the potential of the project.Centeno, VictorRUNGuedes, Maria do Carmo Bello2016-05-25T10:26:10Z2013-012013-012013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/17555enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:55:38Zoai:run.unl.pt:10362/17555Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:24:03.562987Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to develop the brand Monte da Ravasqueira in the Brazilian market
title How to develop the brand Monte da Ravasqueira in the Brazilian market
spellingShingle How to develop the brand Monte da Ravasqueira in the Brazilian market
Guedes, Maria do Carmo Bello
Old world wines
New world wines
Viti-vinifera wines
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to develop the brand Monte da Ravasqueira in the Brazilian market
title_full How to develop the brand Monte da Ravasqueira in the Brazilian market
title_fullStr How to develop the brand Monte da Ravasqueira in the Brazilian market
title_full_unstemmed How to develop the brand Monte da Ravasqueira in the Brazilian market
title_sort How to develop the brand Monte da Ravasqueira in the Brazilian market
author Guedes, Maria do Carmo Bello
author_facet Guedes, Maria do Carmo Bello
author_role author
dc.contributor.none.fl_str_mv Centeno, Victor
RUN
dc.contributor.author.fl_str_mv Guedes, Maria do Carmo Bello
dc.subject.por.fl_str_mv Old world wines
New world wines
Viti-vinifera wines
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Old world wines
New world wines
Viti-vinifera wines
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper studies the development of the brand Monte da Ravasqueira, in the Brazilian market. A brief industry analysis, together with the evaluation of microfactors, was undertaken in order to define a positioning statement, which would suit this specific brand. In addition, three strategic options were suggested in order to enter this market, followed by a marketing and communication plan. To conclude, a financial forecast was undertaken in order to examine the potential of the project.
publishDate 2013
dc.date.none.fl_str_mv 2013-01
2013-01
2013-01-01T00:00:00Z
2016-05-25T10:26:10Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/17555
url http://hdl.handle.net/10362/17555
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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