Open innovation: a study about the 3M and Natura – Brazil companies

Detalhes bibliográficos
Autor(a) principal: Aro, Edson Rodrigues de
Data de Publicação: 2020
Outros Autores: Perez, Gilberto, Perez, Tatiana Cristina
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/14585
Resumo: Objective: The general aim of this study is to verify how Natura and 3M businesses included open innovation in their everyday practices.Methodology: The chosen method is qualitative research of exploratory nature. The strategy adopted for the collection and analysis of data is based on the Grounded Theory approach guided by Charmaz's (2009) study in three distinct stages. At each stage of collection and analysis, the data was openly encoded (at first), followed by a more focused and theoretical coding to obtain the theoretical coding categories.Originality: This study sought to enrich the knowledge on open innovation through research in 3M Brazil and Natura's companies, which allowed relating open innovation with organizational strategy and as a complement to the innovative process.Main results: The results show that open innovation is understood by companies like a strategy that permeates the ecosystem to the complement of resources, skills, technology, and valuable knowledge in their relationships in the innovation process.Theoretical Contributions: This research contributes empirically to broaden the understanding of open innovation as a company strategy. The results reveal open innovation as a strategy that permeates the ecosystem, in addition to complement resources, capacities, technologies, and knowledge that add value to the innovation process.
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spelling Open innovation: a study about the 3M and Natura – Brazil companiesInnovación abierta: un estudio sobre 3M business y Natura - BrasilInovação aberta: um estudo sobre as empresas 3M e Natura - BrasilInnovation; Open innovation; Grounded theory.Innovación; Innovación abierta; Teoría fundamentada.Inovação; Inovação aberta; Teoria fundamentada.Objective: The general aim of this study is to verify how Natura and 3M businesses included open innovation in their everyday practices.Methodology: The chosen method is qualitative research of exploratory nature. The strategy adopted for the collection and analysis of data is based on the Grounded Theory approach guided by Charmaz's (2009) study in three distinct stages. At each stage of collection and analysis, the data was openly encoded (at first), followed by a more focused and theoretical coding to obtain the theoretical coding categories.Originality: This study sought to enrich the knowledge on open innovation through research in 3M Brazil and Natura's companies, which allowed relating open innovation with organizational strategy and as a complement to the innovative process.Main results: The results show that open innovation is understood by companies like a strategy that permeates the ecosystem to the complement of resources, skills, technology, and valuable knowledge in their relationships in the innovation process.Theoretical Contributions: This research contributes empirically to broaden the understanding of open innovation as a company strategy. The results reveal open innovation as a strategy that permeates the ecosystem, in addition to complement resources, capacities, technologies, and knowledge that add value to the innovation process.Objetivo del trabajo: El objetivo general de este estudio es constatar cómo las empresas 3M Brasil y Natura entienden la innovación abierta en sus prácticas diarias.Metodología: El método utilizado fue la investigación exploratoria cualitativa. La estrategia adoptada para la recopilación y el análisis de datos se basó en el enfoque de la teoría fundamentada guiado por el trabajo de Charmaz (2009) en tres etapas distintas. En cada fase de recopilación y análisis, los datos se codificaron abiertamente (inicial), seguidos de codificación focalizada y codificación.Originalidad: Este estudio buscó enriquecer el conocimiento sobre el tema innovación abierta, a través de la investigación en las empresas 3M Brasil y Natura, permitido relacionar la innovación abierta con la estrategia organizacional y como complemento del proceso innovador.Principales resultados: Los resultados indican que las empresas entienden la innovación abierta como la estrategia que impregna el ecosistema para complementar recursos valiosos, capacidades, tecnología y conocimiento en sus relaciones en el proceso de innovación.Contribuciones teóricas: Esta investigación contribuye empíricamente a ampliar la comprensión de la innovación abierta como estrategia de la empresa. Los resultados revelan la innovación abierta como una estrategia que impregna el ecosistema, a fin de aportar como complemento, recursos, capacidades, tecnologías y conocimientos que agregan valor al proceso de innovación.Objetivo do Trabalho: O objetivo geral deste estudo consiste em verificar como as empresas 3M Brasil e Natura compreendem a inovação aberta em suas práticas cotidianas.Metodologia: O método utilizado foi a pesquisa qualitativa de caráter exploratório. A estratégia adotada para coleta e análise dos dados baseou-se na abordagem da Grounded Theory orientados pelo trabalho de Charmaz (2009) em três etapas distintas. Em cada fase da coleta e análise, os dados foram codificados de forma aberta (inicial), seguida de codificação focalizada e codificação teórica.Originalidade: Neste estudo buscou-se enriquecer o conhecimento sobre o tema inovação aberta, por meio de pesquisa nas empresas 3M Brasil e Natura, permitindo relacionar Inovação aberta com estratégia organizacional e como complemento para o processo inovativo.Principais Resultados:Os resultados apontam que a inovação aberta é compreendida pelas empresas como a estratégia que permeia o ecossistema para o complemento de recursos, capacidades, tecnologia e conhecimento valiosos em seus relacionamentos no processo de inovação.  Contribuições Teóricas: Esta pesquisa contribui empiricamente no sentido de ampliar o entendimento de inovação aberta como estratégia da empresa. Os resultados revelam a inovação aberta enquanto estratégia que permeia o ecossistema, no intuito de trazer como complemento, recursos, capacidades, tecnologias e conhecimentos que agreguem valor ao processo de inovação.Universidade Nove de Julho - UNINOVEAro, Edson Rodrigues dePerez, GilbertoPerez, Tatiana Cristina2020-08-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1458510.5585/riae.v19i2.14585Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 40-65Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 40-652176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIenghttps://periodicos.uninove.br/riae/article/view/14585/8392https://periodicos.uninove.br/riae/article/downloadSuppFile/14585/13977Copyright (c) 2020 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2020-08-20T07:53:57Zoai:https://periodicos.uninove.br:article/14585Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2020-08-20T07:53:57Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Open innovation: a study about the 3M and Natura – Brazil companies
Innovación abierta: un estudio sobre 3M business y Natura - Brasil
Inovação aberta: um estudo sobre as empresas 3M e Natura - Brasil
title Open innovation: a study about the 3M and Natura – Brazil companies
spellingShingle Open innovation: a study about the 3M and Natura – Brazil companies
Aro, Edson Rodrigues de
Innovation; Open innovation; Grounded theory.
Innovación; Innovación abierta; Teoría fundamentada.
Inovação; Inovação aberta; Teoria fundamentada.
title_short Open innovation: a study about the 3M and Natura – Brazil companies
title_full Open innovation: a study about the 3M and Natura – Brazil companies
title_fullStr Open innovation: a study about the 3M and Natura – Brazil companies
title_full_unstemmed Open innovation: a study about the 3M and Natura – Brazil companies
title_sort Open innovation: a study about the 3M and Natura – Brazil companies
author Aro, Edson Rodrigues de
author_facet Aro, Edson Rodrigues de
Perez, Gilberto
Perez, Tatiana Cristina
author_role author
author2 Perez, Gilberto
Perez, Tatiana Cristina
author2_role author
author
dc.contributor.none.fl_str_mv


dc.contributor.author.fl_str_mv Aro, Edson Rodrigues de
Perez, Gilberto
Perez, Tatiana Cristina
dc.subject.none.fl_str_mv


dc.subject.por.fl_str_mv Innovation; Open innovation; Grounded theory.
Innovación; Innovación abierta; Teoría fundamentada.
Inovação; Inovação aberta; Teoria fundamentada.
topic Innovation; Open innovation; Grounded theory.
Innovación; Innovación abierta; Teoría fundamentada.
Inovação; Inovação aberta; Teoria fundamentada.
description Objective: The general aim of this study is to verify how Natura and 3M businesses included open innovation in their everyday practices.Methodology: The chosen method is qualitative research of exploratory nature. The strategy adopted for the collection and analysis of data is based on the Grounded Theory approach guided by Charmaz's (2009) study in three distinct stages. At each stage of collection and analysis, the data was openly encoded (at first), followed by a more focused and theoretical coding to obtain the theoretical coding categories.Originality: This study sought to enrich the knowledge on open innovation through research in 3M Brazil and Natura's companies, which allowed relating open innovation with organizational strategy and as a complement to the innovative process.Main results: The results show that open innovation is understood by companies like a strategy that permeates the ecosystem to the complement of resources, skills, technology, and valuable knowledge in their relationships in the innovation process.Theoretical Contributions: This research contributes empirically to broaden the understanding of open innovation as a company strategy. The results reveal open innovation as a strategy that permeates the ecosystem, in addition to complement resources, capacities, technologies, and knowledge that add value to the innovation process.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-19
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/14585
10.5585/riae.v19i2.14585
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identifier_str_mv 10.5585/riae.v19i2.14585
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/14585/8392
https://periodicos.uninove.br/riae/article/downloadSuppFile/14585/13977
dc.rights.driver.fl_str_mv Copyright (c) 2020 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 40-65
Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 40-65
2176-0756
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