Startups ventures: analysis of the life cycle from the Lester, Parnell and Carraher model perspective

• Autor(a) principal: Silva, Edmilson Estevão da
• Data de Publicação: 2020
• Outros Autores: Krakauer, Patricia Viveiros de Castro, Coda, Roberto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Ibero Americana de Estratégia - RIAE
• Texto Completo: https://periodicos.uninove.br/riae/article/view/16790
• topic: Startup; Life cycle; Strategy.; Startup; Ciclo de vida; Estrategia.; Administração; Startup; Ciclo de vida; Estratégia.

Objective of the study: This research seeks to analyze which stages of the organizational life cycle (CVO) model proposed by Lester, Parnell and Carraher (2003) are relevant to Brazilian startups, aiming to: (i) identify the existing CVO stages in startups and ( ii) present strategic recommendations for each stage. Methodology / approach: This is a research with a descriptive, non-parametric approach, using a Likert-type scale through a scale validated in previous research, plus sociodemographic variables. Collected data were analyzed according to the method proposed by Frezatti et al. (2010), which states that the questions included in the questionnaire are related to the different stages of the life cycle of the model proposed by Lester, Parnell and Carraher (2003). Originality / Relevance: Several authors have written about CVO, focusing their research on small or large companies, as well as family businesses. A specific CVO model for startups has not been found, according to a bibliographic research carried out as part of the theoretical framework of this study. Main results: 118 valid responses were obtained. The analysis of the results indicated that not all the existing stages in the CVO theoretical model research existed in the sample of startups investigated. The stages of birth, growth and decline were identified and, based on these findings, recommendations for possible strategies were made in each stage. Theoretical / methodological contributions: The results obtained from this research can be applied to startups seeking longevity, from the understanding of their life cycle and possible strategies pertinent to each identified phase.