Unprotected lives: a supplementary health organization at risk of extinction

• Autor(a) principal: Ozorio Nunes dos Santos, Eduardo
• Data de Publicação: 2024
• Outros Autores: Monticelli, Jefferson, Dal-Soto, Fábio
• Tipo de documento: Artigo
• Idioma: eng; por
• Título da fonte: Revista Ibero Americana de Estratégia - RIAE
• Texto Completo: https://periodicos.uninove.br/riae/article/view/24948
• topic: tomada de decisão; gestão; entidades sem fins lucrativos; teoria institucional; saúde suplementar; decision making; management; non-profit entities; institutional theory; supplementary health; toma de decisiones; gestión; organizaciones sin fines de lucro; teoría institucional; salud complementaria

Objective of the study: To contextualize the health industry setting in Brazil, in order to provide subsidies for decision-making of a non-profit organization in the supplementary health activity to act again as a health insurance plan administrator or as a health operator. Methodology: This teaching case refers to a non-profit organization working in the supplementary health industry. A qualitative-descriptive approach was used with primary and secondary data. Originality: The decision-making process of complex institutional actors, such as government, directors, employees of the Organization, associates and others involved in the supplementary health sector in Brazil. Main results: The context involves complex decision-making about the future of the organization in continuing to offer of supplementary health services, while mobilizing actors to choose between working as a health insurance plan administrator or as a health operator. Theoretical contributions: The need for decision-making in a highly complex industry, given the strong regulation and the large number of actors involved. Social contributions to management: Strengthening the imposition of the need for negotiation in more complex contexts, which involve the provision of an essential service to the population.