Innovation in business models of brazilian start-ups in the educational sector
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Data de Publicação: | 2023 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/22516 |
Resumo: | Objective of the study: The aim of this article is to analyze how education technology start-ups in Brazil innovate their business models.Methodology: We conducted a multiple case study with 6 start-ups in the field of education, varying in terms of age, size and level of diversification. Our field surveys comprised interviews, observations and documents as data sources from 6 education sector start-ups. We used the extended case method as a guide for data analysis.Originality/relevance: This research contributes to a better understanding of how start-ups innovate in their business models.Main results: Among our main results, we found that in value creation, capabilities are developed in an informal and unstructured way. In value proposition, start-ups demonstrate considerable creativity in their offerings, but pay little attention to their channels and customer relations. In terms of value capture, they focus too much on the pursuit of revenue, but do not pay sufficient attention to cost control and pricing structure.Theoretical/methodological contributions: We collaborated with the scientific discussion on innovation in business models by discussing how 6 different start-ups innovate in their models. |
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Innovation in business models of brazilian start-ups in the educational sectorInnovación en modelos de negocio de start-ups brasileñas en el sector educativoInovação em modelos de negócios de start-ups brasileiras no setor educacionalBusiness Model InnovationBusiness modelStart-up. EducationInnovación del modelo de negocioModelo de negocioStart-up. EducaciónInovação em Modelo de NegócioModelo de NegócioStart-up. EducaçãoObjective of the study: The aim of this article is to analyze how education technology start-ups in Brazil innovate their business models.Methodology: We conducted a multiple case study with 6 start-ups in the field of education, varying in terms of age, size and level of diversification. Our field surveys comprised interviews, observations and documents as data sources from 6 education sector start-ups. We used the extended case method as a guide for data analysis.Originality/relevance: This research contributes to a better understanding of how start-ups innovate in their business models.Main results: Among our main results, we found that in value creation, capabilities are developed in an informal and unstructured way. In value proposition, start-ups demonstrate considerable creativity in their offerings, but pay little attention to their channels and customer relations. In terms of value capture, they focus too much on the pursuit of revenue, but do not pay sufficient attention to cost control and pricing structure.Theoretical/methodological contributions: We collaborated with the scientific discussion on innovation in business models by discussing how 6 different start-ups innovate in their models.Objetivo del estudio: analizar cómo las startups (start-ups) de tecnología para la educación en Brasil innovan en sus modelos de negocio.Metodología/enfoque: Llevamos a cabo un estudio de caso múltiple con 6 empresas emergentes de educación, que varían en términos de edad, tamaño y nivel de diversificación. Nuestras encuestas de campo comprendieron entrevistas, observaciones y documentos como fuentes de datos de 6 nuevas empresas en el sector de la educación. Utilizamos el método del caso extendido como guía para el análisis de datos.Originalidad/Relevancia: Esta investigación contribuye a una mejor comprensión de cómo las empresas emergentes innovan en sus modelos de negocio.Principales resultados: Entre nuestros principales resultados, Identificamos que en la creación de valor, el desarrollo de competencias ocurre de manera informal y no estructurada. En la propuesta de valor, hay mucha creatividad por parte de las start-ups en la oferta, pero poca atención a sus canales y relaciones con los clientes. En la captura de valor, hay demasiado enfoque en la búsqueda de ingresos, pero falta atención al control de costos y la estructura de precios.Aportaciones teóricas/metodológicas: Colaboramos con la discusión científica sobre innovación en modelos de negocio discutiendo cómo 6 start-ups diferentes innovan en sus modelos.Objetivo do estudo: Analisamos como empresas iniciantes (start-ups) de tecnologia voltadas para a educação no Brasil inovam em seus modelos de negócios.Metodologia/abordagem: Realizamos um estudo de caso múltiplo com 6 start-ups da área da educação, variando em termos de idade, tamanho e nível de diversificação. Nossos levantamentos de campo compreenderam entrevistas, observações e documentos como fontes de dados de 6 start-ups do setor educacional. Usamos o método de caso estendido como um guia para a análise de dados.Originalidade/Relevância: Essa pesquisa contribui com uma melhor compreensão de como start-ups inovam em seus modelos de negócio.Principais resultados: Entre nossos principais resultados, identificamos que na criação de valor o desenvolvimento de competências acontece de forma informal e desestruturada. Na proposição de valor, há muita criatividade pelas start-ups na oferta, mas pouca atenção em seus canais e nos relacionamentos com os clientes. Na captura de valor, há foco demasiado na busca por receitas, mas desatenção no controle de custos e na estrutura de precificação.Contribuições teóricas/metodológicas: Colaboramos com a discussão científica sobre inovação em modelos de negócios discutindo como 6 start-ups diferentes inovam em seus modelos.Universidade Nove de Julho - Uninove2023-06-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.uninove.br/riae/article/view/2251610.5585/2023.22516Revista Ibero-Americana de Estratégia; Vol. 22 No. 1 (2023): Continuous flow; e22516Revista Ibero-Americana de Estratégia; Vol. 22 Núm. 1 (2023): Continuous flow; e22516Revista Ibero-Americana de Estratégia; v. 22 n. 1 (2023): Fluxo contínuo; e225162176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIengporhttps://periodicos.uninove.br/riae/article/view/22516/10247https://periodicos.uninove.br/riae/article/view/22516/10248Copyright (c) 2023 The authorshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRibeiro, Thiago de Luca Sant'anaGonçalves, GustavoTeixeira, José Eduardo ValladaresCosta, Benny Kramer2023-12-19T18:46:49Zoai:ojs.periodicos.uninove.br:article/22516Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2023-12-19T18:46:49Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Innovation in business models of brazilian start-ups in the educational sector Innovación en modelos de negocio de start-ups brasileñas en el sector educativo Inovação em modelos de negócios de start-ups brasileiras no setor educacional |
title |
Innovation in business models of brazilian start-ups in the educational sector |
spellingShingle |
Innovation in business models of brazilian start-ups in the educational sector Ribeiro, Thiago de Luca Sant'ana Business Model Innovation Business model Start-up. Education Innovación del modelo de negocio Modelo de negocio Start-up. Educación Inovação em Modelo de Negócio Modelo de Negócio Start-up. Educação |
title_short |
Innovation in business models of brazilian start-ups in the educational sector |
title_full |
Innovation in business models of brazilian start-ups in the educational sector |
title_fullStr |
Innovation in business models of brazilian start-ups in the educational sector |
title_full_unstemmed |
Innovation in business models of brazilian start-ups in the educational sector |
title_sort |
Innovation in business models of brazilian start-ups in the educational sector |
author |
Ribeiro, Thiago de Luca Sant'ana |
author_facet |
Ribeiro, Thiago de Luca Sant'ana Gonçalves, Gustavo Teixeira, José Eduardo Valladares Costa, Benny Kramer |
author_role |
author |
author2 |
Gonçalves, Gustavo Teixeira, José Eduardo Valladares Costa, Benny Kramer |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ribeiro, Thiago de Luca Sant'ana Gonçalves, Gustavo Teixeira, José Eduardo Valladares Costa, Benny Kramer |
dc.subject.por.fl_str_mv |
Business Model Innovation Business model Start-up. Education Innovación del modelo de negocio Modelo de negocio Start-up. Educación Inovação em Modelo de Negócio Modelo de Negócio Start-up. Educação |
topic |
Business Model Innovation Business model Start-up. Education Innovación del modelo de negocio Modelo de negocio Start-up. Educación Inovação em Modelo de Negócio Modelo de Negócio Start-up. Educação |
description |
Objective of the study: The aim of this article is to analyze how education technology start-ups in Brazil innovate their business models.Methodology: We conducted a multiple case study with 6 start-ups in the field of education, varying in terms of age, size and level of diversification. Our field surveys comprised interviews, observations and documents as data sources from 6 education sector start-ups. We used the extended case method as a guide for data analysis.Originality/relevance: This research contributes to a better understanding of how start-ups innovate in their business models.Main results: Among our main results, we found that in value creation, capabilities are developed in an informal and unstructured way. In value proposition, start-ups demonstrate considerable creativity in their offerings, but pay little attention to their channels and customer relations. In terms of value capture, they focus too much on the pursuit of revenue, but do not pay sufficient attention to cost control and pricing structure.Theoretical/methodological contributions: We collaborated with the scientific discussion on innovation in business models by discussing how 6 different start-ups innovate in their models. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-16 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/22516 10.5585/2023.22516 |
url |
https://periodicos.uninove.br/riae/article/view/22516 |
identifier_str_mv |
10.5585/2023.22516 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/22516/10247 https://periodicos.uninove.br/riae/article/view/22516/10248 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 The authors https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 The authors https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
publisher.none.fl_str_mv |
Universidade Nove de Julho - Uninove |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol. 22 No. 1 (2023): Continuous flow; e22516 Revista Ibero-Americana de Estratégia; Vol. 22 Núm. 1 (2023): Continuous flow; e22516 Revista Ibero-Americana de Estratégia; v. 22 n. 1 (2023): Fluxo contínuo; e22516 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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