Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century
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Data de Publicação: | 2015 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15569 |
Resumo: | This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how researches from both areas evolved in the first fourteen years of the 21st century were citation and cocitation network analysis, exploratory factor analysis (EFA) and metric multidimensional scaling (MDS). Sample size was comprised of 5,270 articles, embodying over 130,000 citations, which had a relevant conceptual influence on the Resource Based View (RBV), Knowledge Based View (KBV), Transaction Cost Theory (TCT) and competitive strategy of the Industrial Organization (IO). Uppermost cited references were clustered in three factors, representing the theoretical approach used when both disciplines are compiled. The results showed: a) meaningful increase on the number of papers encompassing both areas in Marketing journals; b) RBV, TCT and IO as the most used Strategic themes to connect with Marketing and c) the overall most cited studies in the period of analysis. Guidelines for future research are provided for further investigation on the combination of Marketing and Strategy, identifying possible gaps to be covered. |
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Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI CenturyPesquisa em marketing e estratégia nos principais periódicos internacionais: um estudo bibliométrico sobre publicações no Século XXIEstratégia e marketing;marketing; estratégia; estudo bibliométrico; análise de cocitação; análise fatorial.This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how researches from both areas evolved in the first fourteen years of the 21st century were citation and cocitation network analysis, exploratory factor analysis (EFA) and metric multidimensional scaling (MDS). Sample size was comprised of 5,270 articles, embodying over 130,000 citations, which had a relevant conceptual influence on the Resource Based View (RBV), Knowledge Based View (KBV), Transaction Cost Theory (TCT) and competitive strategy of the Industrial Organization (IO). Uppermost cited references were clustered in three factors, representing the theoretical approach used when both disciplines are compiled. The results showed: a) meaningful increase on the number of papers encompassing both areas in Marketing journals; b) RBV, TCT and IO as the most used Strategic themes to connect with Marketing and c) the overall most cited studies in the period of analysis. Guidelines for future research are provided for further investigation on the combination of Marketing and Strategy, identifying possible gaps to be covered.O relacionamento entre Marketing e Estratégia é investigado nesta pesquisa bibliométrica em vinte publicações dos principais periódicos acadêmicos, divididos igualmente quanto à área de conhecimento. Foram usadas técnicas de citação, cocitação, análise fatorial exploratória (AFE) e escalonamento multidimensional (EMD) para identificação dos trabalhos mais influentes, das abordagens conceituais empregadas e da evolução deste diálogo ao longo destes primeiros 14 anos do século XXI. A amostra selecionada foi composta por 5.270 artigos e mais de 130.000 citações, que tiveram forte influência conceitual da Visão Baseada em Recursos (VBR), Estratégia Baseada em Conhecimento, de trabalhos envolvendo Teoria dos Custos de Transação (TCT) e estratégia competitiva da Organização Industrial (OI). As referências mais citadas foram agrupadas em três fatores representando estas abordagens conceituais empregadas. Os resultados evidenciam: a) um crescimento representativo dos artigos utilizando as duas áreas nos periódicos de Marketing; b) VBR, TCT e OI como os temas de Estratégia mais utilizados para a abordagem de Marketing e; c) os estudos mais relevantes no período analisado. Este artigo propõe uma agenda para pesquisas futuras que aprofunde a investigação da relação entre Marketing e Estratégia e supra as lacunas apontadas.Universidade Nove de Julho - UNINOVE2015-03-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1556910.5585/ijsm.v14i1.2200Revista Ibero-Americana de Estratégia; Vol 14, No 1 (2015): January/March; 07-27Revista Ibero-Americana de Estratégia; Vol 14, No 1 (2015): January/March; 07-272176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15569/7590Copyright (c) 2015 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessGuerrazzi, Luiz Antonio de CamargoBrandão, Marcelo MollCampos Junior, Henrique deLourenço, Carlos Eduardo2019-09-26T15:35:32Zoai:https://periodicos.uninove.br:article/15569Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-26T15:35:32Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century Pesquisa em marketing e estratégia nos principais periódicos internacionais: um estudo bibliométrico sobre publicações no Século XXI |
title |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
spellingShingle |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century Guerrazzi, Luiz Antonio de Camargo Estratégia e marketing; marketing; estratégia; estudo bibliométrico; análise de cocitação; análise fatorial. |
title_short |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
title_full |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
title_fullStr |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
title_full_unstemmed |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
title_sort |
Search for marketing and strategy in key international journal: a bibliometric publications study on the XXI Century |
author |
Guerrazzi, Luiz Antonio de Camargo |
author_facet |
Guerrazzi, Luiz Antonio de Camargo Brandão, Marcelo Moll Campos Junior, Henrique de Lourenço, Carlos Eduardo |
author_role |
author |
author2 |
Brandão, Marcelo Moll Campos Junior, Henrique de Lourenço, Carlos Eduardo |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Guerrazzi, Luiz Antonio de Camargo Brandão, Marcelo Moll Campos Junior, Henrique de Lourenço, Carlos Eduardo |
dc.subject.por.fl_str_mv |
Estratégia e marketing; marketing; estratégia; estudo bibliométrico; análise de cocitação; análise fatorial. |
topic |
Estratégia e marketing; marketing; estratégia; estudo bibliométrico; análise de cocitação; análise fatorial. |
description |
This bibliometric study investigates Marketing and Strategy association in twenty relevant academic journals, divided equally between both fields. The methods used to identify the most influential studies; the most common conceptual approach and how researches from both areas evolved in the first fourteen years of the 21st century were citation and cocitation network analysis, exploratory factor analysis (EFA) and metric multidimensional scaling (MDS). Sample size was comprised of 5,270 articles, embodying over 130,000 citations, which had a relevant conceptual influence on the Resource Based View (RBV), Knowledge Based View (KBV), Transaction Cost Theory (TCT) and competitive strategy of the Industrial Organization (IO). Uppermost cited references were clustered in three factors, representing the theoretical approach used when both disciplines are compiled. The results showed: a) meaningful increase on the number of papers encompassing both areas in Marketing journals; b) RBV, TCT and IO as the most used Strategic themes to connect with Marketing and c) the overall most cited studies in the period of analysis. Guidelines for future research are provided for further investigation on the combination of Marketing and Strategy, identifying possible gaps to be covered. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-03-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15569 10.5585/ijsm.v14i1.2200 |
url |
https://periodicos.uninove.br/riae/article/view/15569 |
identifier_str_mv |
10.5585/ijsm.v14i1.2200 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15569/7590 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 14, No 1 (2015): January/March; 07-27 Revista Ibero-Americana de Estratégia; Vol 14, No 1 (2015): January/March; 07-27 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
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