The role of the intermediate management strategy formation
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
Texto Completo: | https://periodicos.uninove.br/riae/article/view/15663 |
Resumo: | The literature on strategy formation is democratic, since various shapes are recognized and accepted (Mintzberg, Ahlstrand Lampel, 2009). Qualitative studies help to understand what motivates either strategy formation mode. Thus, this study aimed to analyze the process of strategy formation and the role of the management level in the process. qualitative methodology, the case study method followed. The data collection techniques were semi-structured interviews, direct observation and document analysis. The case in point it is a beauty salon Midsize city of Florianópolis / SC. Among the main results, points out that the strategies are formed in integrated manner (deliberate and emergent), which characterizes the middle-up-down style (Nonaka, 1988), it identified yet, according to the integrative framework Hart (1992), three modes that show the formation of the integrated approach: the command, in which the strategy directed by the leader or by a small team from the top; transactional, that sometimes the manager and team members work together in shaping the strategy, driven by internal processes and in agreement; and the generic, and in this case, the strategy is driven by the action of the members of the team and the manager only supports the decision. On the roles of managers, it was found that the administrative manager acts to synthesize for top managers the information collected with the operational level employees, and financial manager acts as implementer of deliberate strategy. |
id |
RIEOEI-1_c0f8386e72b05807da5f9df119f5fcc6 |
---|---|
oai_identifier_str |
oai:https://periodicos.uninove.br:article/15663 |
network_acronym_str |
RIEOEI-1 |
network_name_str |
Revista Ibero Americana de Estratégia - RIAE |
repository_id_str |
|
spelling |
The role of the intermediate management strategy formationO papel da gerência intermediária na formação da estratégiaProcesso de Formação da Estratégia; Nível Gerencial; Setor da Beleza.The literature on strategy formation is democratic, since various shapes are recognized and accepted (Mintzberg, Ahlstrand Lampel, 2009). Qualitative studies help to understand what motivates either strategy formation mode. Thus, this study aimed to analyze the process of strategy formation and the role of the management level in the process. qualitative methodology, the case study method followed. The data collection techniques were semi-structured interviews, direct observation and document analysis. The case in point it is a beauty salon Midsize city of Florianópolis / SC. Among the main results, points out that the strategies are formed in integrated manner (deliberate and emergent), which characterizes the middle-up-down style (Nonaka, 1988), it identified yet, according to the integrative framework Hart (1992), three modes that show the formation of the integrated approach: the command, in which the strategy directed by the leader or by a small team from the top; transactional, that sometimes the manager and team members work together in shaping the strategy, driven by internal processes and in agreement; and the generic, and in this case, the strategy is driven by the action of the members of the team and the manager only supports the decision. On the roles of managers, it was found that the administrative manager acts to synthesize for top managers the information collected with the operational level employees, and financial manager acts as implementer of deliberate strategy.A literatura sobre a formação de estratégia é democrática, já que várias formas são reconhecidas e aceitas (Mintzberg, Ahlstrand Lampel, 2009). Os estudos qualitativos ajudam a compreender o que motiva um ou outro modo de formação de estratégia. Assim, essa pesquisa teve como objetivo analisar o processo de formação estratégica e o papel do nível gerencial, nesse processo. Seguiu-se a metodologia qualitativa, com o método de estudo de caso. As técnicas de coleta de dados foram entrevista semiestruturada, observação direta e análise de documentos. O caso em foco trata-se de um salão de beleza de médio porte da cidade de Florianópolis/SC. Dentre os principais resultados, aponta-se que as estratégias são formadas de forma integradora (deliberada e emergente), o que caracteriza o estilo middle-up-down (Nonaka, 1988), identificou-se ainda, de acordo com o framework integrativo de Hart (1992), três modos que evidenciam a formação da estratégia integradora: o comando, no qual a estratégia dirigida pelo líder ou por uma pequena equipe do topo; o transacional, em que por vezes o gestor e os membros da equipe trabalham juntos na formação da estratégia, dirigidos por processos internos e em comum acordo; e o genérico, sendo que, neste caso, a estratégia é dirigida pela ação dos membros da equipe e o gestor apenas apoia a decisão. Quanto aos papéis dos gerentes, verificou-se que a gerente administrativa atua de forma a sintetizar para os gestores de topo as informações coletadas com os colaboradores de nível operacional, e a gerente financeira atua como implementadora da estratégia deliberada. Universidade Nove de Julho - UNINOVE2016-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1566310.5585/ijsm.v15i4.2321Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 28-42Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 28-422176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/15663/7658Copyright (c) 2016 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessVenâncio, Daniella MacedoLavarda, Rosalia BarbosaFiates, Gabriela Gonçalves Silveira2019-09-27T14:56:02Zoai:https://periodicos.uninove.br:article/15663Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2019-09-27T14:56:02Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
dc.title.none.fl_str_mv |
The role of the intermediate management strategy formation O papel da gerência intermediária na formação da estratégia |
title |
The role of the intermediate management strategy formation |
spellingShingle |
The role of the intermediate management strategy formation Venâncio, Daniella Macedo Processo de Formação da Estratégia; Nível Gerencial; Setor da Beleza. |
title_short |
The role of the intermediate management strategy formation |
title_full |
The role of the intermediate management strategy formation |
title_fullStr |
The role of the intermediate management strategy formation |
title_full_unstemmed |
The role of the intermediate management strategy formation |
title_sort |
The role of the intermediate management strategy formation |
author |
Venâncio, Daniella Macedo |
author_facet |
Venâncio, Daniella Macedo Lavarda, Rosalia Barbosa Fiates, Gabriela Gonçalves Silveira |
author_role |
author |
author2 |
Lavarda, Rosalia Barbosa Fiates, Gabriela Gonçalves Silveira |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Venâncio, Daniella Macedo Lavarda, Rosalia Barbosa Fiates, Gabriela Gonçalves Silveira |
dc.subject.por.fl_str_mv |
Processo de Formação da Estratégia; Nível Gerencial; Setor da Beleza. |
topic |
Processo de Formação da Estratégia; Nível Gerencial; Setor da Beleza. |
description |
The literature on strategy formation is democratic, since various shapes are recognized and accepted (Mintzberg, Ahlstrand Lampel, 2009). Qualitative studies help to understand what motivates either strategy formation mode. Thus, this study aimed to analyze the process of strategy formation and the role of the management level in the process. qualitative methodology, the case study method followed. The data collection techniques were semi-structured interviews, direct observation and document analysis. The case in point it is a beauty salon Midsize city of Florianópolis / SC. Among the main results, points out that the strategies are formed in integrated manner (deliberate and emergent), which characterizes the middle-up-down style (Nonaka, 1988), it identified yet, according to the integrative framework Hart (1992), three modes that show the formation of the integrated approach: the command, in which the strategy directed by the leader or by a small team from the top; transactional, that sometimes the manager and team members work together in shaping the strategy, driven by internal processes and in agreement; and the generic, and in this case, the strategy is driven by the action of the members of the team and the manager only supports the decision. On the roles of managers, it was found that the administrative manager acts to synthesize for top managers the information collected with the operational level employees, and financial manager acts as implementer of deliberate strategy. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-12-01 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15663 10.5585/ijsm.v15i4.2321 |
url |
https://periodicos.uninove.br/riae/article/view/15663 |
identifier_str_mv |
10.5585/ijsm.v15i4.2321 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/15663/7658 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2016 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2016 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 28-42 Revista Ibero-Americana de Estratégia; Vol 15, No 4 (2016): October/December; 28-42 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
instacron_str |
RIEOEI |
institution |
RIEOEI |
reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
collection |
Revista Ibero Americana de Estratégia - RIAE |
repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
_version_ |
1799138724689215488 |