Creating and appropriating value in cooperation networks
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2021 |
| Outros Autores: | , , |
| Tipo de documento: | Artigo |
| Idioma: | eng por |
| Título da fonte: | Revista Ibero Americana de Estratégia - RIAE |
| Texto Completo: | https://periodicos.uninove.br/riae/article/view/18242 |
Resumo: | Objective of the study: The objective of this research was to analyze how the processes of creation and appropriation of value are manifested in a horizontal agribusiness networkMethodology / approach: A case study was carried out in the Cerrado Mineiro Region (CMR) in which documentary research and interviews were used as source, whose data were analyzed through content analysis by frequency. Originality / Relevance: There is little evidence in the literature about studies that explore processes of joint value creation and appropriation in horizontal networks. In view of this gap, the study proceeds by individually addressing the processes of creation and appropriation of value considering the nature of cooperation of the networks.Main results: In relation to the results achieved, CMR creates value in cost reduction, differentiation by product, market expansion, expertise in the production of coffee, differentiation, dissemination and strengthening of the brand. Regarding the appropriation of value, CMR appropriates itself for the commercialization of potential quality coffee, the learning process, the premium paid in the cooperative's coffee, the valorization of the producer and for having a unique way for the production of coffee.Theoretical / methodological contributions: Among the main contributions of this study, the individual analysis highlights the processes of creation and appropriation of value applied to horizontal networks. The considerations reinforce the fine line between the processes of creation and appropriation of relational value. That is, in addition to developing internal competencies and essential skills for the creation and appropriation of value, organizations must devise strategies to achieve a balance between these processes. |
| id |
RIEOEI-1_c9dceeb327b67475a8b99125508d33a2 |
|---|---|
| oai_identifier_str |
oai:https://periodicos.uninove.br:article/18242 |
| network_acronym_str |
RIEOEI-1 |
| network_name_str |
Revista Ibero Americana de Estratégia - RIAE |
| repository_id_str |
|
| spelling |
Creating and appropriating value in cooperation networksCreación de valor y apropiación en redes de cooperaciónCriação e apropriação de valor em redes de cooperaçãoAdministração de Empresas; Administração EstratégicaRelational view; Capture of value; Horizontal networks; Agribusiness.Visión relacional; Captura de valor; Redes horizontales; Agroindustria.Visão relacional; Captura de valor; Redes horizontais; Agronegócio.Objective of the study: The objective of this research was to analyze how the processes of creation and appropriation of value are manifested in a horizontal agribusiness networkMethodology / approach: A case study was carried out in the Cerrado Mineiro Region (CMR) in which documentary research and interviews were used as source, whose data were analyzed through content analysis by frequency. Originality / Relevance: There is little evidence in the literature about studies that explore processes of joint value creation and appropriation in horizontal networks. In view of this gap, the study proceeds by individually addressing the processes of creation and appropriation of value considering the nature of cooperation of the networks.Main results: In relation to the results achieved, CMR creates value in cost reduction, differentiation by product, market expansion, expertise in the production of coffee, differentiation, dissemination and strengthening of the brand. Regarding the appropriation of value, CMR appropriates itself for the commercialization of potential quality coffee, the learning process, the premium paid in the cooperative's coffee, the valorization of the producer and for having a unique way for the production of coffee.Theoretical / methodological contributions: Among the main contributions of this study, the individual analysis highlights the processes of creation and appropriation of value applied to horizontal networks. The considerations reinforce the fine line between the processes of creation and appropriation of relational value. That is, in addition to developing internal competencies and essential skills for the creation and appropriation of value, organizations must devise strategies to achieve a balance between these processes.Objetivo del estudio: El objetivo de esta investigación fue analizar cómo los procesos de creación y apropiación de valor se manifiestan en una red horizontal de agronegocios.Metodología / abordaje: Se realizó un estudio de caso en la Región Cerrado Mineiro (RCM). Se utilizó como fuente la investigación documental y las entrevistas, cuyos datos fueron analizados mediante análisis de contenido por frecuencia.Originalidad / Relevancia: Existe poca evidencia en la literatura sobre estudios que exploren procesos de creación y apropiación conjunta de valor en redes horizontales. Ante esta brecha, el estudio avanza abordando individualmente los procesos de creación y apropiación de valor considerando la naturaleza de la cooperación de las redes.Principales resultados: En relación a los resultados alcanzados, RCM genera valor en reducción de costos, diferenciación por producto, expansión de mercado, especialización en la producción de café, diferenciación, difusión y fortalecimiento de la marca. En cuanto a la apropiación de valor, RCM se apropia para la comercialización de café de calidad potencial, el proceso de aprendizaje, el premio pagado en el café de la cooperativa, la valorización del productor y por tener una forma única para la producción de café.Aportes teórico-metodológicos: Entre los principales aportes de este estudio, el análisis individual destaca los procesos de creación y apropiación de valor aplicados a las redes horizontales. Las consideraciones refuerzan la delgada línea entre los procesos de creación y apropiación de valor relacional. Es decir, además de desarrollar competencias internas y habilidades esenciales para la creación y apropiación de valor, las organizaciones deben idear estrategias para lograr un equilibrio entre estos procesos.Objetivo do estudo: Objetivou-se, nesta pesquisa, analisar como os processos de criação e apropriação de valor se manifestam em uma rede horizontal do agronegócio.Metodologia/abordagem: Foi realizado um estudo de caso, na Região do Cerrado Mineiro (RCM). Utilizou-se como fonte a pesquisa documental e entrevistas, cujos dados foram analisados, por meio de análise de conteúdo por frequência.Originalidade/Relevância: Existem poucas evidências na literatura sobre estudos que explorem processos de criação e apropriação de valor conjuntos em redes horizontais. Diante dessa lacuna, o estudo avança ao abordar, de maneira individualizada, os processos criação e apropriação de valor, considerando a natureza de cooperação das redes.Principais resultados: Em relação aos resultados alcançados, a RCM cria valor na redução de custos, diferenciação por produto, ampliação de mercado, expertise na produção de cafés, diferenciação, disseminação e fortalecimento da marca. Já, em relação à apropriação de valor, a CMR se apropria pela comercialização do café de potencial qualidade, processo de aprendizagem, prêmio pago no café do cooperado, valorização do produtor e por ter uma maneira singular para a produção de cafés.Contribuições teóricas/ metodológicas: Entre as principais contribuições, deste estudo, destaca-se a análise individual dos processos de criação e apropriação de valor aplicado às redes horizontais. As considerações reforçam a linha tênue entre os processos de criação e apropriação de valor relacional. Ou seja, além de desenvolver competências internas e habilidades essenciais para a criação e apropriação de valor, as organizações devem traçar estratégias para atingir o equilíbrio entre esses processos.Universidade Nove de Julho - UNINOVECAPESArantes, Rita de CassiaMineiro, Andréa Aparecida da CostaCastro, Cleber Carvalho deDeboçã, Leonardo Pinheiro2021-04-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1824210.5585/riae.v20i1.18242Revista Ibero-Americana de Estratégia; Vol 20, No 1 (2021): Continuous flow; e18242Revista Ibero-Americana de Estratégia; Vol 20, No 1 (2021): Continuous flow; e182422176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIengporhttps://periodicos.uninove.br/riae/article/view/18242/9049https://periodicos.uninove.br/riae/article/view/18242/9050Copyright (c) 2021 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-12-22T15:36:07Zoai:https://periodicos.uninove.br:article/18242Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2021-12-22T15:36:07Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false |
| dc.title.none.fl_str_mv |
Creating and appropriating value in cooperation networks Creación de valor y apropiación en redes de cooperación Criação e apropriação de valor em redes de cooperação |
| title |
Creating and appropriating value in cooperation networks |
| spellingShingle |
Creating and appropriating value in cooperation networks Arantes, Rita de Cassia Administração de Empresas; Administração Estratégica Relational view; Capture of value; Horizontal networks; Agribusiness. Visión relacional; Captura de valor; Redes horizontales; Agroindustria. Visão relacional; Captura de valor; Redes horizontais; Agronegócio. |
| title_short |
Creating and appropriating value in cooperation networks |
| title_full |
Creating and appropriating value in cooperation networks |
| title_fullStr |
Creating and appropriating value in cooperation networks |
| title_full_unstemmed |
Creating and appropriating value in cooperation networks |
| title_sort |
Creating and appropriating value in cooperation networks |
| author |
Arantes, Rita de Cassia |
| author_facet |
Arantes, Rita de Cassia Mineiro, Andréa Aparecida da Costa Castro, Cleber Carvalho de Deboçã, Leonardo Pinheiro |
| author_role |
author |
| author2 |
Mineiro, Andréa Aparecida da Costa Castro, Cleber Carvalho de Deboçã, Leonardo Pinheiro |
| author2_role |
author author author |
| dc.contributor.none.fl_str_mv |
CAPES |
| dc.contributor.author.fl_str_mv |
Arantes, Rita de Cassia Mineiro, Andréa Aparecida da Costa Castro, Cleber Carvalho de Deboçã, Leonardo Pinheiro |
| dc.subject.none.fl_str_mv |
|
| dc.subject.por.fl_str_mv |
Administração de Empresas; Administração Estratégica Relational view; Capture of value; Horizontal networks; Agribusiness. Visión relacional; Captura de valor; Redes horizontales; Agroindustria. Visão relacional; Captura de valor; Redes horizontais; Agronegócio. |
| topic |
Administração de Empresas; Administração Estratégica Relational view; Capture of value; Horizontal networks; Agribusiness. Visión relacional; Captura de valor; Redes horizontales; Agroindustria. Visão relacional; Captura de valor; Redes horizontais; Agronegócio. |
| description |
Objective of the study: The objective of this research was to analyze how the processes of creation and appropriation of value are manifested in a horizontal agribusiness networkMethodology / approach: A case study was carried out in the Cerrado Mineiro Region (CMR) in which documentary research and interviews were used as source, whose data were analyzed through content analysis by frequency. Originality / Relevance: There is little evidence in the literature about studies that explore processes of joint value creation and appropriation in horizontal networks. In view of this gap, the study proceeds by individually addressing the processes of creation and appropriation of value considering the nature of cooperation of the networks.Main results: In relation to the results achieved, CMR creates value in cost reduction, differentiation by product, market expansion, expertise in the production of coffee, differentiation, dissemination and strengthening of the brand. Regarding the appropriation of value, CMR appropriates itself for the commercialization of potential quality coffee, the learning process, the premium paid in the cooperative's coffee, the valorization of the producer and for having a unique way for the production of coffee.Theoretical / methodological contributions: Among the main contributions of this study, the individual analysis highlights the processes of creation and appropriation of value applied to horizontal networks. The considerations reinforce the fine line between the processes of creation and appropriation of relational value. That is, in addition to developing internal competencies and essential skills for the creation and appropriation of value, organizations must devise strategies to achieve a balance between these processes. |
| publishDate |
2021 |
| dc.date.none.fl_str_mv |
2021-04-20 |
| dc.type.none.fl_str_mv |
|
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/18242 10.5585/riae.v20i1.18242 |
| url |
https://periodicos.uninove.br/riae/article/view/18242 |
| identifier_str_mv |
10.5585/riae.v20i1.18242 |
| dc.language.iso.fl_str_mv |
eng por |
| language |
eng por |
| dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/riae/article/view/18242/9049 https://periodicos.uninove.br/riae/article/view/18242/9050 |
| dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
| rights_invalid_str_mv |
Copyright (c) 2021 Iberoamerican Journal of Strategic Management https://creativecommons.org/licenses/by-nc-sa/4.0 |
| eu_rights_str_mv |
openAccess |
| dc.format.none.fl_str_mv |
application/pdf application/pdf |
| dc.publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
| publisher.none.fl_str_mv |
Universidade Nove de Julho - UNINOVE |
| dc.source.none.fl_str_mv |
Revista Ibero-Americana de Estratégia; Vol 20, No 1 (2021): Continuous flow; e18242 Revista Ibero-Americana de Estratégia; Vol 20, No 1 (2021): Continuous flow; e18242 2176-0756 reponame:Revista Ibero Americana de Estratégia - RIAE instname:Revista Ibero-Americana de Estratégia (RIAE) instacron:RIEOEI |
| instname_str |
Revista Ibero-Americana de Estratégia (RIAE) |
| instacron_str |
RIEOEI |
| institution |
RIEOEI |
| reponame_str |
Revista Ibero Americana de Estratégia - RIAE |
| collection |
Revista Ibero Americana de Estratégia - RIAE |
| repository.name.fl_str_mv |
Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE) |
| repository.mail.fl_str_mv |
||bennycosta@yahoo.com.br |
| _version_ |
1799138724768907264 |