Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises

Detalhes bibliográficos
Autor(a) principal: Carrete, Liliam Sanchez
Data de Publicação: 2020
Outros Autores: Krakauer, Decio, Marques, Jane Aparecida
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Ibero Americana de Estratégia - RIAE
Texto Completo: https://periodicos.uninove.br/riae/article/view/13978
Resumo: Objective: The aim of this study is to analyze the strategy of valuation of technolgy companies, especially of a Brazilian cloud computing spin-off , focused on the market of small and medium-sized enterprises, in order to guide entrepreneurs in this sector to the phases of participation negotiation to raise funds for Venture Capital investor for the purpose of expanding or shutdown of the business.Methodology: A case study was carried out in a specific spin-off, , focusing on solutions of software for business management for small and medium-sized enterprises.Originality: The market for cloud computing grew, in Brazil, 47% in 2016, what indicate a great potential for new companies focused on this segment.  and that offer these services to their customers. Thus, it becomes relevant, the study of growth, expansion or sales strategies of these enterprises.Main results: The application of the results obtained from this study can be useful to guide the fundraising strategies for the purpose of expanding these cloud computing enterprises through their evaluation both for future entrepreneurs and investors.Theoretical Contributions: This study involves the application of a valuation method for a spin-off of a company that operates in the cloud computing segment for Venture Capital Investors fundraising, which represents a contribution for both entrepreneurs and investors.
id RIEOEI-1_f7b11764c22d92193a3fd1916f1bc373
oai_identifier_str oai:https://periodicos.uninove.br:article/13978
network_acronym_str RIEOEI-1
network_name_str Revista Ibero Americana de Estratégia - RIAE
repository_id_str
spelling Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprisesValuation de una spin-off brasileña de cloud computing frente el mercado de pequeñas y medianas empresasValuation de uma spin-off brasileira de cloud computing voltada para o mercado de pequenas e médias empresasValuation; Evaluation of companies; Cloud computing; Entrepreneurship; Small and medium-sized enterprises.Estrategia empresarial; Valuation; Cloud computing; Emprendimiento; Pequeñas y medianas empresas.Estratégia empresarial; Valuation; Cloud computing; Empreendedorismo; Pequenas e médias empresas.Objective: The aim of this study is to analyze the strategy of valuation of technolgy companies, especially of a Brazilian cloud computing spin-off , focused on the market of small and medium-sized enterprises, in order to guide entrepreneurs in this sector to the phases of participation negotiation to raise funds for Venture Capital investor for the purpose of expanding or shutdown of the business.Methodology: A case study was carried out in a specific spin-off, , focusing on solutions of software for business management for small and medium-sized enterprises.Originality: The market for cloud computing grew, in Brazil, 47% in 2016, what indicate a great potential for new companies focused on this segment.  and that offer these services to their customers. Thus, it becomes relevant, the study of growth, expansion or sales strategies of these enterprises.Main results: The application of the results obtained from this study can be useful to guide the fundraising strategies for the purpose of expanding these cloud computing enterprises through their evaluation both for future entrepreneurs and investors.Theoretical Contributions: This study involves the application of a valuation method for a spin-off of a company that operates in the cloud computing segment for Venture Capital Investors fundraising, which represents a contribution for both entrepreneurs and investors.Objetivo del trabajo: El presente estudio tiene como objetivo investigar la estrategia para valorar las empresas de tecnología, especialmente en una spin-off brasileña de cloud computing, orientada al mercado de las pequeñas y medianas empresas, con el fin de guiar a los empresarios de este sector hacia las fases de negociación de participación para recaudar fondos para que los inversores de Capital Riesgo puedan expandir o salir del negocio.Metodología: Fue realizado un estudio de caso en una spin-off en cuestión, centrado en soluciones de software de gestión empresarial para pequeñas y medianas empresas.Originalidad: El mercado de cloud computing creció, en Brasil, 47% en 2016, lo que indica un gran potencial para las nuevas empresas centradas en este segmento. Por lo tanto, se vuelve relevante, considerando el estudio de las estrategias de crecimiento, expansión o ventas de estas empresas.Principales resultados: La aplicación de los resultados obtenidos de la investigación puede ser útil para guiar las estrategias de recaudación de fondos con el fin de expandir estas empresas de cloud computing a través de su evaluación, tanto para futuros empresarios como para inversores.Contribuciones teóricas: La aplicación de un método de valoración de una spin-off de una empresa que opera en el segmento de cloud computing para recaudar fondos de los inversores de Venture Capital i representa una contribución tanto para empresarios como para inversores.Objetivo do Trabalho: O presente estudo tem como objetivo estudar a estratégia de realização de valuation de empresas de tecnologia, em especial de uma spin-off brasileira de cloud computing voltada para o mercado de pequenas e médias empresas, de forma a orientar os empreendedores desse setor para as fases de negociação de participação para captação de recursos para investidor Venture Capital com a finalidade de expansão ou saída do negócio.Metodologia: Foi realizado um estudo de caso em uma spin-off específica, com foco em soluções de software de gestão empresarial para pequenas e médias empresas.Originalidade: O mercado de cloud computing cresceu, no Brasil, 47% em 2016, o que indica um grande potencial para novas empresas focadas nesse segmento. Dessa forma, passa a ser relevante o estudo de estratégias de crescimento, de expansão ou de vendas dessas empresas.Principais Resultados: A aplicação dos resultados obtidos  com o estudo pode ser útil para nortear estratégias de captação de recursos com fins de expansão dessas empresas de cloud computing através da sua avaliação tanto para futuros empreendedores quanto para investidores.Contribuições Teóricas: A aplicação de um método de valuation de uma spin-off de uma empresa que atua no segmento de cloud computing para captação de recursos de investidores Venture Capital representa uma contribuição tanto para empreendedores quanto para investidores.Universidade Nove de Julho - UNINOVECarrete, Liliam SanchezKrakauer, DecioMarques, Jane Aparecida2020-08-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/riae/article/view/1397810.5585/riae.v19i2.13978Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 28-39Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 28-392176-0756reponame:Revista Ibero Americana de Estratégia - RIAEinstname:Revista Ibero-Americana de Estratégia (RIAE)instacron:RIEOEIporhttps://periodicos.uninove.br/riae/article/view/13978/8390https://periodicos.uninove.br/riae/article/downloadSuppFile/13978/13811Copyright (c) 2020 Iberoamerican Journal of Strategic Managementhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2020-08-20T07:53:57Zoai:https://periodicos.uninove.br:article/13978Revistahttps://periodicos.uninove.br/riaePRIhttps://periodicos.uninove.br/riae/oai||bennycosta@yahoo.com.br2176-07562176-0756opendoar:2020-08-20T07:53:57Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)false
dc.title.none.fl_str_mv Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
Valuation de una spin-off brasileña de cloud computing frente el mercado de pequeñas y medianas empresas
Valuation de uma spin-off brasileira de cloud computing voltada para o mercado de pequenas e médias empresas
title Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
spellingShingle Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
Carrete, Liliam Sanchez
Valuation; Evaluation of companies; Cloud computing; Entrepreneurship; Small and medium-sized enterprises.
Estrategia empresarial; Valuation; Cloud computing; Emprendimiento; Pequeñas y medianas empresas.
Estratégia empresarial; Valuation; Cloud computing; Empreendedorismo; Pequenas e médias empresas.
title_short Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
title_full Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
title_fullStr Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
title_full_unstemmed Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
title_sort Valuation of a brazilian spin-off of cloud computing aimed for small and medium-size enterprises
author Carrete, Liliam Sanchez
author_facet Carrete, Liliam Sanchez
Krakauer, Decio
Marques, Jane Aparecida
author_role author
author2 Krakauer, Decio
Marques, Jane Aparecida
author2_role author
author
dc.contributor.none.fl_str_mv


dc.contributor.author.fl_str_mv Carrete, Liliam Sanchez
Krakauer, Decio
Marques, Jane Aparecida
dc.subject.none.fl_str_mv


dc.subject.por.fl_str_mv Valuation; Evaluation of companies; Cloud computing; Entrepreneurship; Small and medium-sized enterprises.
Estrategia empresarial; Valuation; Cloud computing; Emprendimiento; Pequeñas y medianas empresas.
Estratégia empresarial; Valuation; Cloud computing; Empreendedorismo; Pequenas e médias empresas.
topic Valuation; Evaluation of companies; Cloud computing; Entrepreneurship; Small and medium-sized enterprises.
Estrategia empresarial; Valuation; Cloud computing; Emprendimiento; Pequeñas y medianas empresas.
Estratégia empresarial; Valuation; Cloud computing; Empreendedorismo; Pequenas e médias empresas.
description Objective: The aim of this study is to analyze the strategy of valuation of technolgy companies, especially of a Brazilian cloud computing spin-off , focused on the market of small and medium-sized enterprises, in order to guide entrepreneurs in this sector to the phases of participation negotiation to raise funds for Venture Capital investor for the purpose of expanding or shutdown of the business.Methodology: A case study was carried out in a specific spin-off, , focusing on solutions of software for business management for small and medium-sized enterprises.Originality: The market for cloud computing grew, in Brazil, 47% in 2016, what indicate a great potential for new companies focused on this segment.  and that offer these services to their customers. Thus, it becomes relevant, the study of growth, expansion or sales strategies of these enterprises.Main results: The application of the results obtained from this study can be useful to guide the fundraising strategies for the purpose of expanding these cloud computing enterprises through their evaluation both for future entrepreneurs and investors.Theoretical Contributions: This study involves the application of a valuation method for a spin-off of a company that operates in the cloud computing segment for Venture Capital Investors fundraising, which represents a contribution for both entrepreneurs and investors.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-19
dc.type.none.fl_str_mv

dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/riae/article/view/13978
10.5585/riae.v19i2.13978
url https://periodicos.uninove.br/riae/article/view/13978
identifier_str_mv 10.5585/riae.v19i2.13978
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uninove.br/riae/article/view/13978/8390
https://periodicos.uninove.br/riae/article/downloadSuppFile/13978/13811
dc.rights.driver.fl_str_mv Copyright (c) 2020 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Iberoamerican Journal of Strategic Management
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 28-39
Revista Ibero-Americana de Estratégia; Vol 19, No 2 (2020): Apr./June; 28-39
2176-0756
reponame:Revista Ibero Americana de Estratégia - RIAE
instname:Revista Ibero-Americana de Estratégia (RIAE)
instacron:RIEOEI
instname_str Revista Ibero-Americana de Estratégia (RIAE)
instacron_str RIEOEI
institution RIEOEI
reponame_str Revista Ibero Americana de Estratégia - RIAE
collection Revista Ibero Americana de Estratégia - RIAE
repository.name.fl_str_mv Revista Ibero Americana de Estratégia - RIAE - Revista Ibero-Americana de Estratégia (RIAE)
repository.mail.fl_str_mv ||bennycosta@yahoo.com.br
_version_ 1799138725222940672

Registros relacionados