Sales strategies to improve the liquidity of the company DENIM ART. S.A. Lima, Peru 2020

• Autor(a) principal: Castillo Olivera, Flor María
• Data de Publicação: 2022
• Outros Autores: Cheverre Romero, Noemi, Oblitas Otero, Roberto Carlos
• Tipo de documento: Artigo
• Idioma: spa
• Título da fonte: Sapienza (Curitiba)
• Texto Completo: https://journals.sapienzaeditorial.com/index.php/SIJIS/article/view/294
• topic: Bens. Estratégias de vendas. Liquidez. Produtos. Custo-benefício; Assets. Sales strategies. Liquidity. Products. Profitability.; Activos. Estrategias de ventas. Liquidez. Productos. Rentabilidad.

The objective of this research was to determine the influence of sales strategies on the liquidity of the company Denim Art. S.A. Lima 2020. Likewise, the methodology was of a basic type, non-experimental design - descriptive cross-sectional and quantitative approach; Consequently, the population consisted of 14 collaborators; therefore, the sample was made up of the general manager of the company Denim Art. S.A.; while the technique that was used was interview through the interview guide instrument. On the other hand, in the results it was obtained that the general manager of the company Denim Art. S.A. He opined that customer loyalty is regular due to the lack of brands, likewise the staff does not carry out training focused on sales or on attracting customers and finally the company Denim Art. S.A. did not use digital platforms due to the absence or delay in virtual programs. Regarding liquidity, the company does not present a high performance in the asset account due to the absence of materials and stock of the products. It was concluded that there is a correlation between the variables of 0.679, a significance of 0.000, therefore, the research hypothesis is accepted.