Analysis of the applicability of the SWOT Matrix in Ecotourism management and planning: a literature review

• Autor(a) principal: Casemiro, Ítalo de Paula
• Data de Publicação: 2022
• Outros Autores: Simões, Bruno Francisco Teixeira, Moraes, Camila Maria dos Santos
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Brasileira de Ecoturismo
• Texto Completo: https://periodicos.unifesp.br/index.php/ecoturismo/article/view/12603
• topic: Strategic Analysis; Environmental management; Sustainable Tourism.; Análise Estratégica; Gestão Ambiental; Turismo Sustentável.

This article explores the tool known as the SWOT Matrix, widely used for different purposes in the decision-making process, being used in different contexts and areas. Despite being a very common tool in the area of ​​business management, its diffusion made it enter into several fields, such as tourism, which has been using this resource in different management and planning processes. In view of the use of the SWOT Matrix as an auxiliary tool in the management process, the present study, through a scope review, aimed to examine how the SWOT Matrix has been used in the management and planning of ecotourism, in order to systematize its uses and applications, as well as the different forms used for their elaboration. The results indicate that this tool has been successfully used for the management and planning of different tourist activities with a focus on ecotourism, and its use linked to quantitative methods enhances the result obtained. In addition to providing recommendations on methodological aspects and approaches, the research presents the most common mistakes made in the use of this strategic instrument and its different possibilities of use, serving as a reference for managers, planners and decision makers, in the context of sustainable tourism, especially ecotourism.