Supermarket market-channel participation and technology decisions of horticultural producers in Brazil

Detalhes bibliográficos
Autor(a) principal: Mainville,Denise Y.
Data de Publicação: 2007
Outros Autores: Reardon,Thomas
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista de Economia e Sociologia Rural
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032007000300007
Resumo: This paper examined the relationships between growers’ choice of market channel (emphasizing the supermarket market-channel versus others), technology use, and grower characteristics such as human capital and farm size. Three key findings emerged. First, both tomato and lettuce growers selling to the supermarket market-channel had more human capital than those not participating. Second, while farm size was important in whether lettuce growers sell to supermarkets, it was not important for tomato growers. Third, technology use was significantly more capital-intensive among lettuce growers selling to the supermarket channels, however, that was generally not the case for tomato growers. These results are important to agribusiness researchers and policymakers interested in technology design and research and extension to enable producers to adapt to the needs of changing agrifood markets, with new requirements of attributes of products and transactions, which in turn have implications for technology adoption and human capital investment among growers. This is particularly pressing in places like Brazil where the market for horticultural products is changing quickly, conditioned by the rapid rise of supermarkets.
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spelling Supermarket market-channel participation and technology decisions of horticultural producers in Brazilmarket channelproducesupermarketshorticultureThis paper examined the relationships between growers’ choice of market channel (emphasizing the supermarket market-channel versus others), technology use, and grower characteristics such as human capital and farm size. Three key findings emerged. First, both tomato and lettuce growers selling to the supermarket market-channel had more human capital than those not participating. Second, while farm size was important in whether lettuce growers sell to supermarkets, it was not important for tomato growers. Third, technology use was significantly more capital-intensive among lettuce growers selling to the supermarket channels, however, that was generally not the case for tomato growers. These results are important to agribusiness researchers and policymakers interested in technology design and research and extension to enable producers to adapt to the needs of changing agrifood markets, with new requirements of attributes of products and transactions, which in turn have implications for technology adoption and human capital investment among growers. This is particularly pressing in places like Brazil where the market for horticultural products is changing quickly, conditioned by the rapid rise of supermarkets.Sociedade Brasileira de Economia e Sociologia Rural2007-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032007000300007Revista de Economia e Sociologia Rural v.45 n.3 2007reponame:Revista de Economia e Sociologia Ruralinstname:Sociedade Brasileira de Economia e Sociologia Rural (SBESR)instacron:SBESR10.1590/S0103-20032007000300007info:eu-repo/semantics/openAccessMainville,Denise Y.Reardon,Thomaseng2007-12-13T00:00:00Zoai:scielo:S0103-20032007000300007Revistahttps://www.revistasober.org/ONGhttps://old.scielo.br/oai/scielo-oai.phpsober@sober.org.br||resr@revistasober.org1806-94790103-2003opendoar:2007-12-13T00:00Revista de Economia e Sociologia Rural - Sociedade Brasileira de Economia e Sociologia Rural (SBESR)false
dc.title.none.fl_str_mv Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
title Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
spellingShingle Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
Mainville,Denise Y.
market channel
produce
supermarkets
horticulture
title_short Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
title_full Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
title_fullStr Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
title_full_unstemmed Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
title_sort Supermarket market-channel participation and technology decisions of horticultural producers in Brazil
author Mainville,Denise Y.
author_facet Mainville,Denise Y.
Reardon,Thomas
author_role author
author2 Reardon,Thomas
author2_role author
dc.contributor.author.fl_str_mv Mainville,Denise Y.
Reardon,Thomas
dc.subject.por.fl_str_mv market channel
produce
supermarkets
horticulture
topic market channel
produce
supermarkets
horticulture
description This paper examined the relationships between growers’ choice of market channel (emphasizing the supermarket market-channel versus others), technology use, and grower characteristics such as human capital and farm size. Three key findings emerged. First, both tomato and lettuce growers selling to the supermarket market-channel had more human capital than those not participating. Second, while farm size was important in whether lettuce growers sell to supermarkets, it was not important for tomato growers. Third, technology use was significantly more capital-intensive among lettuce growers selling to the supermarket channels, however, that was generally not the case for tomato growers. These results are important to agribusiness researchers and policymakers interested in technology design and research and extension to enable producers to adapt to the needs of changing agrifood markets, with new requirements of attributes of products and transactions, which in turn have implications for technology adoption and human capital investment among growers. This is particularly pressing in places like Brazil where the market for horticultural products is changing quickly, conditioned by the rapid rise of supermarkets.
publishDate 2007
dc.date.none.fl_str_mv 2007-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032007000300007
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dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/S0103-20032007000300007
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Sociedade Brasileira de Economia e Sociologia Rural
publisher.none.fl_str_mv Sociedade Brasileira de Economia e Sociologia Rural
dc.source.none.fl_str_mv Revista de Economia e Sociologia Rural v.45 n.3 2007
reponame:Revista de Economia e Sociologia Rural
instname:Sociedade Brasileira de Economia e Sociologia Rural (SBESR)
instacron:SBESR
instname_str Sociedade Brasileira de Economia e Sociologia Rural (SBESR)
instacron_str SBESR
institution SBESR
reponame_str Revista de Economia e Sociologia Rural
collection Revista de Economia e Sociologia Rural
repository.name.fl_str_mv Revista de Economia e Sociologia Rural - Sociedade Brasileira de Economia e Sociologia Rural (SBESR)
repository.mail.fl_str_mv sober@sober.org.br||resr@revistasober.org
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