Flower and ornamental plant consumers profile and behavior
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Ornamental Horticulture (Campinas) |
Texto Completo: | http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333 |
Resumo: | Abstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year. |
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Flower and ornamental plant consumers profile and behavioragribusinessfloriculture production chainornamental flowers and plants marketAbstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.Sociedade Brasileira de Floricultura e Plantas Ornamentais2020-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333Ornamental Horticulture v.26 n.3 2020reponame:Ornamental Horticulture (Campinas)instname:Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)instacron:SBFPO10.1590/2447-536x.v26i3.2158info:eu-repo/semantics/openAccessPaiva,Patrícia Duarte de OliveiraReis,Michele Valquíria dosSant’Ana,Gabriela SilvaBonifácio,Francilene de LourdesGuimarães,Paulo Henrique Saleseng2020-09-16T00:00:00Zoai:scielo:S2447-536X2020000300333Revistahttp://ornamentalhorticulture.emnuvens.com.br/rbho/indexhttps://old.scielo.br/oai/scielo-oai.php||revista.ornamentalhorticulture@gmail.com2447-536X2447-536Xopendoar:2020-09-16T00:00Ornamental Horticulture (Campinas) - Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)false |
dc.title.none.fl_str_mv |
Flower and ornamental plant consumers profile and behavior |
title |
Flower and ornamental plant consumers profile and behavior |
spellingShingle |
Flower and ornamental plant consumers profile and behavior Paiva,Patrícia Duarte de Oliveira agribusiness floriculture production chain ornamental flowers and plants market |
title_short |
Flower and ornamental plant consumers profile and behavior |
title_full |
Flower and ornamental plant consumers profile and behavior |
title_fullStr |
Flower and ornamental plant consumers profile and behavior |
title_full_unstemmed |
Flower and ornamental plant consumers profile and behavior |
title_sort |
Flower and ornamental plant consumers profile and behavior |
author |
Paiva,Patrícia Duarte de Oliveira |
author_facet |
Paiva,Patrícia Duarte de Oliveira Reis,Michele Valquíria dos Sant’Ana,Gabriela Silva Bonifácio,Francilene de Lourdes Guimarães,Paulo Henrique Sales |
author_role |
author |
author2 |
Reis,Michele Valquíria dos Sant’Ana,Gabriela Silva Bonifácio,Francilene de Lourdes Guimarães,Paulo Henrique Sales |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Paiva,Patrícia Duarte de Oliveira Reis,Michele Valquíria dos Sant’Ana,Gabriela Silva Bonifácio,Francilene de Lourdes Guimarães,Paulo Henrique Sales |
dc.subject.por.fl_str_mv |
agribusiness floriculture production chain ornamental flowers and plants market |
topic |
agribusiness floriculture production chain ornamental flowers and plants market |
description |
Abstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333 |
url |
http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
10.1590/2447-536x.v26i3.2158 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
text/html |
dc.publisher.none.fl_str_mv |
Sociedade Brasileira de Floricultura e Plantas Ornamentais |
publisher.none.fl_str_mv |
Sociedade Brasileira de Floricultura e Plantas Ornamentais |
dc.source.none.fl_str_mv |
Ornamental Horticulture v.26 n.3 2020 reponame:Ornamental Horticulture (Campinas) instname:Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO) instacron:SBFPO |
instname_str |
Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO) |
instacron_str |
SBFPO |
institution |
SBFPO |
reponame_str |
Ornamental Horticulture (Campinas) |
collection |
Ornamental Horticulture (Campinas) |
repository.name.fl_str_mv |
Ornamental Horticulture (Campinas) - Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO) |
repository.mail.fl_str_mv |
||revista.ornamentalhorticulture@gmail.com |
_version_ |
1754734900673511424 |