Flower and ornamental plant consumers profile and behavior

Detalhes bibliográficos
Autor(a) principal: Paiva,Patrícia Duarte de Oliveira
Data de Publicação: 2020
Outros Autores: Reis,Michele Valquíria dos, Sant’Ana,Gabriela Silva, Bonifácio,Francilene de Lourdes, Guimarães,Paulo Henrique Sales
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Ornamental Horticulture (Campinas)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333
Resumo: Abstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.
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spelling Flower and ornamental plant consumers profile and behavioragribusinessfloriculture production chainornamental flowers and plants marketAbstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.Sociedade Brasileira de Floricultura e Plantas Ornamentais2020-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333Ornamental Horticulture v.26 n.3 2020reponame:Ornamental Horticulture (Campinas)instname:Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)instacron:SBFPO10.1590/2447-536x.v26i3.2158info:eu-repo/semantics/openAccessPaiva,Patrícia Duarte de OliveiraReis,Michele Valquíria dosSant’Ana,Gabriela SilvaBonifácio,Francilene de LourdesGuimarães,Paulo Henrique Saleseng2020-09-16T00:00:00Zoai:scielo:S2447-536X2020000300333Revistahttp://ornamentalhorticulture.emnuvens.com.br/rbho/indexhttps://old.scielo.br/oai/scielo-oai.php||revista.ornamentalhorticulture@gmail.com2447-536X2447-536Xopendoar:2020-09-16T00:00Ornamental Horticulture (Campinas) - Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)false
dc.title.none.fl_str_mv Flower and ornamental plant consumers profile and behavior
title Flower and ornamental plant consumers profile and behavior
spellingShingle Flower and ornamental plant consumers profile and behavior
Paiva,Patrícia Duarte de Oliveira
agribusiness
floriculture production chain
ornamental flowers and plants market
title_short Flower and ornamental plant consumers profile and behavior
title_full Flower and ornamental plant consumers profile and behavior
title_fullStr Flower and ornamental plant consumers profile and behavior
title_full_unstemmed Flower and ornamental plant consumers profile and behavior
title_sort Flower and ornamental plant consumers profile and behavior
author Paiva,Patrícia Duarte de Oliveira
author_facet Paiva,Patrícia Duarte de Oliveira
Reis,Michele Valquíria dos
Sant’Ana,Gabriela Silva
Bonifácio,Francilene de Lourdes
Guimarães,Paulo Henrique Sales
author_role author
author2 Reis,Michele Valquíria dos
Sant’Ana,Gabriela Silva
Bonifácio,Francilene de Lourdes
Guimarães,Paulo Henrique Sales
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Paiva,Patrícia Duarte de Oliveira
Reis,Michele Valquíria dos
Sant’Ana,Gabriela Silva
Bonifácio,Francilene de Lourdes
Guimarães,Paulo Henrique Sales
dc.subject.por.fl_str_mv agribusiness
floriculture production chain
ornamental flowers and plants market
topic agribusiness
floriculture production chain
ornamental flowers and plants market
description Abstract Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.
publishDate 2020
dc.date.none.fl_str_mv 2020-09-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S2447-536X2020000300333
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/2447-536x.v26i3.2158
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Sociedade Brasileira de Floricultura e Plantas Ornamentais
publisher.none.fl_str_mv Sociedade Brasileira de Floricultura e Plantas Ornamentais
dc.source.none.fl_str_mv Ornamental Horticulture v.26 n.3 2020
reponame:Ornamental Horticulture (Campinas)
instname:Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)
instacron:SBFPO
instname_str Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)
instacron_str SBFPO
institution SBFPO
reponame_str Ornamental Horticulture (Campinas)
collection Ornamental Horticulture (Campinas)
repository.name.fl_str_mv Ornamental Horticulture (Campinas) - Sociedade Brasileira de Floricultura e Plantas Ornamentais (SBFPO)
repository.mail.fl_str_mv ||revista.ornamentalhorticulture@gmail.com
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