The construction of the other in a Brazilian weekly magazine

Detalhes bibliográficos
Autor(a) principal: Prado, José Luiz Aidar
Data de Publicação: 2005
Tipo de documento: Artigo
Idioma: por
Título da fonte: Brazilian journalism research (Online)
Texto Completo: https://bjr.sbpjor.org.br/bjr/article/view/52
Resumo: Postmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to examine the possibility of regarding the relationship between the reader and the media as ethical, that is, respecting otherness. To do so, we counterbalance the bernsteinian view with other stances, confronting communitarian authors and non-communitarian ones. What would be the meaning of the Reader’s unfaithfulness in terms of a reading and communication contract? We intend to answer such questions on the basis of a thematic and discursive examination of the Brazilian weekly magazine Veja (approximately one million issues weekly), particularly analyzing how otherness is constructed in the cover stories dealing with topics such as violence and punishment, wealth and poverty.
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spelling The construction of the other in a Brazilian weekly magazineMediaweekly magazinesdiscourseviolencemedia educationpovertyVeja MagazinePostmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to examine the possibility of regarding the relationship between the reader and the media as ethical, that is, respecting otherness. To do so, we counterbalance the bernsteinian view with other stances, confronting communitarian authors and non-communitarian ones. What would be the meaning of the Reader’s unfaithfulness in terms of a reading and communication contract? We intend to answer such questions on the basis of a thematic and discursive examination of the Brazilian weekly magazine Veja (approximately one million issues weekly), particularly analyzing how otherness is constructed in the cover stories dealing with topics such as violence and punishment, wealth and poverty.Brazilian Association of Journalism Researchers (SBPJor)2005-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://bjr.sbpjor.org.br/bjr/article/view/5210.25200/BJR.v1n2.2005.52Brazilian journalism research; Vol. 1 No. 2: (December 2005): Journalism Research in Brazil (Part 2) - English Version; 41-63Brazilian journalism research; v. 1 n. 2: (December 2005): Journalism Research in Brazil (Part 2) - English Version; 41-631981-98541808-4079reponame:Brazilian journalism research (Online)instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)instacron:SBPJORporhttps://bjr.sbpjor.org.br/bjr/article/view/52/53Copyright (c) 2017 Brazilian Journalism Reasearchinfo:eu-repo/semantics/openAccessPrado, José Luiz Aidar2017-08-14T15:19:50Zoai:ojs.emnuvens.com.br:article/52Revistahttps://bjr.sbpjor.org.br/bjrONGhttps://bjr.sbpjor.org.br/bjr/oaibjreditor@gmail.com||bjreditor@gmail.com1981-98541808-4079opendoar:2017-08-14T15:19:50Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)false
dc.title.none.fl_str_mv The construction of the other in a Brazilian weekly magazine
title The construction of the other in a Brazilian weekly magazine
spellingShingle The construction of the other in a Brazilian weekly magazine
Prado, José Luiz Aidar
Media
weekly magazines
discourse
violence
media education
poverty
Veja Magazine
title_short The construction of the other in a Brazilian weekly magazine
title_full The construction of the other in a Brazilian weekly magazine
title_fullStr The construction of the other in a Brazilian weekly magazine
title_full_unstemmed The construction of the other in a Brazilian weekly magazine
title_sort The construction of the other in a Brazilian weekly magazine
author Prado, José Luiz Aidar
author_facet Prado, José Luiz Aidar
author_role author
dc.contributor.author.fl_str_mv Prado, José Luiz Aidar
dc.subject.por.fl_str_mv Media
weekly magazines
discourse
violence
media education
poverty
Veja Magazine
topic Media
weekly magazines
discourse
violence
media education
poverty
Veja Magazine
description Postmodern thought considers, in general, otherness as absolute. Bernstein (1991) denies such absoluteness, as there is always a possibility of failure in doing justice to the otherness; we should assume the responsibility of acknowledging the otherness of the Other. In this article I propose to examine the possibility of regarding the relationship between the reader and the media as ethical, that is, respecting otherness. To do so, we counterbalance the bernsteinian view with other stances, confronting communitarian authors and non-communitarian ones. What would be the meaning of the Reader’s unfaithfulness in terms of a reading and communication contract? We intend to answer such questions on the basis of a thematic and discursive examination of the Brazilian weekly magazine Veja (approximately one million issues weekly), particularly analyzing how otherness is constructed in the cover stories dealing with topics such as violence and punishment, wealth and poverty.
publishDate 2005
dc.date.none.fl_str_mv 2005-12-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://bjr.sbpjor.org.br/bjr/article/view/52
10.25200/BJR.v1n2.2005.52
url https://bjr.sbpjor.org.br/bjr/article/view/52
identifier_str_mv 10.25200/BJR.v1n2.2005.52
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://bjr.sbpjor.org.br/bjr/article/view/52/53
dc.rights.driver.fl_str_mv Copyright (c) 2017 Brazilian Journalism Reasearch
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Brazilian Journalism Reasearch
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Brazilian Association of Journalism Researchers (SBPJor)
publisher.none.fl_str_mv Brazilian Association of Journalism Researchers (SBPJor)
dc.source.none.fl_str_mv Brazilian journalism research; Vol. 1 No. 2: (December 2005): Journalism Research in Brazil (Part 2) - English Version; 41-63
Brazilian journalism research; v. 1 n. 2: (December 2005): Journalism Research in Brazil (Part 2) - English Version; 41-63
1981-9854
1808-4079
reponame:Brazilian journalism research (Online)
instname:Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
instacron:SBPJOR
instname_str Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
instacron_str SBPJOR
institution SBPJOR
reponame_str Brazilian journalism research (Online)
collection Brazilian journalism research (Online)
repository.name.fl_str_mv Brazilian journalism research (Online) - Associação Brasileira de Pesquisadores em Jornalismo (SBPJor)
repository.mail.fl_str_mv bjreditor@gmail.com||bjreditor@gmail.com
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