Media and Public Communications Policies: An Empirical Analysis of the Brazilian Print Media

• Autor(a) principal: Canela, Guilherme
• Data de Publicação: 2007
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Brazilian journalism research (Online)
• Texto Completo: https://bjr.sbpjor.org.br/bjr/article/view/123
• topic: Content analysis; print media; public communications policies; agenda-setting

This essay examines a subject rarely emphasized in the studies on public interest issues reported in the print media. Drawing on a review of the journalistic content produced by 53 newspapers from every state in the federation and 4 national weekly magazines, the paper analyzes a sample of 1,184 articles, editorials, columns, interviews, and reports on subjects of immediate interest to the media, journalism, and/or media companies. Throughout 2003, 2004, and 2005, news pieces were compiled containing keywords, including “media and democracy,” “concentration of ownership,” “television regulation.” The analysis found that the print media provides insufcient and inadequate coverage of these issues, reserving more extensive coverage only to those questions nearest and dearest to it, such as the freedom of expression.