O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação?
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFSCAR |
Texto Completo: | https://repositorio.ufscar.br/handle/ufscar/7850 |
Resumo: | This paper aims to investigate the way Vida Simples magazine talks about what we call welfare discourse from an interdiscoursive approach as proposed by Dominique Maingueneau registered under French Discourse Analysis. The analysed material consists of thirteen editions of this magazine: issues published between June and April 2014 and the first issue published in August 2002. Data revealed that with lightness and relaxation, this magazine orients to a life based on /simplicity/, presenting itself in a clean and sophisticated graphic pattern, very different from other magazines with the same profile. Thus, we can observe there is a tension between /simplicity/ and /sophistication/ established in Vida Simples pages. This tension is conditioned by the global semantic that governs the materialized discourse in it as a whole, which gives meaning to what seem unacceptable: welfare is in simplicity and /simplicity/ is a sophisticated acquisition of specific goods that produce an image, a face, an identity. Although this magazine takes an affectionate and amused discursive ethos to refer to a better and not complicated life (since there are pre-built ideas pointing to Contemporaneity as difficult and highly complicated life), we can say this guidance discourse, stimulated by the environment of malaise of Contemporaneity, paradoxically (and constitutively) includes incentives to maintenance of sales market, a cultural characteristic of consumer society. |
id |
SCAR_369c885f70feb68bf1ddb533979c2303 |
---|---|
oai_identifier_str |
oai:repositorio.ufscar.br:ufscar/7850 |
network_acronym_str |
SCAR |
network_name_str |
Repositório Institucional da UFSCAR |
repository_id_str |
4322 |
spelling |
Perfeito, Denise GaspariniSalgado, Luciana Salazarhttp://lattes.cnpq.br/5206927424265495http://lattes.cnpq.br/09371586418735473ec612c1-d2b6-4fd5-a51b-64e437c23a792016-10-13T20:31:51Z2016-10-13T20:31:51Z2016-02-19PERFEITO, Denise Gasparini. O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação?. 2016. Dissertação (Mestrado em Linguística) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/ufscar/7850.https://repositorio.ufscar.br/handle/ufscar/7850This paper aims to investigate the way Vida Simples magazine talks about what we call welfare discourse from an interdiscoursive approach as proposed by Dominique Maingueneau registered under French Discourse Analysis. The analysed material consists of thirteen editions of this magazine: issues published between June and April 2014 and the first issue published in August 2002. Data revealed that with lightness and relaxation, this magazine orients to a life based on /simplicity/, presenting itself in a clean and sophisticated graphic pattern, very different from other magazines with the same profile. Thus, we can observe there is a tension between /simplicity/ and /sophistication/ established in Vida Simples pages. This tension is conditioned by the global semantic that governs the materialized discourse in it as a whole, which gives meaning to what seem unacceptable: welfare is in simplicity and /simplicity/ is a sophisticated acquisition of specific goods that produce an image, a face, an identity. Although this magazine takes an affectionate and amused discursive ethos to refer to a better and not complicated life (since there are pre-built ideas pointing to Contemporaneity as difficult and highly complicated life), we can say this guidance discourse, stimulated by the environment of malaise of Contemporaneity, paradoxically (and constitutively) includes incentives to maintenance of sales market, a cultural characteristic of consumer society.No presente trabalho, com base na abordagem interdiscursiva proposta por Dominique Maingueneau, inscrita no quadro da Análise do Discurso de tradição francesa, é investigado o modo como a revista Vida Simples dá tratamento ao que pode ser referido como discurso do bem-estar. O material analisado corresponde a 13 exemplares da revista que compreendem as edições publicadas entre junho e abril de 2014, além da primeira edição de Vida Simples publicada em agosto de 2002. Os dados nos mostram que, com muita leveza e descontração, a publicação orienta para uma vida pautada na /simplicidade/, apresentando-se, para tanto, por meio de um padrão gráfico clean, sofisticado e totalmente diferenciado de outras revistas de mesmo segmento. Observamos, assim, que há uma tensão entre /simplicidade/ e /sofisticação/ que se estabelece nas páginas de Vida Simples e que é condicionada pela semântica global que rege o discurso nela materializado como um todo, o que dá sentido ao que poderia parecer incabível: o bem-estar está na simplicidade, e /simplicidade/ é uma sofisticada aquisição de bens específicos que produzem uma imagem, uma face, uma identidade. Afirmamos, então, que, embora essa revista assuma um ethos discursivo afetuoso e bem-humorado, a fim de encaminhar para uma vida melhor porque descomplicada (já que existem pré-construídos que apontam para a Contemporaneidade como vida difícil e altamente complicada), podemos dizer que esse discurso de caráter orientativo da simplicidade, estimulado pela conjuntura de “mal-estar” da era contemporânea, inclui paradoxalmente (e constitutivamente) estímulos à manutenção do mercado de vendas, característico da cultura da sociedade de consumo.Não recebi financiamentoporUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Linguística - PPGLUFSCarDiscurso do bem-estarEthos discursivoSemântica globalSociedade de consumoWelfare discourseDiscursive ethosGlobal semanticConsumer societyCIENCIAS HUMANAS::EDUCACAOO discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação?info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisOnline6006005ad81f7b-dcc1-468e-ba33-b6acfecf65a0info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALDissDGP.pdfDissDGP.pdfapplication/pdf3777413https://repositorio.ufscar.br/bitstream/ufscar/7850/1/DissDGP.pdf794d99bb9c1d0975f0436a199074b92cMD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstream/ufscar/7850/2/license.txtae0398b6f8b235e40ad82cba6c50031dMD52TEXTDissDGP.pdf.txtDissDGP.pdf.txtExtracted texttext/plain264450https://repositorio.ufscar.br/bitstream/ufscar/7850/3/DissDGP.pdf.txtd45dd01032c4f83730a5d9f4d4cd0c3aMD53THUMBNAILDissDGP.pdf.jpgDissDGP.pdf.jpgIM Thumbnailimage/jpeg10309https://repositorio.ufscar.br/bitstream/ufscar/7850/4/DissDGP.pdf.jpg5e91d444b142234a1e3c23b37b687253MD54ufscar/78502023-09-18 18:30:57.019oai:repositorio.ufscar.br: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Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:30:57Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.por.fl_str_mv |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
title |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
spellingShingle |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? Perfeito, Denise Gasparini Discurso do bem-estar Ethos discursivo Semântica global Sociedade de consumo Welfare discourse Discursive ethos Global semantic Consumer society CIENCIAS HUMANAS::EDUCACAO |
title_short |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
title_full |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
title_fullStr |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
title_full_unstemmed |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
title_sort |
O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação? |
author |
Perfeito, Denise Gasparini |
author_facet |
Perfeito, Denise Gasparini |
author_role |
author |
dc.contributor.authorlattes.por.fl_str_mv |
http://lattes.cnpq.br/0937158641873547 |
dc.contributor.author.fl_str_mv |
Perfeito, Denise Gasparini |
dc.contributor.advisor1.fl_str_mv |
Salgado, Luciana Salazar |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/5206927424265495 |
dc.contributor.authorID.fl_str_mv |
3ec612c1-d2b6-4fd5-a51b-64e437c23a79 |
contributor_str_mv |
Salgado, Luciana Salazar |
dc.subject.por.fl_str_mv |
Discurso do bem-estar Ethos discursivo Semântica global Sociedade de consumo |
topic |
Discurso do bem-estar Ethos discursivo Semântica global Sociedade de consumo Welfare discourse Discursive ethos Global semantic Consumer society CIENCIAS HUMANAS::EDUCACAO |
dc.subject.eng.fl_str_mv |
Welfare discourse Discursive ethos Global semantic Consumer society |
dc.subject.cnpq.fl_str_mv |
CIENCIAS HUMANAS::EDUCACAO |
description |
This paper aims to investigate the way Vida Simples magazine talks about what we call welfare discourse from an interdiscoursive approach as proposed by Dominique Maingueneau registered under French Discourse Analysis. The analysed material consists of thirteen editions of this magazine: issues published between June and April 2014 and the first issue published in August 2002. Data revealed that with lightness and relaxation, this magazine orients to a life based on /simplicity/, presenting itself in a clean and sophisticated graphic pattern, very different from other magazines with the same profile. Thus, we can observe there is a tension between /simplicity/ and /sophistication/ established in Vida Simples pages. This tension is conditioned by the global semantic that governs the materialized discourse in it as a whole, which gives meaning to what seem unacceptable: welfare is in simplicity and /simplicity/ is a sophisticated acquisition of specific goods that produce an image, a face, an identity. Although this magazine takes an affectionate and amused discursive ethos to refer to a better and not complicated life (since there are pre-built ideas pointing to Contemporaneity as difficult and highly complicated life), we can say this guidance discourse, stimulated by the environment of malaise of Contemporaneity, paradoxically (and constitutively) includes incentives to maintenance of sales market, a cultural characteristic of consumer society. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-10-13T20:31:51Z |
dc.date.available.fl_str_mv |
2016-10-13T20:31:51Z |
dc.date.issued.fl_str_mv |
2016-02-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
PERFEITO, Denise Gasparini. O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação?. 2016. Dissertação (Mestrado em Linguística) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/ufscar/7850. |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufscar.br/handle/ufscar/7850 |
identifier_str_mv |
PERFEITO, Denise Gasparini. O discurso do bem-estar na revista Vida Simples : simplicidade ou sofisticação?. 2016. Dissertação (Mestrado em Linguística) – Universidade Federal de São Carlos, São Carlos, 2016. Disponível em: https://repositorio.ufscar.br/handle/ufscar/7850. |
url |
https://repositorio.ufscar.br/handle/ufscar/7850 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.confidence.fl_str_mv |
600 600 |
dc.relation.authority.fl_str_mv |
5ad81f7b-dcc1-468e-ba33-b6acfecf65a0 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de São Carlos Câmpus São Carlos |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Linguística - PPGL |
dc.publisher.initials.fl_str_mv |
UFSCar |
publisher.none.fl_str_mv |
Universidade Federal de São Carlos Câmpus São Carlos |
dc.source.none.fl_str_mv |
reponame:Repositório Institucional da UFSCAR instname:Universidade Federal de São Carlos (UFSCAR) instacron:UFSCAR |
instname_str |
Universidade Federal de São Carlos (UFSCAR) |
instacron_str |
UFSCAR |
institution |
UFSCAR |
reponame_str |
Repositório Institucional da UFSCAR |
collection |
Repositório Institucional da UFSCAR |
bitstream.url.fl_str_mv |
https://repositorio.ufscar.br/bitstream/ufscar/7850/1/DissDGP.pdf https://repositorio.ufscar.br/bitstream/ufscar/7850/2/license.txt https://repositorio.ufscar.br/bitstream/ufscar/7850/3/DissDGP.pdf.txt https://repositorio.ufscar.br/bitstream/ufscar/7850/4/DissDGP.pdf.jpg |
bitstream.checksum.fl_str_mv |
794d99bb9c1d0975f0436a199074b92c ae0398b6f8b235e40ad82cba6c50031d d45dd01032c4f83730a5d9f4d4cd0c3a 5e91d444b142234a1e3c23b37b687253 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR) |
repository.mail.fl_str_mv |
|
_version_ |
1802136314084065280 |