Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo
Autor(a) principal: | |
---|---|
Data de Publicação: | 2019 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Repositório Institucional da UFSCAR |
Texto Completo: | https://repositorio.ufscar.br/handle/ufscar/11750 |
Resumo: | This thesis has been developed based upon the hypothesis that PT and PSDB, the main farsided Brazilian political parties in the last two decades, have made an ideological centripetal move, approaching political agendas that used to distinguish them. This move explains the weakening of the party-elector bounding and the end of the political polarization leading, thus, to the electoral defeat of both sides in 2018. In order to evaluate this hypothesis this article considers political parties analytical theories and their strategies and ideological preferences: the Rational Choice theory, which considers political parties as pragmatics vote-seeking institutions, and the Saliency theory, which considers party documents and official speeches as ideological propagandas capable to connect and attract supporters. Thus, this present article intends to evaluate the political party positioning through the cross-analysis of the govern program and the speech during the electoral televised debates. To do so, the speech sentence analysis method was used in order to fit such sentences into the categories designed by the “Manifesto Research on Political Representation” (MARPOR). After measuring the consentaneity between party documents and the speech during the electoral debates, such as the parties’ strategies to communicate them to the electors, this article contributes to the campaign strategy literature and points out that PT and PSDB are very much alike, in despite of what they allege. |
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Vizoná, AmandaRibeiro, Pedro José Florianohttp://lattes.cnpq.br/6336151484882362http://lattes.cnpq.br/039514282424501691be369c-d12a-46a2-a66a-e1fc68191c0d2019-08-20T14:32:50Z2019-08-20T14:32:50Z2019-03-26VIZONÁ, Amanda. Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo. 2019. Tese (Doutorado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2019. Disponível em: https://repositorio.ufscar.br/handle/ufscar/11750.https://repositorio.ufscar.br/handle/ufscar/11750This thesis has been developed based upon the hypothesis that PT and PSDB, the main farsided Brazilian political parties in the last two decades, have made an ideological centripetal move, approaching political agendas that used to distinguish them. This move explains the weakening of the party-elector bounding and the end of the political polarization leading, thus, to the electoral defeat of both sides in 2018. In order to evaluate this hypothesis this article considers political parties analytical theories and their strategies and ideological preferences: the Rational Choice theory, which considers political parties as pragmatics vote-seeking institutions, and the Saliency theory, which considers party documents and official speeches as ideological propagandas capable to connect and attract supporters. Thus, this present article intends to evaluate the political party positioning through the cross-analysis of the govern program and the speech during the electoral televised debates. To do so, the speech sentence analysis method was used in order to fit such sentences into the categories designed by the “Manifesto Research on Political Representation” (MARPOR). After measuring the consentaneity between party documents and the speech during the electoral debates, such as the parties’ strategies to communicate them to the electors, this article contributes to the campaign strategy literature and points out that PT and PSDB are very much alike, in despite of what they allege.A presente tese foi desenvolvida a partir da hipótese de que PT e PSDB, as duas forças que figuraram como hegemônicas na competição eleitoral brasileira durante mais de duas décadas e em lados opostos, teriam se movimentado de maneira centrípeta na escala ideológica e diminuído a distância programática que os diferenciavam, fato que teria sido um dos responsáveis pela fragilização dos vínculos com o eleitor e esgotamento da polarização com a derrota dos dois partidos na eleição de 20018. Para avaliar tal hipótese, trabalhamos a partir das teorias analíticas dos partidos políticos e suas estratégias e preferências ideológicas: a “Escolha Racional”, que atribui aos partidos objetivos mais pragmáticos, em busca da maximização de votos e da vitória nas eleições, e a “Salience Theory”, que coloca os documentos partidários e os discursos como vitrines das preferências ideológicas dos partidos para que os eleitores possam criar vínculos e realizar escolhas. Neste sentido, esta tese teve por objetivo analisar o posicionamento discursivo de PT e PSDB através da instrumentalização dos discursos presentes nos programas de governo, em cruzamento com os discursos dos candidatos nos debates presidenciais televisivos. Para tanto, utilizamos o método de classificação de sentenças de discursos em categorias temáticas desenvolvidas pelo “Manifesto Research on Political Representation” (MARPOR). Após mensurar a congruência entre o discurso no programa de governo e o discurso no debate televisivo, assim como a estratégia dos dois partidos ao utilizar tais mecanismos de comunicação em campanha, foi possível contribuir para a literatura sobre estratégias em campanha e demonstrar que, na verdade, PT e PSDB estiveram mais próximos e pragmáticos do que se imagina.Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)porUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Ciência Política - PPGPolUFSCarIdeologias partidáriasProgramas de governoDebates televisivosCIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICOCIENCIAS HUMANAS::CIENCIA POLITICA::TEORIA POLITICADiscursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismoPT's and PSDB's Electoral Discourses in Manifestoes and TV Debates: ideology, strategies and pragmatisminfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisOnline60011e1496c-9a35-4a60-8cae-2f7899db1a84info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALtese Amanda Vizoná.pdftese Amanda Vizoná.pdfapplication/pdf3028578https://repositorio.ufscar.br/bitstream/ufscar/11750/1/tese%20Amanda%20Vizon%c3%a1.pdfac5fd19d189f4da49a4fc03a3b9aed19MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstream/ufscar/11750/4/license.txtae0398b6f8b235e40ad82cba6c50031dMD54TEXTtese Amanda Vizoná.pdf.txttese Amanda Vizoná.pdf.txtExtracted texttext/plain376897https://repositorio.ufscar.br/bitstream/ufscar/11750/5/tese%20Amanda%20Vizon%c3%a1.pdf.txta0160b0c052252195c6043c67d7fe573MD55THUMBNAILtese Amanda Vizoná.pdf.jpgtese Amanda Vizoná.pdf.jpgIM Thumbnailimage/jpeg6087https://repositorio.ufscar.br/bitstream/ufscar/11750/6/tese%20Amanda%20Vizon%c3%a1.pdf.jpg3d0571fc26d76489ff5031b4f0eb5958MD56ufscar/117502023-09-18 18:31:38.391oai:repositorio.ufscar.br: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Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:31:38Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false |
dc.title.por.fl_str_mv |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
dc.title.alternative.eng.fl_str_mv |
PT's and PSDB's Electoral Discourses in Manifestoes and TV Debates: ideology, strategies and pragmatism |
title |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
spellingShingle |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo Vizoná, Amanda Ideologias partidárias Programas de governo Debates televisivos CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO CIENCIAS HUMANAS::CIENCIA POLITICA::TEORIA POLITICA |
title_short |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
title_full |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
title_fullStr |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
title_full_unstemmed |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
title_sort |
Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo |
author |
Vizoná, Amanda |
author_facet |
Vizoná, Amanda |
author_role |
author |
dc.contributor.authorlattes.por.fl_str_mv |
http://lattes.cnpq.br/0395142824245016 |
dc.contributor.author.fl_str_mv |
Vizoná, Amanda |
dc.contributor.advisor1.fl_str_mv |
Ribeiro, Pedro José Floriano |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/6336151484882362 |
dc.contributor.authorID.fl_str_mv |
91be369c-d12a-46a2-a66a-e1fc68191c0d |
contributor_str_mv |
Ribeiro, Pedro José Floriano |
dc.subject.por.fl_str_mv |
Ideologias partidárias Programas de governo Debates televisivos |
topic |
Ideologias partidárias Programas de governo Debates televisivos CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO CIENCIAS HUMANAS::CIENCIA POLITICA::TEORIA POLITICA |
dc.subject.cnpq.fl_str_mv |
CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO CIENCIAS HUMANAS::CIENCIA POLITICA::TEORIA POLITICA |
description |
This thesis has been developed based upon the hypothesis that PT and PSDB, the main farsided Brazilian political parties in the last two decades, have made an ideological centripetal move, approaching political agendas that used to distinguish them. This move explains the weakening of the party-elector bounding and the end of the political polarization leading, thus, to the electoral defeat of both sides in 2018. In order to evaluate this hypothesis this article considers political parties analytical theories and their strategies and ideological preferences: the Rational Choice theory, which considers political parties as pragmatics vote-seeking institutions, and the Saliency theory, which considers party documents and official speeches as ideological propagandas capable to connect and attract supporters. Thus, this present article intends to evaluate the political party positioning through the cross-analysis of the govern program and the speech during the electoral televised debates. To do so, the speech sentence analysis method was used in order to fit such sentences into the categories designed by the “Manifesto Research on Political Representation” (MARPOR). After measuring the consentaneity between party documents and the speech during the electoral debates, such as the parties’ strategies to communicate them to the electors, this article contributes to the campaign strategy literature and points out that PT and PSDB are very much alike, in despite of what they allege. |
publishDate |
2019 |
dc.date.accessioned.fl_str_mv |
2019-08-20T14:32:50Z |
dc.date.available.fl_str_mv |
2019-08-20T14:32:50Z |
dc.date.issued.fl_str_mv |
2019-03-26 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
VIZONÁ, Amanda. Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo. 2019. Tese (Doutorado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2019. Disponível em: https://repositorio.ufscar.br/handle/ufscar/11750. |
dc.identifier.uri.fl_str_mv |
https://repositorio.ufscar.br/handle/ufscar/11750 |
identifier_str_mv |
VIZONÁ, Amanda. Discursos eleitorais de PT e PSDB nos programas de governo e debates televisivos: ideologia, estratégias e pragmatismo. 2019. Tese (Doutorado em Ciência Política) – Universidade Federal de São Carlos, São Carlos, 2019. Disponível em: https://repositorio.ufscar.br/handle/ufscar/11750. |
url |
https://repositorio.ufscar.br/handle/ufscar/11750 |
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por |
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por |
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600 |
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info:eu-repo/semantics/openAccess |
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openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de São Carlos Câmpus São Carlos |
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Programa de Pós-Graduação em Ciência Política - PPGPol |
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UFSCar |
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Universidade Federal de São Carlos Câmpus São Carlos |
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