Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)

Detalhes bibliográficos
Autor(a) principal: Machado, Ariane Cristina
Data de Publicação: 2022
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Repositório Institucional da UFSCAR
Texto Completo: https://repositorio.ufscar.br/handle/ufscar/19198
Resumo: This research aims analyze how the Mainstream Media uses certain marks of meaning, and relates them to different cultural substrates. Thus, it is part of an already traditional debate in the field of Political Communication, which since the 90s has investigated the relationship between Political Journalism and its role in the construction of representations about politics and politicians. In this sense, we seek to answer the following question: how did Veja Magazine frame Lula as a monster on its covers between 2002 and 2020? Based on the notion of framing operationalized by Content Analysis, we seek to relate the dimensions of monstrosity and anti-PTism, based on the greatest PT political leadership today. For this, we built an analysis corpus that contains magazine covers from 2002 to 2020, that is, between the first presidential election and Lula's release from prison, years in which the PT member was in greater media prominence since the beginning of his political career. The results showed different types of monsters built around the figure of the former president, reinforcing the historical liberal-conservative alignment of the Brazilian press.
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spelling Machado, Ariane CristinaOliveira, Lucyhttp://lattes.cnpq.br/4691243814521369http://lattes.cnpq.br/8583560682825727http://orcid.org/0000-0002-2556-87302024-02-05T19:15:50Z2024-02-05T19:15:50Z2022-09-19MACHADO, Ariane Cristina. Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020). 2022. Trabalho de Conclusão de Curso (Graduação em Ciências Sociais) – Universidade Federal de São Carlos, São Carlos, 2022. Disponível em: https://repositorio.ufscar.br/handle/ufscar/19198.https://repositorio.ufscar.br/handle/ufscar/19198This research aims analyze how the Mainstream Media uses certain marks of meaning, and relates them to different cultural substrates. Thus, it is part of an already traditional debate in the field of Political Communication, which since the 90s has investigated the relationship between Political Journalism and its role in the construction of representations about politics and politicians. In this sense, we seek to answer the following question: how did Veja Magazine frame Lula as a monster on its covers between 2002 and 2020? Based on the notion of framing operationalized by Content Analysis, we seek to relate the dimensions of monstrosity and anti-PTism, based on the greatest PT political leadership today. For this, we built an analysis corpus that contains magazine covers from 2002 to 2020, that is, between the first presidential election and Lula's release from prison, years in which the PT member was in greater media prominence since the beginning of his political career. The results showed different types of monsters built around the figure of the former president, reinforcing the historical liberal-conservative alignment of the Brazilian press.Esta pesquisa se reúne aos trabalhos que têm, por inquietação, analisar como a Grande Mídia se utiliza de determinadas marcas de sentido, e as relaciona com diferentes substratos culturais. Assim, se insere num debate já tradicional no campo da Comunicação Política, que desde a década de 90 investiga a relação entre Jornalismo Político e seu papel na construção de representações sobre política e políticos. Neste sentido buscamos responder à seguinte pergunta: de que forma a Revista Veja enquadrou Lula como monstro em suas capas entre os anos de 2002 e 2020? A partir da noção de enquadramento (framing) operacionalizada pela Análise de Conteúdo, busca-se relacionar as dimensões de monstruosidade e antipetismo, a partir da maior liderança política petista na atualidade. Para isto, construímos um corpus de análise que contém capas da revista dos anos de 2002 até 2020, ou seja, entre a primeira eleição presidencial e a libertação de Lula da prisão, anos em que o petista esteve em maior destaque midiático desde o início de sua carreira política. Os resultados mostraram diferentes tipos de monstros construídos em torno da figura do ex-presidente reforçando o caráter de alinhamento liberal-conservador histórico da imprensa brasileira.Não recebi financiamentoporUniversidade Federal de São CarlosCâmpus São CarlosCiências Sociais - CSoUFSCarAttribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/info:eu-repo/semantics/openAccessLulaJornalismo políticoAntipetismoMAXQDARevista VejaMonstrosPolitical journalismAntipetismVeja MagazineMonstersCIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICOMonstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)Monsters, antipetism and Lula’s framing on the covers of veja magazine (2002-2020)info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesisreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARORIGINALMonografia_Ariane_Machado.pdfMonografia_Ariane_Machado.pdfapplication/pdf10821647https://repositorio.ufscar.br/bitstream/ufscar/19198/2/Monografia_Ariane_Machado.pdf81ce345c0d0982b5e5150e12de071105MD52CC-LICENSElicense_rdflicense_rdfapplication/rdf+xml; charset=utf-8804https://repositorio.ufscar.br/bitstream/ufscar/19198/3/license_rdf4774e414fb27824b0dfca5f33e4ff24fMD53TEXTMonografia_Ariane_Machado.pdf.txtMonografia_Ariane_Machado.pdf.txtExtracted texttext/plain106907https://repositorio.ufscar.br/bitstream/ufscar/19198/4/Monografia_Ariane_Machado.pdf.txt192c6600091edecd49635d429910e79aMD54ufscar/191982024-05-14 17:29:25.019oai:repositorio.ufscar.br:ufscar/19198Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222024-05-14T17:29:25Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false
dc.title.por.fl_str_mv Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
dc.title.alternative.eng.fl_str_mv Monsters, antipetism and Lula’s framing on the covers of veja magazine (2002-2020)
title Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
spellingShingle Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
Machado, Ariane Cristina
Lula
Jornalismo político
Antipetismo
MAXQDA
Revista Veja
Monstros
Political journalism
Antipetism
Veja Magazine
Monsters
CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO
title_short Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
title_full Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
title_fullStr Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
title_full_unstemmed Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
title_sort Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020)
author Machado, Ariane Cristina
author_facet Machado, Ariane Cristina
author_role author
dc.contributor.authorlattes.por.fl_str_mv http://lattes.cnpq.br/8583560682825727
dc.contributor.advisor1orcid.por.fl_str_mv http://orcid.org/0000-0002-2556-8730
dc.contributor.author.fl_str_mv Machado, Ariane Cristina
dc.contributor.advisor1.fl_str_mv Oliveira, Lucy
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/4691243814521369
contributor_str_mv Oliveira, Lucy
dc.subject.por.fl_str_mv Lula
Jornalismo político
Antipetismo
MAXQDA
Revista Veja
Monstros
topic Lula
Jornalismo político
Antipetismo
MAXQDA
Revista Veja
Monstros
Political journalism
Antipetism
Veja Magazine
Monsters
CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO
dc.subject.eng.fl_str_mv Political journalism
Antipetism
Veja Magazine
Monsters
dc.subject.cnpq.fl_str_mv CIENCIAS HUMANAS::CIENCIA POLITICA::COMPORTAMENTO POLITICO
description This research aims analyze how the Mainstream Media uses certain marks of meaning, and relates them to different cultural substrates. Thus, it is part of an already traditional debate in the field of Political Communication, which since the 90s has investigated the relationship between Political Journalism and its role in the construction of representations about politics and politicians. In this sense, we seek to answer the following question: how did Veja Magazine frame Lula as a monster on its covers between 2002 and 2020? Based on the notion of framing operationalized by Content Analysis, we seek to relate the dimensions of monstrosity and anti-PTism, based on the greatest PT political leadership today. For this, we built an analysis corpus that contains magazine covers from 2002 to 2020, that is, between the first presidential election and Lula's release from prison, years in which the PT member was in greater media prominence since the beginning of his political career. The results showed different types of monsters built around the figure of the former president, reinforcing the historical liberal-conservative alignment of the Brazilian press.
publishDate 2022
dc.date.issued.fl_str_mv 2022-09-19
dc.date.accessioned.fl_str_mv 2024-02-05T19:15:50Z
dc.date.available.fl_str_mv 2024-02-05T19:15:50Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
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dc.identifier.citation.fl_str_mv MACHADO, Ariane Cristina. Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020). 2022. Trabalho de Conclusão de Curso (Graduação em Ciências Sociais) – Universidade Federal de São Carlos, São Carlos, 2022. Disponível em: https://repositorio.ufscar.br/handle/ufscar/19198.
dc.identifier.uri.fl_str_mv https://repositorio.ufscar.br/handle/ufscar/19198
identifier_str_mv MACHADO, Ariane Cristina. Monstros, antipetismo e o enquadramento de Lula nas capas da revista veja (2002-2020). 2022. Trabalho de Conclusão de Curso (Graduação em Ciências Sociais) – Universidade Federal de São Carlos, São Carlos, 2022. Disponível em: https://repositorio.ufscar.br/handle/ufscar/19198.
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dc.rights.driver.fl_str_mv Attribution-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nd/3.0/br/
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rights_invalid_str_mv Attribution-NoDerivs 3.0 Brazil
http://creativecommons.org/licenses/by-nd/3.0/br/
eu_rights_str_mv openAccess
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Câmpus São Carlos
Ciências Sociais - CSo
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publisher.none.fl_str_mv Universidade Federal de São Carlos
Câmpus São Carlos
Ciências Sociais - CSo
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