“Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira

Detalhes bibliográficos
Autor(a) principal: Jaber, Fernanda Affonso de André
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFSCAR
Texto Completo: https://repositorio.ufscar.br/handle/ufscar/9240
Resumo: The object of study of this dissertation is the film trailer in the context of Brazilian cinematic experience. From a historical perspective, this research clarifies how the relationship between the Brazilian trailer and the U.S. benchmark developed over time, and what were the influences of the imported object, both on the trajectory of the domestic trailer in the market and on its mode of discourse. The main concern was to understand where the trailers fit in the history of Brazilian cinema, a market dominated by U.S. productions. The research methodology used information contained in the archives of periodicals to articulate the context of the trailer in Brazil, focusing on the period in which imported trailers emerged and underwent mass-scale insertions in Brazil. Next, using the film material, case studies were prepared on the Brazilian trailers of the 1940s and the 1950s to identify rhetorical and aesthetic patterns in Brazilian advertisement production. This research hopes to contribute to a better understanding of the circulation (or the problems within the circulation) of Brazilian commercial productions of this period.
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spelling Jaber, Fernanda Affonso de AndréAraújo, Luciana Sá Leitão Corrêa dehttp://lattes.cnpq.br/9890886509956837http://lattes.cnpq.br/25884509574974272c77dffe-7836-4c93-a1d7-f1982870a1a52017-12-20T16:06:51Z2017-12-20T16:06:51Z2017-03-13JABER, Fernanda Affonso de André. “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira. 2017. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2017. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9240.https://repositorio.ufscar.br/handle/ufscar/9240The object of study of this dissertation is the film trailer in the context of Brazilian cinematic experience. From a historical perspective, this research clarifies how the relationship between the Brazilian trailer and the U.S. benchmark developed over time, and what were the influences of the imported object, both on the trajectory of the domestic trailer in the market and on its mode of discourse. The main concern was to understand where the trailers fit in the history of Brazilian cinema, a market dominated by U.S. productions. The research methodology used information contained in the archives of periodicals to articulate the context of the trailer in Brazil, focusing on the period in which imported trailers emerged and underwent mass-scale insertions in Brazil. Next, using the film material, case studies were prepared on the Brazilian trailers of the 1940s and the 1950s to identify rhetorical and aesthetic patterns in Brazilian advertisement production. This research hopes to contribute to a better understanding of the circulation (or the problems within the circulation) of Brazilian commercial productions of this period.Esta dissertação tem como objeto de estudo o trailer de cinema, buscando pensar o contexto da experiência cinematográfica brasileira. Dentro de uma perspectiva histórica, a pesquisa articula como se deu a relação entre o trailer brasileiro e o importado ao longo do tempo, e quais as influências do objeto importado tanto no percurso do trailer brasileiro no mercado, quanto em seu modo de discurso. A preocupação central foi entender de que maneira os trailers se inserem na história do cinema brasileiro, um mercado ocupado pelo produto norte-americano. A metodologia de pesquisa utilizou informação contida em acervos de periódicos para articular um contexto em torno do objeto trailer no Brasil, com foco no período em que os trailers importados surgem e se inserem de forma maciça no país. Em seguida, através do material filmográfico, foram feitos estudos de caso da produção dos anos 1940 e 1950 a fim de identificar padrões retóricos e estéticos nos trailers brasileiros. Desta forma, espera-se contribuir para uma melhor compreensão da circulação (ou dos problemas na circulação) da produção comercial brasileira do período.Não recebi financiamentoporUniversidade Federal de São CarlosCâmpus São CarlosPrograma de Pós-Graduação em Imagem e Som - PPGISUFSCarTrailer de cinemaCinema brasileiroPublicidade cinematográficaPublicidade de HollywoodMovie trailersBrazilian filmFilm advertisementHollywood advertisementLINGUISTICA, LETRAS E ARTES::ARTES“Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileirainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisOnline60092337124-7ef0-4ac8-b105-6c0ddd201156info:eu-repo/semantics/openAccessreponame:Repositório Institucional da UFSCARinstname:Universidade Federal de São Carlos (UFSCAR)instacron:UFSCARLICENSElicense.txtlicense.txttext/plain; charset=utf-81957https://repositorio.ufscar.br/bitstream/ufscar/9240/2/license.txtae0398b6f8b235e40ad82cba6c50031dMD52ORIGINALDissFAAJ.pdfDissFAAJ.pdfapplication/pdf6287838https://repositorio.ufscar.br/bitstream/ufscar/9240/3/DissFAAJ.pdf751c854a25135ea9779e1ea12099672aMD53THUMBNAILDissFAAJ.pdf.jpgDissFAAJ.pdf.jpgIM Thumbnailimage/jpeg5670https://repositorio.ufscar.br/bitstream/ufscar/9240/4/DissFAAJ.pdf.jpgca7edfa966b66053ac5261508396a667MD54ufscar/92402023-09-18 18:31:49.75oai:repositorio.ufscar.br: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Repositório InstitucionalPUBhttps://repositorio.ufscar.br/oai/requestopendoar:43222023-09-18T18:31:49Repositório Institucional da UFSCAR - Universidade Federal de São Carlos (UFSCAR)false
dc.title.por.fl_str_mv “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
title “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
spellingShingle “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
Jaber, Fernanda Affonso de André
Trailer de cinema
Cinema brasileiro
Publicidade cinematográfica
Publicidade de Hollywood
Movie trailers
Brazilian film
Film advertisement
Hollywood advertisement
LINGUISTICA, LETRAS E ARTES::ARTES
title_short “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
title_full “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
title_fullStr “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
title_full_unstemmed “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
title_sort “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira
author Jaber, Fernanda Affonso de André
author_facet Jaber, Fernanda Affonso de André
author_role author
dc.contributor.authorlattes.por.fl_str_mv http://lattes.cnpq.br/2588450957497427
dc.contributor.author.fl_str_mv Jaber, Fernanda Affonso de André
dc.contributor.advisor1.fl_str_mv Araújo, Luciana Sá Leitão Corrêa de
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/9890886509956837
dc.contributor.authorID.fl_str_mv 2c77dffe-7836-4c93-a1d7-f1982870a1a5
contributor_str_mv Araújo, Luciana Sá Leitão Corrêa de
dc.subject.por.fl_str_mv Trailer de cinema
Cinema brasileiro
Publicidade cinematográfica
Publicidade de Hollywood
topic Trailer de cinema
Cinema brasileiro
Publicidade cinematográfica
Publicidade de Hollywood
Movie trailers
Brazilian film
Film advertisement
Hollywood advertisement
LINGUISTICA, LETRAS E ARTES::ARTES
dc.subject.eng.fl_str_mv Movie trailers
Brazilian film
Film advertisement
Hollywood advertisement
dc.subject.cnpq.fl_str_mv LINGUISTICA, LETRAS E ARTES::ARTES
description The object of study of this dissertation is the film trailer in the context of Brazilian cinematic experience. From a historical perspective, this research clarifies how the relationship between the Brazilian trailer and the U.S. benchmark developed over time, and what were the influences of the imported object, both on the trajectory of the domestic trailer in the market and on its mode of discourse. The main concern was to understand where the trailers fit in the history of Brazilian cinema, a market dominated by U.S. productions. The research methodology used information contained in the archives of periodicals to articulate the context of the trailer in Brazil, focusing on the period in which imported trailers emerged and underwent mass-scale insertions in Brazil. Next, using the film material, case studies were prepared on the Brazilian trailers of the 1940s and the 1950s to identify rhetorical and aesthetic patterns in Brazilian advertisement production. This research hopes to contribute to a better understanding of the circulation (or the problems within the circulation) of Brazilian commercial productions of this period.
publishDate 2017
dc.date.accessioned.fl_str_mv 2017-12-20T16:06:51Z
dc.date.available.fl_str_mv 2017-12-20T16:06:51Z
dc.date.issued.fl_str_mv 2017-03-13
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.citation.fl_str_mv JABER, Fernanda Affonso de André. “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira. 2017. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2017. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9240.
dc.identifier.uri.fl_str_mv https://repositorio.ufscar.br/handle/ufscar/9240
identifier_str_mv JABER, Fernanda Affonso de André. “Em breve nos cinemas”: assimilação e articulação do formato trailer pela experiência cinematográfica brasileira. 2017. Dissertação (Mestrado em Imagem e Som) – Universidade Federal de São Carlos, São Carlos, 2017. Disponível em: https://repositorio.ufscar.br/handle/ufscar/9240.
url https://repositorio.ufscar.br/handle/ufscar/9240
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Câmpus São Carlos
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Câmpus São Carlos
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