Conexão SUS a Youtube channel for health education and as tool for the strengthening of the Brazilian Unified National Health System (SUS)

• Autor(a) principal: Aragao, Maria Gerusa Brito
• Data de Publicação: 2021
• Outros Autores: Farias, Mariana Ramalho de
• Tipo de documento: preprint
• Idioma: por
• Título da fonte: SciELO Preprints
• Texto Completo: https://preprints.scielo.org/index.php/scielo/preprint/view/2491
• topic: Social media; Health education; Health comunication; SUS; Social Media; Health Communication; Health Education

This manuscript is an analyses of  the statistics of the reach, engagement and audience of the Youtube Channel Conexão SUS performed with data provided by the Youtube Studio. Data of audience and  engagement of the channel  from 2016 to 2021 were studied, evaluating the annual pattern of: number of subscribers, views, impressions, shares, “liked” tags, “did not like” tags and  time watched in hours.  The time series of number of views per day and seasonality of the audience were studied through the heat map of the monthly average of the channel's views. The behavior of channel users was evaluated based on the contents covered by the videos, which were categorized into: primary health care, legislation, health system management and health survaillance. The channel accumulates 19,625 subscribers, 984,347 views, 36,796 hours watched and 4,259,577 impressions. The channel's audience includes the participation of 73.3% of women aged between 25 and 34 years old  who access the channel through their mobile device. There is a pattern of increase followed by a decrease in views that repeats every 180 days.The rise in views is related to the academic year in the first and second semesters of the year. The decrease in views is associated with the months of vacation or school breaks. Primary care is the content with highest engagement and audience of the channel.  The video about the community health agent is the most watched video of this playlist and of the channel (over 7,000 hours watched). The  Conexão SUS channel proved to be a driving tool for communication about the SUS in social networks, which can be used as an instrument for educational training and strengthening of the Brazilian public health system (SUS).