A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET

Detalhes bibliográficos
Autor(a) principal: Hersen,Amarildo
Data de Publicação: 2018
Outros Autores: Silva,João Carlos Garzel Leodoro da, Timofeiczyk Junior,Romano
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista Árvore (Online)
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0100-67622018000300207
Resumo: ABSTRACT The objective of this study was to highlight some limitations of the use of the Boston Consulting Group Matrix to propose strategies to maximize the performance of the sector in the international pulp market. The procedure adopted for the investigation was the portfolio analysis, for the different types of pulp exported by Brazil, using the Growth Share Matrix. The results indicate that the BCG Matrix is static and non-dynamic analysis and arbitrary questions to define the market growth rate can provide different interpretations, possibly contradictory.
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spelling A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKETForest industryStrategyManagementABSTRACT The objective of this study was to highlight some limitations of the use of the Boston Consulting Group Matrix to propose strategies to maximize the performance of the sector in the international pulp market. The procedure adopted for the investigation was the portfolio analysis, for the different types of pulp exported by Brazil, using the Growth Share Matrix. The results indicate that the BCG Matrix is static and non-dynamic analysis and arbitrary questions to define the market growth rate can provide different interpretations, possibly contradictory.Sociedade de Investigações Florestais2018-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0100-67622018000300207Revista Árvore v.42 n.3 2018reponame:Revista Árvore (Online)instname:Universidade Federal de Viçosa (UFV)instacron:SIF10.1590/1806-90882018000300008info:eu-repo/semantics/openAccessHersen,AmarildoSilva,João Carlos Garzel Leodoro daTimofeiczyk Junior,Romanoeng2018-11-14T00:00:00Zoai:scielo:S0100-67622018000300207Revistahttp://www.scielo.br/revistas/rarv/iaboutj.htmPUBhttps://old.scielo.br/oai/scielo-oai.php||r.arvore@ufv.br1806-90880100-6762opendoar:2018-11-14T00:00Revista Árvore (Online) - Universidade Federal de Viçosa (UFV)false
dc.title.none.fl_str_mv A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
title A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
spellingShingle A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
Hersen,Amarildo
Forest industry
Strategy
Management
title_short A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
title_full A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
title_fullStr A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
title_full_unstemmed A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
title_sort A CRITICAL APPROACH TO THE USE OF THE BCG MATRIX: PORTFOLIO ANALYSIS OF BRAZILIAN PULP MARKETED IN THE INTERNATIONAL MARKET
author Hersen,Amarildo
author_facet Hersen,Amarildo
Silva,João Carlos Garzel Leodoro da
Timofeiczyk Junior,Romano
author_role author
author2 Silva,João Carlos Garzel Leodoro da
Timofeiczyk Junior,Romano
author2_role author
author
dc.contributor.author.fl_str_mv Hersen,Amarildo
Silva,João Carlos Garzel Leodoro da
Timofeiczyk Junior,Romano
dc.subject.por.fl_str_mv Forest industry
Strategy
Management
topic Forest industry
Strategy
Management
description ABSTRACT The objective of this study was to highlight some limitations of the use of the Boston Consulting Group Matrix to propose strategies to maximize the performance of the sector in the international pulp market. The procedure adopted for the investigation was the portfolio analysis, for the different types of pulp exported by Brazil, using the Growth Share Matrix. The results indicate that the BCG Matrix is static and non-dynamic analysis and arbitrary questions to define the market growth rate can provide different interpretations, possibly contradictory.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0100-67622018000300207
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0100-67622018000300207
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/1806-90882018000300008
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Sociedade de Investigações Florestais
publisher.none.fl_str_mv Sociedade de Investigações Florestais
dc.source.none.fl_str_mv Revista Árvore v.42 n.3 2018
reponame:Revista Árvore (Online)
instname:Universidade Federal de Viçosa (UFV)
instacron:SIF
instname_str Universidade Federal de Viçosa (UFV)
instacron_str SIF
institution SIF
reponame_str Revista Árvore (Online)
collection Revista Árvore (Online)
repository.name.fl_str_mv Revista Árvore (Online) - Universidade Federal de Viçosa (UFV)
repository.mail.fl_str_mv ||r.arvore@ufv.br
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