ZigZag consumers and the converging online and offline retail channels

Detalhes bibliográficos
Autor(a) principal: Almeida, Sílvia Fagá de
Data de Publicação: 2021
Outros Autores: Leite, Anna Olimpia de Moura, Lima, Leonardo de Castro, Oliveira, Paulo
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional do STJ
Texto Completo: https://bdjur.stj.jus.br/jspui/handle/2011/167752
Resumo: Afirma que as empresas estão adotando uma estratégia omnichannel que conecta as diversas alternativas de compra durante a venda. Apresenta evidências que apioam essa afirmativa e reforçam a constatação de que essa mudança estrutural na demanda e na oferta do varejo intensifica a convergência dos canais online e offline.
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spelling Almeida, Sílvia Fagá deLeite, Anna Olimpia de MouraLima, Leonardo de CastroOliveira, Paulo2022-08-22T18:55:54Z2022-08-22T18:55:54Z2021Revista do IBRAC, São Paulo, v. 26, n. 2, p. 258-274, 2021.https://bdjur.stj.jus.br/jspui/handle/2011/167752Afirma que as empresas estão adotando uma estratégia omnichannel que conecta as diversas alternativas de compra durante a venda. Apresenta evidências que apioam essa afirmativa e reforçam a constatação de que essa mudança estrutural na demanda e na oferta do varejo intensifica a convergência dos canais online e offline.Submitted by lfisabel@stj.jus.br (lfisabel@stj.jus.br) on 2022-08-17T18:19:57Z No. of bitstreams: 2 zigzag_consumers_converging_almeida.pdf: 568217 bytes, checksum: 9d5de658aba19055b26c8d149d33cd01 (MD5) license.txt: 1239 bytes, checksum: c9b4c351324448672315a00808efb725 (MD5)Approved for entry into archive by betanial@stj.jus.br (betanial@stj.jus.br) on 2022-08-22T18:55:54Z (GMT) No. of bitstreams: 2 zigzag_consumers_converging_almeida.pdf: 568217 bytes, checksum: 9d5de658aba19055b26c8d149d33cd01 (MD5) license.txt: 1239 bytes, checksum: c9b4c351324448672315a00808efb725 (MD5)Made available in DSpace on 2022-08-22T18:55:54Z (GMT). No. of bitstreams: 2 zigzag_consumers_converging_almeida.pdf: 568217 bytes, checksum: 9d5de658aba19055b26c8d149d33cd01 (MD5) license.txt: 1239 bytes, checksum: c9b4c351324448672315a00808efb725 (MD5) Previous issue date: 2021IBRACZigZag consumers and the converging online and offline retail channelsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleengreponame:Repositório Institucional do STJinstname:Superior Tribunal de Justiça (STJ)instacron:STJinfo:eu-repo/semantics/openAccessORIGINALzigzag_consumers_converging_almeida.pdfzigzag_consumers_converging_almeida.pdfapplication/pdf568217http://10.15.0.85:8080/jspui/bitstream/2011/167752/1/zigzag_consumers_converging_almeida.pdf9d5de658aba19055b26c8d149d33cd01MD51LICENSElicense.txtlicense.txttext/plain1239http://10.15.0.85:8080/jspui/bitstream/2011/167752/2/license.txtc9b4c351324448672315a00808efb725MD52TEXTzigzag_consumers_converging_almeida.pdf.txtzigzag_consumers_converging_almeida.pdf.txttext/plain35250http://10.15.0.85:8080/jspui/bitstream/2011/167752/3/zigzag_consumers_converging_almeida.pdf.txte6d3ccb7ea3a1666dfb4c33d622827adMD532011/1677522022-08-23 00:34:15.324oai:localhost: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ório Institucionalhttps://bdjur.stj.jus.br/jspui/PUBhttps://bdjur.stj.jus.br/oai/requestbdjur@stj.jus.bropendoar:2022-08-23T03:34:15Repositório Institucional do STJ - Superior Tribunal de Justiça (STJ)false
dc.title.pt_BR.fl_str_mv ZigZag consumers and the converging online and offline retail channels
title ZigZag consumers and the converging online and offline retail channels
spellingShingle ZigZag consumers and the converging online and offline retail channels
Almeida, Sílvia Fagá de
title_short ZigZag consumers and the converging online and offline retail channels
title_full ZigZag consumers and the converging online and offline retail channels
title_fullStr ZigZag consumers and the converging online and offline retail channels
title_full_unstemmed ZigZag consumers and the converging online and offline retail channels
title_sort ZigZag consumers and the converging online and offline retail channels
author Almeida, Sílvia Fagá de
author_facet Almeida, Sílvia Fagá de
Leite, Anna Olimpia de Moura
Lima, Leonardo de Castro
Oliveira, Paulo
author_role author
author2 Leite, Anna Olimpia de Moura
Lima, Leonardo de Castro
Oliveira, Paulo
author2_role author
author
author
dc.contributor.author.fl_str_mv Almeida, Sílvia Fagá de
Leite, Anna Olimpia de Moura
Lima, Leonardo de Castro
Oliveira, Paulo
description Afirma que as empresas estão adotando uma estratégia omnichannel que conecta as diversas alternativas de compra durante a venda. Apresenta evidências que apioam essa afirmativa e reforçam a constatação de que essa mudança estrutural na demanda e na oferta do varejo intensifica a convergência dos canais online e offline.
publishDate 2021
dc.date.issued.fl_str_mv 2021
dc.date.accessioned.fl_str_mv 2022-08-22T18:55:54Z
dc.date.available.fl_str_mv 2022-08-22T18:55:54Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.citation.fl_str_mv Revista do IBRAC, São Paulo, v. 26, n. 2, p. 258-274, 2021.
dc.identifier.uri.fl_str_mv https://bdjur.stj.jus.br/jspui/handle/2011/167752
identifier_str_mv Revista do IBRAC, São Paulo, v. 26, n. 2, p. 258-274, 2021.
url https://bdjur.stj.jus.br/jspui/handle/2011/167752
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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