Repensando o planejamento em tempos de globalização e transformações sociais

Detalhes bibliográficos
Autor(a) principal: Guazina, Liziane
Data de Publicação: 2012
Outros Autores: Belisário, Kátia Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste
Texto Completo: https://portalrevistas.ucb.br/index.php/esf/article/view/3135
Resumo: This article aims to discuss why the concept of planning, usually adopted in the literature of Public Relations, should be critically reconsidered in the light of today’s social and cultural transformations. Globalization, telecommunication development, internet and social networking have changed social relationships and trade, while contributing to the increasing communication crisis. In this context, we should ask: what kind of communication planning can possibly be done in this time of structural transformations? Here we argued that planning should be thought not only from the point of view of traditional theories, but also from the approach of social sciences, particularly Sociology and Anthropology. One cannot forget that it must take into account the diversity of cultures and values ??present in a democracy as informal groups of workers, emergent social classes, civil and social rights movements such as women, homosexuals, ethnical and religious groups and others should be considered, especially in Brazil. In this sense we suggest that it is necessary to consider the other´s perspective when planning, especially when linking new technologies and creativity. Planning, in our view, means more than that.  It means making decisions while evaluating and acting upon those decisions, taking into account the perceptions, symbolic interactions and cultural differences that exist among the various groups and situations. It is in times of such social transformations and new technologies that the need to react to events as they unfold will increase to a level of complexity never seen before. Therefore, planning nowadays becomes a form of mobilizing the organization itself in its dialogue with the existing different social groups.  
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spelling Repensando o planejamento em tempos de globalização e transformações sociaisPlanejamento globalização crise de Comunicação transformações sociais This article aims to discuss why the concept of planning, usually adopted in the literature of Public Relations, should be critically reconsidered in the light of today’s social and cultural transformations. Globalization, telecommunication development, internet and social networking have changed social relationships and trade, while contributing to the increasing communication crisis. In this context, we should ask: what kind of communication planning can possibly be done in this time of structural transformations? Here we argued that planning should be thought not only from the point of view of traditional theories, but also from the approach of social sciences, particularly Sociology and Anthropology. One cannot forget that it must take into account the diversity of cultures and values ??present in a democracy as informal groups of workers, emergent social classes, civil and social rights movements such as women, homosexuals, ethnical and religious groups and others should be considered, especially in Brazil. In this sense we suggest that it is necessary to consider the other´s perspective when planning, especially when linking new technologies and creativity. Planning, in our view, means more than that.  It means making decisions while evaluating and acting upon those decisions, taking into account the perceptions, symbolic interactions and cultural differences that exist among the various groups and situations. It is in times of such social transformations and new technologies that the need to react to events as they unfold will increase to a level of complexity never seen before. Therefore, planning nowadays becomes a form of mobilizing the organization itself in its dialogue with the existing different social groups.   UnB, Universidade Católica de Brasília, Universidade Federal de Goiás e UFMS2012-11-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portalrevistas.ucb.br/index.php/esf/article/view/313510.31501/esf.v1i1.3135Esferas; No. 1 (2012): Comunicação Organizacionalesferas; n. 1 (2012): Comunicação Organizacional2446-61902316-712210.31501/esf.v0i1reponame:Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oesteinstname:Universidade Católica de Brasília (UCB)instacron:UCBporhttps://portalrevistas.ucb.br/index.php/esf/article/view/3135/2224Copyright (c) 2012 esferasinfo:eu-repo/semantics/openAccessGuazina, LizianeBelisário, Kátia Maria2022-08-04T20:14:13Zoai:ojs.portalrevistas.ucb.br:article/3135Revistahttps://portalrevistas.ucb.br/index.php/esf/oai||fredfeitoza@outlook.com|| flormd@gmail.com2446-61902316-7122opendoar:2022-08-04T20:14:13Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste - Universidade Católica de Brasília (UCB)false
dc.title.none.fl_str_mv Repensando o planejamento em tempos de globalização e transformações sociais
title Repensando o planejamento em tempos de globalização e transformações sociais
spellingShingle Repensando o planejamento em tempos de globalização e transformações sociais
Guazina, Liziane
Planejamento
globalização
crise de Comunicação
transformações sociais
title_short Repensando o planejamento em tempos de globalização e transformações sociais
title_full Repensando o planejamento em tempos de globalização e transformações sociais
title_fullStr Repensando o planejamento em tempos de globalização e transformações sociais
title_full_unstemmed Repensando o planejamento em tempos de globalização e transformações sociais
title_sort Repensando o planejamento em tempos de globalização e transformações sociais
author Guazina, Liziane
author_facet Guazina, Liziane
Belisário, Kátia Maria
author_role author
author2 Belisário, Kátia Maria
author2_role author
dc.contributor.author.fl_str_mv Guazina, Liziane
Belisário, Kátia Maria
dc.subject.por.fl_str_mv Planejamento
globalização
crise de Comunicação
transformações sociais
topic Planejamento
globalização
crise de Comunicação
transformações sociais
description This article aims to discuss why the concept of planning, usually adopted in the literature of Public Relations, should be critically reconsidered in the light of today’s social and cultural transformations. Globalization, telecommunication development, internet and social networking have changed social relationships and trade, while contributing to the increasing communication crisis. In this context, we should ask: what kind of communication planning can possibly be done in this time of structural transformations? Here we argued that planning should be thought not only from the point of view of traditional theories, but also from the approach of social sciences, particularly Sociology and Anthropology. One cannot forget that it must take into account the diversity of cultures and values ??present in a democracy as informal groups of workers, emergent social classes, civil and social rights movements such as women, homosexuals, ethnical and religious groups and others should be considered, especially in Brazil. In this sense we suggest that it is necessary to consider the other´s perspective when planning, especially when linking new technologies and creativity. Planning, in our view, means more than that.  It means making decisions while evaluating and acting upon those decisions, taking into account the perceptions, symbolic interactions and cultural differences that exist among the various groups and situations. It is in times of such social transformations and new technologies that the need to react to events as they unfold will increase to a level of complexity never seen before. Therefore, planning nowadays becomes a form of mobilizing the organization itself in its dialogue with the existing different social groups.  
publishDate 2012
dc.date.none.fl_str_mv 2012-11-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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format article
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dc.identifier.uri.fl_str_mv https://portalrevistas.ucb.br/index.php/esf/article/view/3135
10.31501/esf.v1i1.3135
url https://portalrevistas.ucb.br/index.php/esf/article/view/3135
identifier_str_mv 10.31501/esf.v1i1.3135
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portalrevistas.ucb.br/index.php/esf/article/view/3135/2224
dc.rights.driver.fl_str_mv Copyright (c) 2012 esferas
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2012 esferas
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UnB, Universidade Católica de Brasília, Universidade Federal de Goiás e UFMS
publisher.none.fl_str_mv UnB, Universidade Católica de Brasília, Universidade Federal de Goiás e UFMS
dc.source.none.fl_str_mv Esferas; No. 1 (2012): Comunicação Organizacional
esferas; n. 1 (2012): Comunicação Organizacional
2446-6190
2316-7122
10.31501/esf.v0i1
reponame:Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste
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instname_str Universidade Católica de Brasília (UCB)
instacron_str UCB
institution UCB
reponame_str Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste
collection Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste
repository.name.fl_str_mv Esferas - Revista Interprogramas de Pós-graduação em Comunicação do Centro-Oeste - Universidade Católica de Brasília (UCB)
repository.mail.fl_str_mv ||fredfeitoza@outlook.com|| flormd@gmail.com
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