Margem financeira no mercado de cart??es de cr??dito com o uso de modelos de economia comportamental

• Autor(a) principal: Fiusa, Daniel Luiz
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UCB
• Texto Completo: https://bdtd.ucb.br:8443/jspui/handle/tede/2234
• topic: Cart??o de cr??dito; Economia comportamental; Prefer??ncia do consumidor; Modelos de utilidade aleat??ria; Precifica????o; CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA

The present paper uses random utility models from Perloff and Salop to analyze consumer behavior in the credit card market in Brazil, where choices are influenced by specific shocks in consumer preferences, "noises", and from its decisions, to determine the financial margin and the equilibrium price with the competition between two credit cards. The first model proposes that competition occurs with shocks in preferences linked to the amount of benefits that the cards offer to customers. In the second, issuers dispute consumer preference through shocks to the quality of these benefits. In this sense, the cards with the highest score in the relationship program or the discount percentage offered in the next purchases are preferred. Finally, the third model explores the relation of the interest rate of the revolving credit to the annuity price. In case the customer comes to use this facility, it will evaluate as best card what to offer the lowest rate of interest in the revolving credit. The results show the positive correlation of the quantity and quality of the benefits offered with the demand for the card and, consequently, the financial margin established for its issuer. On the other hand, the consumer is less likely to buy the card with the higher interest rate.