TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG

Detalhes bibliográficos
Autor(a) principal: Farias, Fabricio Rocha
Data de Publicação: 2021
Outros Autores: Martins, Kenia Marise, Costa, Lucas Vieira, Vilela, Nágila Giovanna Silva
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Brasileira de Contabilidade e Gestão
Texto Completo: https://www.revistas.udesc.br/index.php/reavi/article/view/19360
Resumo: Credit cooperatives seek to adapt to new market needs in order to deliver solutions to their associates through the use of smartphone technologies, known as mobile banking. This study aims to investigate the contribution of incremental innovation to mobile banking services in a credit cooperative in the city of Guanhães-MG. Regarding the methodology, the research refers to an applied, qualitative and descriptive study. Data for the preparation of the article were collected through the cooperative's website and social medias and others made available by the cooperative's executive board. After surveying and interpreting the collected data, it should be noted that incremental innovation for mobile banking is a topic of great importance so that credit unions do not lose competitive advantage over competitors. Through this type of innovation, cooperatives can deliver more value and exceed the expectations of their associates, also contributing to the promotion of the regional economy. The incremental innovation implemented at the institution was of paramount importance for maintaining banking services and achieving positive results.
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spelling TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MGINOVAÇÕES TECNOLÓGICAS NAS COOPERATIVAS DE CRÉDITO: UMA INVESTIGAÇÃO DO ATENDIMENTO MOBILE EM UMA COOPERATIVA DE CRÉDITO DA CIDADE DE GUANHÃES-MGMobile BankingInovação IncrementalCooperativa de CréditoMobile BankingIncremental InnovationCredit CooperativeInnovación IncrementalLa Banca MóvilCooperativa de CréditoCredit cooperatives seek to adapt to new market needs in order to deliver solutions to their associates through the use of smartphone technologies, known as mobile banking. This study aims to investigate the contribution of incremental innovation to mobile banking services in a credit cooperative in the city of Guanhães-MG. Regarding the methodology, the research refers to an applied, qualitative and descriptive study. Data for the preparation of the article were collected through the cooperative's website and social medias and others made available by the cooperative's executive board. After surveying and interpreting the collected data, it should be noted that incremental innovation for mobile banking is a topic of great importance so that credit unions do not lose competitive advantage over competitors. Through this type of innovation, cooperatives can deliver more value and exceed the expectations of their associates, also contributing to the promotion of the regional economy. The incremental innovation implemented at the institution was of paramount importance for maintaining banking services and achieving positive results.As cooperativas de crédito buscam se adaptar às novas necessidades do mercado com o objetivo de entregar soluções aos seus cooperados por meio do uso de tecnologias em smartphones, conhecidas como mobile banking. Este estudo tem o objetivo de investigar a contribuição da inovação incremental para o atendimento bancário mobile em uma cooperativa de crédito na cidade de Guanhães-MG. Quanto à metodologia, trata-se de uma pesquisa aplicada, quantitativa e qualitativa e de cunho descritivo. A coleta de dados foi realizada por meio de documentos coletados no website e redes sociais da cooperativa e outros disponibilizados pela diretoria executiva da cooperativa. Após levantamento e análise dos dados coletados, destaca-se que a inovação incremental para o atendimento bancário mobile é um tema de grande importância para que as cooperativas de crédito não percam vantagem competitiva perante os concorrentes. Por meio desse tipo de inovação, as cooperativas podem entregar mais valor e superar as expectativas dos seus associados, contribuindo também na fomentação da economia regional. A inovação incremental implantada na instituição foi de suma importância para a manutenção dos serviços bancários e alcance dos resultados positivos.Universidade do Estado de Santa Catarina — UDESC2021-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/reavi/article/view/1936010.5965/2316419010152021101Revista Brasileira de Contabilidade e Gestão; v. 10 n. 18 (2021); 102-124Revista Brasileira de Contabilidade e Gestão; Vol. 10 No. 18 (2021); 102-124Revista Brasileira de Contabilidade e Gestão; Vol. 10 Núm. 18 (2021); 102-1242764-7471reponame:Revista Brasileira de Contabilidade e Gestãoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/reavi/article/view/19360/13285Copyright (c) 2021 Fabricio Rocha Farias , Kenia Marise Martins, Lucas Vieira Costa, Nágila Vilelahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFarias, Fabricio RochaMartins, Kenia MariseCosta, Lucas VieiraVilela, Nágila Giovanna Silva2022-12-02T16:03:06Zoai:ojs.revistas.udesc.br:article/19360Revistahttps://www.revistas.udesc.br/index.php/reavi/indexPUBhttps://www.revistas.udesc.br/index.php/reavi/oairbceg.ceavi@udesc.br || paulo.barth@udesc.br2764-74712764-7471opendoar:2022-12-02T16:03:06Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
INOVAÇÕES TECNOLÓGICAS NAS COOPERATIVAS DE CRÉDITO: UMA INVESTIGAÇÃO DO ATENDIMENTO MOBILE EM UMA COOPERATIVA DE CRÉDITO DA CIDADE DE GUANHÃES-MG
title TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
spellingShingle TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
Farias, Fabricio Rocha
Mobile Banking
Inovação Incremental
Cooperativa de Crédito
Mobile Banking
Incremental Innovation
Credit Cooperative
Innovación Incremental
La Banca Móvil
Cooperativa de Crédito
title_short TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
title_full TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
title_fullStr TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
title_full_unstemmed TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
title_sort TECHNOLOGICAL INNOVATIONS IN CREDIT COOPERATIVES: AN INVESTIGATION OF MOBILE SERVICE IN A CREDIT COOPERATIVE IN THE CITY OF GUANHÃES-MG
author Farias, Fabricio Rocha
author_facet Farias, Fabricio Rocha
Martins, Kenia Marise
Costa, Lucas Vieira
Vilela, Nágila Giovanna Silva
author_role author
author2 Martins, Kenia Marise
Costa, Lucas Vieira
Vilela, Nágila Giovanna Silva
author2_role author
author
author
dc.contributor.author.fl_str_mv Farias, Fabricio Rocha
Martins, Kenia Marise
Costa, Lucas Vieira
Vilela, Nágila Giovanna Silva
dc.subject.por.fl_str_mv Mobile Banking
Inovação Incremental
Cooperativa de Crédito
Mobile Banking
Incremental Innovation
Credit Cooperative
Innovación Incremental
La Banca Móvil
Cooperativa de Crédito
topic Mobile Banking
Inovação Incremental
Cooperativa de Crédito
Mobile Banking
Incremental Innovation
Credit Cooperative
Innovación Incremental
La Banca Móvil
Cooperativa de Crédito
description Credit cooperatives seek to adapt to new market needs in order to deliver solutions to their associates through the use of smartphone technologies, known as mobile banking. This study aims to investigate the contribution of incremental innovation to mobile banking services in a credit cooperative in the city of Guanhães-MG. Regarding the methodology, the research refers to an applied, qualitative and descriptive study. Data for the preparation of the article were collected through the cooperative's website and social medias and others made available by the cooperative's executive board. After surveying and interpreting the collected data, it should be noted that incremental innovation for mobile banking is a topic of great importance so that credit unions do not lose competitive advantage over competitors. Through this type of innovation, cooperatives can deliver more value and exceed the expectations of their associates, also contributing to the promotion of the regional economy. The incremental innovation implemented at the institution was of paramount importance for maintaining banking services and achieving positive results.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/19360
10.5965/2316419010152021101
url https://www.revistas.udesc.br/index.php/reavi/article/view/19360
identifier_str_mv 10.5965/2316419010152021101
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/reavi/article/view/19360/13285
dc.rights.driver.fl_str_mv Copyright (c) 2021 Fabricio Rocha Farias , Kenia Marise Martins, Lucas Vieira Costa, Nágila Vilela
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Fabricio Rocha Farias , Kenia Marise Martins, Lucas Vieira Costa, Nágila Vilela
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina — UDESC
dc.source.none.fl_str_mv Revista Brasileira de Contabilidade e Gestão; v. 10 n. 18 (2021); 102-124
Revista Brasileira de Contabilidade e Gestão; Vol. 10 No. 18 (2021); 102-124
Revista Brasileira de Contabilidade e Gestão; Vol. 10 Núm. 18 (2021); 102-124
2764-7471
reponame:Revista Brasileira de Contabilidade e Gestão
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista Brasileira de Contabilidade e Gestão
collection Revista Brasileira de Contabilidade e Gestão
repository.name.fl_str_mv Revista Brasileira de Contabilidade e Gestão - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv rbceg.ceavi@udesc.br || paulo.barth@udesc.br
_version_ 1797048022471802880

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