Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista de Ensino em Artes, Moda e Design |
Texto Completo: | https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20131 |
Resumo: | The sustainability myth, along with greenwashing, are alienation tools used by the market in order to divert attention from the problems caused by the capitalist mode of production. The approach of the theme in this article reveals the contradictions inherent to the current socioeconomic form, especially in reference of the fashion spectrum, through the articulation of the concepts of commodity fetishism, alienation, use value and metabolic rift. As objective, is sought the intersection of discourses around sustainability in fashion through a socio-political approach in bibliographic review of theoretical specialists that help to demystify the capitalist mode of production. As result of the research, it is possible to demonstrate the insufficiency and contradictions of the narratives carried out by the fashion market, and the capitalist system in general, also identifying greenwashing practices in addition to the use of the sustainability myth as an instrument for validating predatory practices of capitalism as well in reference of the environment as the society. |
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Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishismGreenwashing y el mito de la sostenabilidad em la moda: alienación y el fetichismo de la mercanciaGreenwashing e o mito da sustentabilidade na moda: alienação e fetichismo da mercadoriagreenwashingsustainability mythcommodity fetishismfetichismo de la mercanciagreenwashingmito de la sostenibilidadGreenwashingMito da sustentabilidadefetichismo da mercadoriaThe sustainability myth, along with greenwashing, are alienation tools used by the market in order to divert attention from the problems caused by the capitalist mode of production. The approach of the theme in this article reveals the contradictions inherent to the current socioeconomic form, especially in reference of the fashion spectrum, through the articulation of the concepts of commodity fetishism, alienation, use value and metabolic rift. As objective, is sought the intersection of discourses around sustainability in fashion through a socio-political approach in bibliographic review of theoretical specialists that help to demystify the capitalist mode of production. As result of the research, it is possible to demonstrate the insufficiency and contradictions of the narratives carried out by the fashion market, and the capitalist system in general, also identifying greenwashing practices in addition to the use of the sustainability myth as an instrument for validating predatory practices of capitalism as well in reference of the environment as the society.El mito de la sostenibilidad, junto con el greenwashing, son herramientas de alienación utilizadas por el mercado para desviar la atención de los problemas provocados por el modo de producción capitalista. El abordaje del tema en este artículo revela las contradicciones inherentes a la forma socioeconómica actual, especialmente en em referencia al espectro de la moda, a través de la articulación de los conceptos de fetichismo de la mercancía, alienación, valor de uso y fractura metabólica. Como objetivo, se busca la intersección de los discursos en torno de la sostenibilidad en la moda a través de un enfoque sociopolítico em revisión bibliográfica de especialistas teóricos que ayuden a desmitificar el modo de producción capitalista. Como resultado de la investigación, es posible demostrar la insuficiência y contradicciones de las narrativas hechas por el mercado de la moda, y el sistema capitalista en general, identificando también prácticas de greenwashing además del uso del mito de la sustentabilidad como instrumento de validación de las prácticas depredadoras del capitalismo, tanto en lo que respecta al medio ambiente como a la sociedad.O mito da sustentabilidade, juntamente com o greenwashing, são ferramentas de alienação utilizadas pelo mercado com o intuito de desviar a atenção dos problemas ambientais provocados pelo modo de produção capitalista. A abordagem do tema no presente artigo revela as contradições inerentes à forma socioeconômica vigente, especialmente no que tange ao espectro da moda, através da articulação dos conceitos de fetichismo da mercadoria, alienação, valor de uso e ruptura metabólica. Como objetivo, busca-se a intersecção dos discursos em torno da sustentabilidade na moda através de uma abordagem sociopolítica por meio de revisão bibliográfica de especialistas que auxiliem na desmistificação do modo de produção capitalista. Busca-se, portanto, demonstrar a insuficiência e as contradições das narrativas efetuadas pelo mercado da moda, e o sistema capitalista em geral, identificando também práticas de greenwashing, além da utilização do mito da sustentabilidade como instrumento de validação de práticas predatórias do sistema, tanto no que tange ao meio ambiente quanto à sociedade.Universidade do Estado de Santa Catarina2022-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2013110.5965/25944630612022e0131Revista de Ensino em Artes, Moda e Design; v. 6 n. 1 (2022): Dossiê 10: Educação, sabedoria popular e economia circular; 1-172594-463010.5965/259446306120220001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/20131/13971Copyright (c) 2022 Luciana Paula Benetti, M. Sílvia Barros de Heldhttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessBenetti, Luciana PaulaHeld, Maria Sílvia Barros de2024-02-29T12:39:52Zoai::article/20131Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2024-02-29T12:39:52Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false |
dc.title.none.fl_str_mv |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism Greenwashing y el mito de la sostenabilidad em la moda: alienación y el fetichismo de la mercancia Greenwashing e o mito da sustentabilidade na moda: alienação e fetichismo da mercadoria |
title |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
spellingShingle |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism Benetti, Luciana Paula greenwashing sustainability myth commodity fetishism fetichismo de la mercancia greenwashing mito de la sostenibilidad Greenwashing Mito da sustentabilidade fetichismo da mercadoria |
title_short |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
title_full |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
title_fullStr |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
title_full_unstemmed |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
title_sort |
Greenwashing and the mith of sustainability in fashion: alienation and commodity fetishism |
author |
Benetti, Luciana Paula |
author_facet |
Benetti, Luciana Paula Held, Maria Sílvia Barros de |
author_role |
author |
author2 |
Held, Maria Sílvia Barros de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Benetti, Luciana Paula Held, Maria Sílvia Barros de |
dc.subject.por.fl_str_mv |
greenwashing sustainability myth commodity fetishism fetichismo de la mercancia greenwashing mito de la sostenibilidad Greenwashing Mito da sustentabilidade fetichismo da mercadoria |
topic |
greenwashing sustainability myth commodity fetishism fetichismo de la mercancia greenwashing mito de la sostenibilidad Greenwashing Mito da sustentabilidade fetichismo da mercadoria |
description |
The sustainability myth, along with greenwashing, are alienation tools used by the market in order to divert attention from the problems caused by the capitalist mode of production. The approach of the theme in this article reveals the contradictions inherent to the current socioeconomic form, especially in reference of the fashion spectrum, through the articulation of the concepts of commodity fetishism, alienation, use value and metabolic rift. As objective, is sought the intersection of discourses around sustainability in fashion through a socio-political approach in bibliographic review of theoretical specialists that help to demystify the capitalist mode of production. As result of the research, it is possible to demonstrate the insufficiency and contradictions of the narratives carried out by the fashion market, and the capitalist system in general, also identifying greenwashing practices in addition to the use of the sustainability myth as an instrument for validating predatory practices of capitalism as well in reference of the environment as the society. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-01-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20131 10.5965/25944630612022e0131 |
url |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20131 |
identifier_str_mv |
10.5965/25944630612022e0131 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20131/13971 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Luciana Paula Benetti, M. Sílvia Barros de Held https://creativecommons.org/licenses/by/4.0/deed.pt info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Luciana Paula Benetti, M. Sílvia Barros de Held https://creativecommons.org/licenses/by/4.0/deed.pt |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Estado de Santa Catarina |
dc.source.none.fl_str_mv |
Revista de Ensino em Artes, Moda e Design; v. 6 n. 1 (2022): Dossiê 10: Educação, sabedoria popular e economia circular; 1-17 2594-4630 10.5965/259446306120220001 reponame:Revista de Ensino em Artes, Moda e Design instname:Universidade do Estado de Santa Catarina (UDESC) instacron:UDESC |
instname_str |
Universidade do Estado de Santa Catarina (UDESC) |
instacron_str |
UDESC |
institution |
UDESC |
reponame_str |
Revista de Ensino em Artes, Moda e Design |
collection |
Revista de Ensino em Artes, Moda e Design |
repository.name.fl_str_mv |
Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC) |
repository.mail.fl_str_mv |
reamd.ceart@udesc.br || portal.periodicos@udesc.br |
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1797049142263939072 |