Discourses about no gender fashion in Vogue Brazil

Detalhes bibliográficos
Autor(a) principal: Rufino, Carina
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20144
Resumo: The article seeks to investigate, by means of the French line discourse analysis method, how the discursive approach about no gender fashion is made in the magazine Vogue Brasil, considering, for this purpose, the editions aired in the period from January to June 2020, in which there are five approaches to the subject, divided into three subjects and two editorials. It is worth noting that Vogue Brasil is today the only print title specialized in fashion in Brazil to circulate monthly. Stands out in the production of articles, columns and editorials on the national and international fashion scene and is associated with hegemonic and dominant discursive structures of fashion, following the speeches themselves headed by major brands, among them, that of the no gender fashion, that has been attracting the attention of creators since 2015. In spite of the coverage of the event being present in the pages of Vogue Brasil we see, thus, that the publication does not depart from a pattern of fashion coverage that accompanies it since its origin in Brazil and that may be related to the maintenance of a status quo that legitimizes power relations still dominant in the relationship between gender and clothing in the fashion scene national.
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spelling Discourses about no gender fashion in Vogue BrazilDiscursividades sobre moda agénero en Vogue BrasilDiscursividades sobre moda agênero em Vogue Brasil no ano de 2020Análise de discursoVogue BrasilModa Agênero No gender fashionVogue BrazilDiscourse analysis Análisis de discursoVogue BrasilModa agéneroThe article seeks to investigate, by means of the French line discourse analysis method, how the discursive approach about no gender fashion is made in the magazine Vogue Brasil, considering, for this purpose, the editions aired in the period from January to June 2020, in which there are five approaches to the subject, divided into three subjects and two editorials. It is worth noting that Vogue Brasil is today the only print title specialized in fashion in Brazil to circulate monthly. Stands out in the production of articles, columns and editorials on the national and international fashion scene and is associated with hegemonic and dominant discursive structures of fashion, following the speeches themselves headed by major brands, among them, that of the no gender fashion, that has been attracting the attention of creators since 2015. In spite of the coverage of the event being present in the pages of Vogue Brasil we see, thus, that the publication does not depart from a pattern of fashion coverage that accompanies it since its origin in Brazil and that may be related to the maintenance of a status quo that legitimizes power relations still dominant in the relationship between gender and clothing in the fashion scene national.El artículo busca investigar, por medio del método del análisis de discurso de línea francés propuesto por Dominique Maingueneau y de consideraciones sobre moda y género constituidas a partir de teóricos como Diana Crane, Anne Hollander, Gilda de Mello e Souza y James Laver, la forma en que se hace el enfoque discursivo sobre moda agénero en la revista Vogue Brasil. Para ello, se han considerado las ediciones transmitidas en el período de enero a junio de 2020, en las que se encuentran cinco enfoques sobre el tema, distribuidos en tres materias y dos editoriales. Vale destacar que Vogue Brasil es hoy el único título impreso especializado en moda en Brasil a circular mensualmente. Se destaca en la producción de materias, columnas y editoriales sobre el escenario de la moda nacional e internacional, acompañando los discursos encabezados por grandes marcas, entre ellos el de la moda agénero, que viene despertando la atención de creadores desde 2015. A pesar de que la cobertura del agénero se muestra presente en las páginas de Vogue Brasil se puede observar, entretanto, que la publicación no se desprende de un patrón de cobertura de moda que la acompaña desde su origen en Brasil y que puede estar relacionado al mantenimiento de un status quo que legitima relaciones de poder aún dominantes en la relación entre género y vestimenta en el escenario de la moda nacional.O artigo busca investigar, por meio do método da análise de discurso de linha francesa, o modo como é feita a abordagem discursiva sobre moda agênero na revista Vogue Brasil, considerando-se, para isso, as edições veiculadas no período de janeiro a junho de 2020, nas quais se encontram cinco abordagens sobre o tema, distribuídas em três matérias e dois editoriais. Vale destacar que Vogue Brasil é hoje o único título impresso especializado em moda no Brasil a circular mensalmente. Destaca-se na produção de matérias, colunas e editoriais sobre o cenário da moda nacional e internacional e se associa a estruturas discursivas hegemônicas e dominantes de moda, acompanhando os discursos encabeçados por grandes marcas, entre eles, o da moda agênero, que vem despertando a atenção de criadores desde 2015. A despeito de a cobertura sobre agênero se mostrar presente nas páginas de Vogue Brasil pode-se observar, entretanto, que a publicação não se descola de um padrão de cobertura de moda que a acompanha desde sua origem no Brasil e que pode estar relacionado à manutenção de um status quo que legitima relações de poder ainda dominantes na relação entre gênero e vestimenta no cenário da moda nacional.Universidade do Estado de Santa Catarina2022-01-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2014410.5965/25944630612022e0144Revista de Ensino em Artes, Moda e Design; v. 6 n. 1 (2022): Dossiê 10: Educação, sabedoria popular e economia circular; 1-142594-463010.5965/259446306120220001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/20144/13972Copyright (c) 2022 Carina Rufinohttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessRufino, Carina2022-02-15T19:58:50Zoai:ojs.revistas.udesc.br:article/20144Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2022-02-15T19:58:50Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Discourses about no gender fashion in Vogue Brazil
Discursividades sobre moda agénero en Vogue Brasil
Discursividades sobre moda agênero em Vogue Brasil no ano de 2020
title Discourses about no gender fashion in Vogue Brazil
spellingShingle Discourses about no gender fashion in Vogue Brazil
Rufino, Carina
Análise de discurso
Vogue Brasil
Moda Agênero
No gender fashion
Vogue Brazil
Discourse analysis
Análisis de discurso
Vogue Brasil
Moda agénero
title_short Discourses about no gender fashion in Vogue Brazil
title_full Discourses about no gender fashion in Vogue Brazil
title_fullStr Discourses about no gender fashion in Vogue Brazil
title_full_unstemmed Discourses about no gender fashion in Vogue Brazil
title_sort Discourses about no gender fashion in Vogue Brazil
author Rufino, Carina
author_facet Rufino, Carina
author_role author
dc.contributor.author.fl_str_mv Rufino, Carina
dc.subject.por.fl_str_mv Análise de discurso
Vogue Brasil
Moda Agênero
No gender fashion
Vogue Brazil
Discourse analysis
Análisis de discurso
Vogue Brasil
Moda agénero
topic Análise de discurso
Vogue Brasil
Moda Agênero
No gender fashion
Vogue Brazil
Discourse analysis
Análisis de discurso
Vogue Brasil
Moda agénero
description The article seeks to investigate, by means of the French line discourse analysis method, how the discursive approach about no gender fashion is made in the magazine Vogue Brasil, considering, for this purpose, the editions aired in the period from January to June 2020, in which there are five approaches to the subject, divided into three subjects and two editorials. It is worth noting that Vogue Brasil is today the only print title specialized in fashion in Brazil to circulate monthly. Stands out in the production of articles, columns and editorials on the national and international fashion scene and is associated with hegemonic and dominant discursive structures of fashion, following the speeches themselves headed by major brands, among them, that of the no gender fashion, that has been attracting the attention of creators since 2015. In spite of the coverage of the event being present in the pages of Vogue Brasil we see, thus, that the publication does not depart from a pattern of fashion coverage that accompanies it since its origin in Brazil and that may be related to the maintenance of a status quo that legitimizes power relations still dominant in the relationship between gender and clothing in the fashion scene national.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20144
10.5965/25944630612022e0144
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20144
identifier_str_mv 10.5965/25944630612022e0144
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/20144/13972
dc.rights.driver.fl_str_mv Copyright (c) 2022 Carina Rufino
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Carina Rufino
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 6 n. 1 (2022): Dossiê 10: Educação, sabedoria popular e economia circular; 1-14
2594-4630
10.5965/259446306120220001
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