Scenarios in fashion collection development: from the tradition of industrial design to imagination

Detalhes bibliográficos
Autor(a) principal: Franzato, Carlo
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005
Resumo: The essay discusses the process of scenario building in fashion design. It criticizes the methodologies used in this disciplinary field, whose foundations, at least in part, are situated in the tradition of industrial design. To do so, it compares Löbach’s (2001) proposal for industrial product configuration with Treptow’s (2013) proposal for collection development, highlighting structural similarities. Therefore, the essay demonstrates the possibility for fashion design to seek alternative paths to the tradition of industrial design, by valuing the potential for imagination that is inherent in scenarios. This possibility is illustrated through the case of Melissa, interpreted as an emblematic example of an organization that operates through scenarios in the development of a collection, and collection after collection, in the construction of its brand identity. The essay proposes opening a dialogue with fashion designers and professors, encouraging them to reevaluate their practices and foster imagination.
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spelling Scenarios in fashion collection development: from the tradition of industrial design to imaginationEscenarios en el desarrollo de colección de moda: desde la tradición del diseño industrial hasta la imaginación Cenários no desenvolvimento de coleção de moda: da tradição do design industrial à imaginaçãoscenariosMelissa fashion collection developmentescenariosMelissadesarrollo de colección de modacenáriosMelissadesenvolvimento de coleção The essay discusses the process of scenario building in fashion design. It criticizes the methodologies used in this disciplinary field, whose foundations, at least in part, are situated in the tradition of industrial design. To do so, it compares Löbach’s (2001) proposal for industrial product configuration with Treptow’s (2013) proposal for collection development, highlighting structural similarities. Therefore, the essay demonstrates the possibility for fashion design to seek alternative paths to the tradition of industrial design, by valuing the potential for imagination that is inherent in scenarios. This possibility is illustrated through the case of Melissa, interpreted as an emblematic example of an organization that operates through scenarios in the development of a collection, and collection after collection, in the construction of its brand identity. The essay proposes opening a dialogue with fashion designers and professors, encouraging them to reevaluate their practices and foster imagination. El ensayo discute el proceso de construcción de escenarios en el diseño de moda. Critica las metodologías utilizadas en este campo disciplinario, cuyos fundamentos, al menos en parte, están situados en la tradición del diseño industrial. Para hacerlo, compara la propuesta de Löbach (2001) para la configuración de productos industriales con la propuesta de desarrollo de colección de Treptow (2013), destacando similitudes estructurales. Por lo tanto, el ensayo demuestra la posibilidad de que el diseño de moda busque caminos alternativos a la tradición del diseño industrial, valorando el potencialde la imaginación que es inherente a los escenarios. Esta posibilidad se ilustra a través del caso de Melissa, interpretado como un ejemplo emblemático de una organización que opera a través de escenarios en el desarrollo de una colección y, colección tras colección, en la construcción de su identidad de marca. El ensayo propone abrir un diálogo con diseñadores y profesores de moda, animándolos a reevaluar sus prácticas y promover la imaginación. O ensaio discute o processo de construção de cenários no design de moda. Opera uma crítica às metodologias praticadas nesse campo disciplinar, cujos fundamentos, ao menos em parte, estão situados na tradição do design industrial. Para tanto, compara a proposta para a configuração de produtos industriais de Löbach (2001) à proposta de desenvolvimento de coleção de Treptow (2013), evidenciando similaridades estruturais. Logo, o ensaio evidencia a possibilidade de o design de moda procurar caminhos alternativos à tradição do design industrial, valorizando o potencial de imaginação que é inerente aos cenários. Tal possibilidade é ilustrada por meio do percurso da Melissa, interpretada como um caso emblemático de organização que opera por cenários no desenvolvimento de uma coleção e, coleção após coleção, na construção de sua identidade de marca. O ensaio propõe abrir um diálogo com designers e professores de moda, para que possam reavaliar suas práticas, promovendo a imaginação. Universidade do Estado de Santa Catarina2023-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/htmlhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2200510.5965/1982615x16392023e0007ModaPalavra e-periódico; Vol. 16 No. 39 (2023): Variata; 1-12ModaPalavra e-periódico; Vol. 16 Núm. 39 (2023): Variata; 1-12 Modapalavra e-periódico; v. 16 n. 39 (2023): Variata; 1-121982-615X10.5965/1982615x16392023e0000reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15582https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15583https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15584Copyright (c) 2023 Carlo Franzatohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessFranzato, Carlo2024-02-29T11:44:29Zoai::article/22005Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-29T11:44:29ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Scenarios in fashion collection development: from the tradition of industrial design to imagination
Escenarios en el desarrollo de colección de moda: desde la tradición del diseño industrial hasta la imaginación
Cenários no desenvolvimento de coleção de moda: da tradição do design industrial à imaginação
title Scenarios in fashion collection development: from the tradition of industrial design to imagination
spellingShingle Scenarios in fashion collection development: from the tradition of industrial design to imagination
Franzato, Carlo
scenarios
Melissa
fashion collection development
escenarios
Melissa
desarrollo de colección de moda
cenários
Melissa
desenvolvimento de coleção
title_short Scenarios in fashion collection development: from the tradition of industrial design to imagination
title_full Scenarios in fashion collection development: from the tradition of industrial design to imagination
title_fullStr Scenarios in fashion collection development: from the tradition of industrial design to imagination
title_full_unstemmed Scenarios in fashion collection development: from the tradition of industrial design to imagination
title_sort Scenarios in fashion collection development: from the tradition of industrial design to imagination
author Franzato, Carlo
author_facet Franzato, Carlo
author_role author
dc.contributor.author.fl_str_mv Franzato, Carlo
dc.subject.por.fl_str_mv scenarios
Melissa
fashion collection development
escenarios
Melissa
desarrollo de colección de moda
cenários
Melissa
desenvolvimento de coleção
topic scenarios
Melissa
fashion collection development
escenarios
Melissa
desarrollo de colección de moda
cenários
Melissa
desenvolvimento de coleção
description The essay discusses the process of scenario building in fashion design. It criticizes the methodologies used in this disciplinary field, whose foundations, at least in part, are situated in the tradition of industrial design. To do so, it compares Löbach’s (2001) proposal for industrial product configuration with Treptow’s (2013) proposal for collection development, highlighting structural similarities. Therefore, the essay demonstrates the possibility for fashion design to seek alternative paths to the tradition of industrial design, by valuing the potential for imagination that is inherent in scenarios. This possibility is illustrated through the case of Melissa, interpreted as an emblematic example of an organization that operates through scenarios in the development of a collection, and collection after collection, in the construction of its brand identity. The essay proposes opening a dialogue with fashion designers and professors, encouraging them to reevaluate their practices and foster imagination.
publishDate 2023
dc.date.none.fl_str_mv 2023-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005
10.5965/1982615x16392023e0007
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005
identifier_str_mv 10.5965/1982615x16392023e0007
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15582
https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15583
https://www.revistas.udesc.br/index.php/modapalavra/article/view/22005/15584
dc.rights.driver.fl_str_mv Copyright (c) 2023 Carlo Franzato
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Carlo Franzato
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/html
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 16 No. 39 (2023): Variata; 1-12
ModaPalavra e-periódico; Vol. 16 Núm. 39 (2023): Variata; 1-12
Modapalavra e-periódico; v. 16 n. 39 (2023): Variata; 1-12
1982-615X
10.5965/1982615x16392023e0000
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
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reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
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