The power of digital communication of fashion antix through the networks

Detalhes bibliográficos
Autor(a) principal: Kieling, Alexandre Schirmer
Data de Publicação: 2015
Outros Autores: Silva, Rosângela Barbosa da
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x08162015116
Resumo: For with the advancement of societies and digital technology media have become the fashionstage. This article to Investigate the digital communication Antix (Brazilian brand of women's clothing) concerns the study to analyze power relations q the mark has to be noise on social networks like Facebook and Instagram. It is understood the current movement is giving increased access to the catwalk fashion and everything relates to the process of creation and development of collections beyond culture and social movement. The power relationshipthe brand has is included in this advent of digital medium. With new technological supports the brand has established itself in the fashion market and garments have Become objects of desire of many women.
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spelling The power of digital communication of fashion antix through the networksO poder da comunicação digital da moda Antix por meio das redes sociaisrelação de podermidias digitaisantixmodapower rationshidigital mediaantixfashionFor with the advancement of societies and digital technology media have become the fashionstage. This article to Investigate the digital communication Antix (Brazilian brand of women's clothing) concerns the study to analyze power relations q the mark has to be noise on social networks like Facebook and Instagram. It is understood the current movement is giving increased access to the catwalk fashion and everything relates to the process of creation and development of collections beyond culture and social movement. The power relationshipthe brand has is included in this advent of digital medium. With new technological supports the brand has established itself in the fashion market and garments have Become objects of desire of many women.Visto que as mídias digitais tornaram-se palco da moda, este artigo se propõe a pesquisar a comunicação digital da Antix (marca do vestuário feminino) o estudo concerne em analisar o poder que a marca adquiriu ao se propalar nas redes sociais como Facebook e Instagram. Entende-se que o movimento atual é dar cada vez mais acesso à passarela da moda e a tudo o que diz respeito ao processo de criação e desenvolvimento das coleções além da circulação cultura e social.Universidade do Estado de Santa Catarina2015-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x0816201511610.5965/1982615x08162015116ModaPalavra e-periódico; Vol. 8 No. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-130ModaPalavra e-periódico; Vol. 8 Núm. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-130 Modapalavra e-periódico; v. 8 n. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-1301982-615X10.5965/1982615x08162015reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x08162015116/4643Copyright (c) 2015 Rosângela Barbosa Silva, Alexandre Schirmer Kielinghttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessKieling, Alexandre SchirmerSilva, Rosângela Barbosa da2023-03-10T15:31:02Zoai::article/6014Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-10T15:31:02ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The power of digital communication of fashion antix through the networks
O poder da comunicação digital da moda Antix por meio das redes sociais
title The power of digital communication of fashion antix through the networks
spellingShingle The power of digital communication of fashion antix through the networks
Kieling, Alexandre Schirmer
relação de poder
midias digitais
antix
moda
power rationshi
digital media
antix
fashion
title_short The power of digital communication of fashion antix through the networks
title_full The power of digital communication of fashion antix through the networks
title_fullStr The power of digital communication of fashion antix through the networks
title_full_unstemmed The power of digital communication of fashion antix through the networks
title_sort The power of digital communication of fashion antix through the networks
author Kieling, Alexandre Schirmer
author_facet Kieling, Alexandre Schirmer
Silva, Rosângela Barbosa da
author_role author
author2 Silva, Rosângela Barbosa da
author2_role author
dc.contributor.author.fl_str_mv Kieling, Alexandre Schirmer
Silva, Rosângela Barbosa da
dc.subject.por.fl_str_mv relação de poder
midias digitais
antix
moda
power rationshi
digital media
antix
fashion
topic relação de poder
midias digitais
antix
moda
power rationshi
digital media
antix
fashion
description For with the advancement of societies and digital technology media have become the fashionstage. This article to Investigate the digital communication Antix (Brazilian brand of women's clothing) concerns the study to analyze power relations q the mark has to be noise on social networks like Facebook and Instagram. It is understood the current movement is giving increased access to the catwalk fashion and everything relates to the process of creation and development of collections beyond culture and social movement. The power relationshipthe brand has is included in this advent of digital medium. With new technological supports the brand has established itself in the fashion market and garments have Become objects of desire of many women.
publishDate 2015
dc.date.none.fl_str_mv 2015-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x08162015116
10.5965/1982615x08162015116
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x08162015116
identifier_str_mv 10.5965/1982615x08162015116
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x08162015116/4643
dc.rights.driver.fl_str_mv Copyright (c) 2015 Rosângela Barbosa Silva, Alexandre Schirmer Kieling
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Rosângela Barbosa Silva, Alexandre Schirmer Kieling
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 8 No. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-130
ModaPalavra e-periódico; Vol. 8 Núm. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-130
Modapalavra e-periódico; v. 8 n. 16 (2015): Dossiê História e Moda: Múltiplas Faces do Saber Histórico; 116-130
1982-615X
10.5965/1982615x08162015
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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