A Sociedade de Hiperconsumo e as marcas de Moda

Detalhes bibliográficos
Autor(a) principal: Ceccato, Patricia
Data de Publicação: 2012
Outros Autores: Salomão Ribas Gomez, Luiz
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/7803
Resumo: The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of happiness, what even justifies the consumption of objects. For this purpose, products and services for sale are impregnated with sensations and messages to stimulate feelings of happiness. That’s what brands do: pervade offers with soul, personality and sensory appeal. This paper describes the society of hyperconsumption and relates it to fashion brands which, by appreciating ephemerality and its time, stimulate consumption selling more than products: change, novelty and happiness. The research method employed in this work was the literature search, which covers the areas of philosophy – which deals with the consumer society –, fashion and brand management. The purpose of this paper is to perform a bibliographic consideration about the current (hyper)consumption society under the view of brands.
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spelling A Sociedade de Hiperconsumo e as marcas de ModaHyperconsumptionbrandsfashionHiperconsumomarcasmodaThe current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of happiness, what even justifies the consumption of objects. For this purpose, products and services for sale are impregnated with sensations and messages to stimulate feelings of happiness. That’s what brands do: pervade offers with soul, personality and sensory appeal. This paper describes the society of hyperconsumption and relates it to fashion brands which, by appreciating ephemerality and its time, stimulate consumption selling more than products: change, novelty and happiness. The research method employed in this work was the literature search, which covers the areas of philosophy – which deals with the consumer society –, fashion and brand management. The purpose of this paper is to perform a bibliographic consideration about the current (hyper)consumption society under the view of brands.A sociedade de hiperconsumo atual, conforme descreve Gilles Lipovetsky, caracteriza-se pela busca da felicidade, o que, inclusive, justifica o consumo de objetos. Para tanto, os produtos e serviços à venda impregnam-se de sensações e mensagens para estimular sentimentos de felicidade. É o que fazem as marcas: impregnam as ofertas de alma, personalidade e apelo sensorial. Este trabalho descreve a sociedade de hiperconsumo e relaciona-a com as marcas de moda, que, por valorizarem a efemeridade e o seu tempo, estimulam o consumo vendendo, mais do que produtos,: mudança, novidade e felicidade. O método de pesquisa empregado para tal foi a investigação bibliográfica, que abrange as áreas de filosofia – esta que trata da sociedade de consumo –, moda e gestão de marcas. O intuito deste trabalho é desempenhar uma reflexão bibliográfica sobre a sociedade de (hiper) consumo atual sob o viés das marcas.Universidade do Estado de Santa Catarina2012-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/780310.5965/1982615x05092012116ModaPalavra e-periódico; Vol. 5 No. 9 (2012): ModaPalavra; 116-132ModaPalavra e-periódico; Vol. 5 Núm. 9 (2012): ModaPalavra; 116-132 Modapalavra e-periódico; v. 5 n. 9 (2012): ModaPalavra; 116-1321982-615X10.5965/1982615x05092012reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7803/5368Copyright (c) 2016 Patricia Ceccato, Luiz Salomão, Ribas Gomezhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCeccato, PatriciaSalomão Ribas Gomez, Luiz2024-02-16T15:04:12Zoai::article/7803Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-16T15:04:12ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv A Sociedade de Hiperconsumo e as marcas de Moda
title A Sociedade de Hiperconsumo e as marcas de Moda
spellingShingle A Sociedade de Hiperconsumo e as marcas de Moda
Ceccato, Patricia
Hyperconsumption
brands
fashion
Hiperconsumo
marcas
moda
title_short A Sociedade de Hiperconsumo e as marcas de Moda
title_full A Sociedade de Hiperconsumo e as marcas de Moda
title_fullStr A Sociedade de Hiperconsumo e as marcas de Moda
title_full_unstemmed A Sociedade de Hiperconsumo e as marcas de Moda
title_sort A Sociedade de Hiperconsumo e as marcas de Moda
author Ceccato, Patricia
author_facet Ceccato, Patricia
Salomão Ribas Gomez, Luiz
author_role author
author2 Salomão Ribas Gomez, Luiz
author2_role author
dc.contributor.author.fl_str_mv Ceccato, Patricia
Salomão Ribas Gomez, Luiz
dc.subject.por.fl_str_mv Hyperconsumption
brands
fashion
Hiperconsumo
marcas
moda
topic Hyperconsumption
brands
fashion
Hiperconsumo
marcas
moda
description The current society of hyperconsumption, as described by Gilles Lipovetsky, is characterized by the pursuit of happiness, what even justifies the consumption of objects. For this purpose, products and services for sale are impregnated with sensations and messages to stimulate feelings of happiness. That’s what brands do: pervade offers with soul, personality and sensory appeal. This paper describes the society of hyperconsumption and relates it to fashion brands which, by appreciating ephemerality and its time, stimulate consumption selling more than products: change, novelty and happiness. The research method employed in this work was the literature search, which covers the areas of philosophy – which deals with the consumer society –, fashion and brand management. The purpose of this paper is to perform a bibliographic consideration about the current (hyper)consumption society under the view of brands.
publishDate 2012
dc.date.none.fl_str_mv 2012-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7803
10.5965/1982615x05092012116
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/7803
identifier_str_mv 10.5965/1982615x05092012116
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7803/5368
dc.rights.driver.fl_str_mv Copyright (c) 2016 Patricia Ceccato, Luiz Salomão, Ribas Gomez
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Patricia Ceccato, Luiz Salomão, Ribas Gomez
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 5 No. 9 (2012): ModaPalavra; 116-132
ModaPalavra e-periódico; Vol. 5 Núm. 9 (2012): ModaPalavra; 116-132
Modapalavra e-periódico; v. 5 n. 9 (2012): ModaPalavra; 116-132
1982-615X
10.5965/1982615x05092012
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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