Design and emotion: methods and technique for emotional evaluation of fashion goods

Detalhes bibliográficos
Autor(a) principal: Silveira, Carina Santos
Data de Publicação: 2020
Outros Autores: Mariño, Suzi Maria Carvalho
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/15397
Resumo: The presentation of methods and techniques for the emotional study of products is proposed, with a clipping of research for fashion goods. The kansei engineering method wil l be explored in a descriptive and applied way, to help understand the emotions that users confer on products. Using focus group techniques, the objectives are to discuss the fashion and consequent selection of data to use with the method. In addition, the construction and application of the semantic differential scale will be used to record users’ emotional impressions. The results, obtained with the applied method associated with the techniques; aim to present the relationship between the interviewees’ em otional perception and design elements of the fashion goods that compose a clothing structure. Hence, the emotional significance attributed by users to products can be understood and converted into design requirements to develop new products. The presented method associated to the techniques is considered efficient and may be integrated to the practice of design
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spelling Design and emotion: methods and technique for emotional evaluation of fashion goodsDesign e Emoção: Métodos e Técnica Para Avaliação Emocional de Bens De ModaDesign emocionalModaMetodologia de projetoemotional designfashionproject methodologyThe presentation of methods and techniques for the emotional study of products is proposed, with a clipping of research for fashion goods. The kansei engineering method wil l be explored in a descriptive and applied way, to help understand the emotions that users confer on products. Using focus group techniques, the objectives are to discuss the fashion and consequent selection of data to use with the method. In addition, the construction and application of the semantic differential scale will be used to record users’ emotional impressions. The results, obtained with the applied method associated with the techniques; aim to present the relationship between the interviewees’ em otional perception and design elements of the fashion goods that compose a clothing structure. Hence, the emotional significance attributed by users to products can be understood and converted into design requirements to develop new products. The presented method associated to the techniques is considered efficient and may be integrated to the practice of designNeste artigo, promove-se a apresentação de método e técnicas para o estudo emocional de usuários de produtos, com recorte de pesquisa para os bens de moda. De forma descritiva e aplicada, será abordado o método de engenharia kansei, que permite compreender as emoções que usuários atribuem à posse ou ao uso dos bens de moda. Como suporte, indicam-se a técnica de grupo focal, que objetiva a discussão sobre a moda com a consequente seleção de dados a serem utilizados no método, e a técnica de construção e aplicação da escala de diferencial semântico, utilizada no registro das impressões emocionais de usuários. Os resultados alcançados com a aplicação do método associado a essas técnicas visam a apresentar a relação da percepção emocional dos entrevistados com os elementos de design dos bens de moda que compõem uma estrutura vestimentar. Passa-se, desse modo, a entender que os significados emocionais atribuídos pelos usuários aos produtos podem ser compreendidos e convertidos em requisitos projetuais para o desenvolvimento de novos produtos. O método apresentado, associado às referidas técnicas, é considerado eficiente e passível de ser integrado à prática projetual do designer.Universidade do Estado de Santa Catarina2020-03-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1539710.5965/1982615x13272020130ModaPalavra e-periódico; Vol. 13 No. 28 (2020): Variata; 130-163ModaPalavra e-periódico; Vol. 13 Núm. 28 (2020): Variata; 130-163 Modapalavra e-periódico; v. 13 n. 28 (2020): Variata; 130-1631982-615X10.5965/1982615x13282020reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/15397/11301Copyright (c) 2020 Carina Santos Silveira, Suzi Maria Carvalho Mariñohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSilveira, Carina SantosMariño, Suzi Maria Carvalho2023-03-30T11:37:03Zoai::article/15397Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-30T11:37:03ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Design and emotion: methods and technique for emotional evaluation of fashion goods
Design e Emoção: Métodos e Técnica Para Avaliação Emocional de Bens De Moda
title Design and emotion: methods and technique for emotional evaluation of fashion goods
spellingShingle Design and emotion: methods and technique for emotional evaluation of fashion goods
Silveira, Carina Santos
Design emocional
Moda
Metodologia de projeto
emotional design
fashion
project methodology
title_short Design and emotion: methods and technique for emotional evaluation of fashion goods
title_full Design and emotion: methods and technique for emotional evaluation of fashion goods
title_fullStr Design and emotion: methods and technique for emotional evaluation of fashion goods
title_full_unstemmed Design and emotion: methods and technique for emotional evaluation of fashion goods
title_sort Design and emotion: methods and technique for emotional evaluation of fashion goods
author Silveira, Carina Santos
author_facet Silveira, Carina Santos
Mariño, Suzi Maria Carvalho
author_role author
author2 Mariño, Suzi Maria Carvalho
author2_role author
dc.contributor.author.fl_str_mv Silveira, Carina Santos
Mariño, Suzi Maria Carvalho
dc.subject.por.fl_str_mv Design emocional
Moda
Metodologia de projeto
emotional design
fashion
project methodology
topic Design emocional
Moda
Metodologia de projeto
emotional design
fashion
project methodology
description The presentation of methods and techniques for the emotional study of products is proposed, with a clipping of research for fashion goods. The kansei engineering method wil l be explored in a descriptive and applied way, to help understand the emotions that users confer on products. Using focus group techniques, the objectives are to discuss the fashion and consequent selection of data to use with the method. In addition, the construction and application of the semantic differential scale will be used to record users’ emotional impressions. The results, obtained with the applied method associated with the techniques; aim to present the relationship between the interviewees’ em otional perception and design elements of the fashion goods that compose a clothing structure. Hence, the emotional significance attributed by users to products can be understood and converted into design requirements to develop new products. The presented method associated to the techniques is considered efficient and may be integrated to the practice of design
publishDate 2020
dc.date.none.fl_str_mv 2020-03-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/15397
10.5965/1982615x13272020130
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/15397
identifier_str_mv 10.5965/1982615x13272020130
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/15397/11301
dc.rights.driver.fl_str_mv Copyright (c) 2020 Carina Santos Silveira, Suzi Maria Carvalho Mariño
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Carina Santos Silveira, Suzi Maria Carvalho Mariño
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 13 No. 28 (2020): Variata; 130-163
ModaPalavra e-periódico; Vol. 13 Núm. 28 (2020): Variata; 130-163
Modapalavra e-periódico; v. 13 n. 28 (2020): Variata; 130-163
1982-615X
10.5965/1982615x13282020
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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