Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development

Detalhes bibliográficos
Autor(a) principal: Rocha, Maria Alice Vasconcelos
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016048
Resumo: The main aim of this study is to find a methodological tool able to support product development decision-making teams. The approach considers three main stakeholders: consumers, designers and companies. Qualitative and quantitative analyses were carried out based on primary data gathered in the UK, Brazil and China. The Gutman’s Means-End Chain Model (1982), comprised of Attributes, Consequences and Values, was used for the analyses. The results demonstrate that designers and companies are far from achieving synergy with consumers. The Means-End Model blending stakeholder interests seems to be an effective tool to support the decision-making process in fashion-clothing design.
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spelling Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product developmentConsumidores, Designers e Gestores: aplicação do modelo da cadeia meios-fim para o desenvolvimento de produtos de moda-vestuáriogestão do designmetodos de pesquisaroupadesign managementresearch methodsgarmentThe main aim of this study is to find a methodological tool able to support product development decision-making teams. The approach considers three main stakeholders: consumers, designers and companies. Qualitative and quantitative analyses were carried out based on primary data gathered in the UK, Brazil and China. The Gutman’s Means-End Chain Model (1982), comprised of Attributes, Consequences and Values, was used for the analyses. The results demonstrate that designers and companies are far from achieving synergy with consumers. The Means-End Model blending stakeholder interests seems to be an effective tool to support the decision-making process in fashion-clothing design.O objetivo deste estudo foi testar uma ferramenta metodológica apta a dar suporte à tomada de decisão de equipes de desenvolvimento de produtos. A abordagem considerou três principais interessados: Consumidores, Designers e Empresas. Análises qualitativas e quantitativas foram realizadas, tendo como base dados primários coletados no Reino Unido, Brasil e China. O  modelo da Cadeia Meios-Fim de Gutman (1982), composto por Atributos, Benefícios e Valores foi utilizado. Os resultados demonstraram que Designers e Empresas estão distantes de atingir uma sinergia com Consumidores. O modelo utilizado demonstrou efetividade no processo de tomada de decisão em design de moda-vestuário.Universidade do Estado de Santa Catarina2016-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x0917201604810.5965/1982615x09172016048ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-066ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-066 Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-0661982-615X10.5965/1982615x09172016reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016048/4760Copyright (c) 2015 Maria Alice Vasconcelos Rochahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessRocha, Maria Alice Vasconcelos2023-04-18T12:55:41Zoai::article/6842Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-04-18T12:55:41ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
Consumidores, Designers e Gestores: aplicação do modelo da cadeia meios-fim para o desenvolvimento de produtos de moda-vestuário
title Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
spellingShingle Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
Rocha, Maria Alice Vasconcelos
gestão do design
metodos de pesquisa
roupa
design management
research methods
garment
title_short Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
title_full Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
title_fullStr Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
title_full_unstemmed Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
title_sort Consumers, Designers and Managers: application of means-end chain model for fashion-clothing product development
author Rocha, Maria Alice Vasconcelos
author_facet Rocha, Maria Alice Vasconcelos
author_role author
dc.contributor.author.fl_str_mv Rocha, Maria Alice Vasconcelos
dc.subject.por.fl_str_mv gestão do design
metodos de pesquisa
roupa
design management
research methods
garment
topic gestão do design
metodos de pesquisa
roupa
design management
research methods
garment
description The main aim of this study is to find a methodological tool able to support product development decision-making teams. The approach considers three main stakeholders: consumers, designers and companies. Qualitative and quantitative analyses were carried out based on primary data gathered in the UK, Brazil and China. The Gutman’s Means-End Chain Model (1982), comprised of Attributes, Consequences and Values, was used for the analyses. The results demonstrate that designers and companies are far from achieving synergy with consumers. The Means-End Model blending stakeholder interests seems to be an effective tool to support the decision-making process in fashion-clothing design.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016048
10.5965/1982615x09172016048
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016048
identifier_str_mv 10.5965/1982615x09172016048
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016048/4760
dc.rights.driver.fl_str_mv Copyright (c) 2015 Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-066
ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-066
Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 048-066
1982-615X
10.5965/1982615x09172016
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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