Creative economy of Fashion in Santa Catarina: understandings of a target audience

Detalhes bibliográficos
Autor(a) principal: Scoz, Emanuella
Data de Publicação: 2022
Outros Autores: Lostada, Lauro Roberto
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/18006
Resumo: This article is the result of applied research with students from the first and third semesters of the Technical Course in Modeling at a Federal institution in Santa Catarina, located in the Itajaí Valley, in order to understand their understanding of the creative economy of Fashion in the region. The contact with the students was made previously by one of the authors, as a teacher of the curricular unit of Manual Modeling and, perceived interest of the students in undertaking business after graduation, they were understood as a possible public of creative economy actions. Information on local perceptions about the creative economy of Fashion are of interest to the Municipal Councils of Cultural Policies, and can assist in the construction of public policies for the region. The research took place via an online questionnaire with 35 students. The method of analysis used was content analysis by Bardin (2016), which allowed us to observe the predominance of the discourse of entrepreneurship, whose impediments were the investment in time and money. The research reveals the understanding of the creative economy of Fashion linked to fairs and handicrafts, to the detriment of industrial development policies applied in the region.
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spelling Creative economy of Fashion in Santa Catarina: understandings of a target audienceEconomía creativa de la Moda en Santa Catarina: comprensión de un público objetivoEconomia Criativa de Moda em Santa Catarina: compreensões de um público alvoEconomia CriativaModaVale do ItajaíCreative economyFashionItajaí ValleyEconomía creativaModaValle de ItajaíThis article is the result of applied research with students from the first and third semesters of the Technical Course in Modeling at a Federal institution in Santa Catarina, located in the Itajaí Valley, in order to understand their understanding of the creative economy of Fashion in the region. The contact with the students was made previously by one of the authors, as a teacher of the curricular unit of Manual Modeling and, perceived interest of the students in undertaking business after graduation, they were understood as a possible public of creative economy actions. Information on local perceptions about the creative economy of Fashion are of interest to the Municipal Councils of Cultural Policies, and can assist in the construction of public policies for the region. The research took place via an online questionnaire with 35 students. The method of analysis used was content analysis by Bardin (2016), which allowed us to observe the predominance of the discourse of entrepreneurship, whose impediments were the investment in time and money. The research reveals the understanding of the creative economy of Fashion linked to fairs and handicrafts, to the detriment of industrial development policies applied in the region.Este artículo es el resultado de una investigación aplicada con estudiantes del primer y tercer semestre del Curso Técnico de Modelado en una institución federal en Santa Catarina, ubicada en el Valle de Itajaí, para comprender su comprensión de la economía creativa de la Moda en la región. El contacto con los estudiantes fue realizado previamente por uno de los autores, como maestro en la unidad curricular de Modelado Manual y, percibiendo el interés de los estudiantes en emprender negocios después de la graduación, se los entendió como una posible audiencia para acciones de economía creativa. La información sobre las percepciones locales sobre la economía creativa de la Moda es de interés para los Consejos Municipales de Políticas Culturales y puede ayudar en la construcción de políticas públicas para la región. La investigación se realizó a través de un cuestionario en línea con 35 estudiantes. El método de análisis utilizado fue el análisis de contenido de Bardin (2016), que nos permitió observar el predominio del discurso del emprendimiento, cuyos impedimentos eran la inversión en tiempo y dinero. La investigación revela una comprensión de la economía creativa de la Moda vinculada a ferias y artesanías, en detrimento de las políticas de desarrollo industrial aplicadas en la región.Este artigo resulta de pesquisa aplicada com estudantes dos primeiro e terceiro semestres do curso Técnico em Modelagem de uma instituição Federal de Santa Catarina, localizada no Vale do Itajaí, com o objetivo de perceber as suas compreensões sobre a Economia Criativa de Moda na região. O contato com os estudantes foi feito anteriormente por um dos autores, como docente da unidade curricular de Modelagem Manual do Vestuário e, percebido interesse dos estudantes em empreender negócios após a formação, foram compreendidos como possível público de ações de Economia Criativa. Informações sobre as percepções locais acerca da Economia Criativa de Moda são de interesse dos Conselhos Municipais de Políticas Culturais, e podem auxiliar na construção de políticas públicas para a região. A pesquisa ocorreu via questionário online com 35 estudantes. O método de análise utilizado foi análise de conteúdo de Bardin (2016), que permitiu observar a predominância do discurso do empreendedorismo, cujos impedimentos foram o investimento em tempo e dinheiro. A pesquisa revela a compreensão de Economia Criativa de Moda vinculada a feiras e ao artesanato, em detrimento das políticas de desenvolvimento industrial aplicadas na região.Universidade do Estado de Santa Catarina2022-04-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1800610.5965/1982615x15362022197ModaPalavra e-periódico; Vol. 15 No. 36 (2022): Variata ; 197-220ModaPalavra e-periódico; Vol. 15 Núm. 36 (2022): Variata ; 197-220 Modapalavra e-periódico; v. 15 n. 36 (2022): Variata ; 197-2201982-615X10.5965/1982615x15362022reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/18006/14210Copyright (c) 2022 Emanuella Scoz, Lauro Roberto Lostadahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessScoz, EmanuellaLostada, Lauro Roberto2022-07-18T12:40:58Zoai:ojs.revistas.udesc.br:article/18006Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2022-07-18T12:40:58ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Creative economy of Fashion in Santa Catarina: understandings of a target audience
Economía creativa de la Moda en Santa Catarina: comprensión de un público objetivo
Economia Criativa de Moda em Santa Catarina: compreensões de um público alvo
title Creative economy of Fashion in Santa Catarina: understandings of a target audience
spellingShingle Creative economy of Fashion in Santa Catarina: understandings of a target audience
Scoz, Emanuella
Economia Criativa
Moda
Vale do Itajaí
Creative economy
Fashion
Itajaí Valley
Economía creativa
Moda
Valle de Itajaí
title_short Creative economy of Fashion in Santa Catarina: understandings of a target audience
title_full Creative economy of Fashion in Santa Catarina: understandings of a target audience
title_fullStr Creative economy of Fashion in Santa Catarina: understandings of a target audience
title_full_unstemmed Creative economy of Fashion in Santa Catarina: understandings of a target audience
title_sort Creative economy of Fashion in Santa Catarina: understandings of a target audience
author Scoz, Emanuella
author_facet Scoz, Emanuella
Lostada, Lauro Roberto
author_role author
author2 Lostada, Lauro Roberto
author2_role author
dc.contributor.author.fl_str_mv Scoz, Emanuella
Lostada, Lauro Roberto
dc.subject.por.fl_str_mv Economia Criativa
Moda
Vale do Itajaí
Creative economy
Fashion
Itajaí Valley
Economía creativa
Moda
Valle de Itajaí
topic Economia Criativa
Moda
Vale do Itajaí
Creative economy
Fashion
Itajaí Valley
Economía creativa
Moda
Valle de Itajaí
description This article is the result of applied research with students from the first and third semesters of the Technical Course in Modeling at a Federal institution in Santa Catarina, located in the Itajaí Valley, in order to understand their understanding of the creative economy of Fashion in the region. The contact with the students was made previously by one of the authors, as a teacher of the curricular unit of Manual Modeling and, perceived interest of the students in undertaking business after graduation, they were understood as a possible public of creative economy actions. Information on local perceptions about the creative economy of Fashion are of interest to the Municipal Councils of Cultural Policies, and can assist in the construction of public policies for the region. The research took place via an online questionnaire with 35 students. The method of analysis used was content analysis by Bardin (2016), which allowed us to observe the predominance of the discourse of entrepreneurship, whose impediments were the investment in time and money. The research reveals the understanding of the creative economy of Fashion linked to fairs and handicrafts, to the detriment of industrial development policies applied in the region.
publishDate 2022
dc.date.none.fl_str_mv 2022-04-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/18006
10.5965/1982615x15362022197
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/18006
identifier_str_mv 10.5965/1982615x15362022197
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/18006/14210
dc.rights.driver.fl_str_mv Copyright (c) 2022 Emanuella Scoz, Lauro Roberto Lostada
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Emanuella Scoz, Lauro Roberto Lostada
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 15 No. 36 (2022): Variata ; 197-220
ModaPalavra e-periódico; Vol. 15 Núm. 36 (2022): Variata ; 197-220
Modapalavra e-periódico; v. 15 n. 36 (2022): Variata ; 197-220
1982-615X
10.5965/1982615x15362022
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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