The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City

Detalhes bibliográficos
Autor(a) principal: Pontes, Maria Débora Fernandes
Data de Publicação: 2018
Outros Autores: Rocha, Maria Alice Vasconcelos
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/11903
Resumo: This article aims to present na analysis of the early stages of the product development process in fashion and clothing, seeking to outline how the information is used by the designer, as a professional responsible for creating. With the lócus of Recife city, Brazil, and as an object of research in creative companies of Fashion Design (clothing, footwear and accessories), is presented as a guiding question the following approach: how the creative fashion industry professionals combine creativity and inspiration with the information that they are external, such as fashion trends and market, in the process of creation of this sector? From a survey of exploratory and descriptive character, based on semi-structured interviews with professionals responsible for creative development in companies, it was possible to raise considerations about the creative process of these professionals and the mechanisms that cover the constant exercise that involves the maintenance of strategic information in the development of creative projects.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
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spelling The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife CityO Uso da Informação no Processo Criativo de Design: análise da aplicação de tendências de moda em empresas autorais na cidade de RecifedesignmodatendenciasdesignfashiontrendsThis article aims to present na analysis of the early stages of the product development process in fashion and clothing, seeking to outline how the information is used by the designer, as a professional responsible for creating. With the lócus of Recife city, Brazil, and as an object of research in creative companies of Fashion Design (clothing, footwear and accessories), is presented as a guiding question the following approach: how the creative fashion industry professionals combine creativity and inspiration with the information that they are external, such as fashion trends and market, in the process of creation of this sector? From a survey of exploratory and descriptive character, based on semi-structured interviews with professionals responsible for creative development in companies, it was possible to raise considerations about the creative process of these professionals and the mechanisms that cover the constant exercise that involves the maintenance of strategic information in the development of creative projects.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.O presente artigo tem por finalidade apresentar uma análise acerca das etapas iniciais do processo de desenvolvimento de produtos de moda-vestuário, buscando delinear como as informações são utilizadas pelo designer, como profissional responsável pela criação. Tendo como locus de pesquisa a cidade de Recife e como objeto de investigação empresas do setor criativo de Design de Moda (vestuário, calçados e acessórios), é apresentado como questão norteadora a seguinte abordagem: como os profissionais da Indústria Criativa de Moda conciliam criatividade e inspiração com as informações que lhes são externas, tais como tendências de moda e de mercado, no processo de criação desse setor? A partir de um levantamento de caráter exploratório e descritivo, fundamentado em entrevistas semiestruturadas com profissionais responsáveis pelo desenvolvimento criativo nas empresas, foi possível levantar considerações sobre o processo criativo desses profissionais e os mecanismos que envolvem o exercício constante que envolve a manutenção de informações estratégicas na elaboração de projetos criativos.Universidade do Estado de Santa Catarina2018-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1190310.5965/1982615x11222018332ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 332-362ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 332-362 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 332-3621982-615X10.5965/1982615x11222018reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/11903/8390Copyright (c) 2018 Maria Débora Fernandes Pontes, Maria Alice Vasconcelos Rochahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPontes, Maria Débora FernandesRocha, Maria Alice Vasconcelos2023-03-17T12:25:43Zoai::article/11903Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-17T12:25:43ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
O Uso da Informação no Processo Criativo de Design: análise da aplicação de tendências de moda em empresas autorais na cidade de Recife
title The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
spellingShingle The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
Pontes, Maria Débora Fernandes
design
moda
tendencias
design
fashion
trends
title_short The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
title_full The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
title_fullStr The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
title_full_unstemmed The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
title_sort The Use of Information in The Creative Process of Design: analysis of the application of fashion trends in copywriting companies in Recife City
author Pontes, Maria Débora Fernandes
author_facet Pontes, Maria Débora Fernandes
Rocha, Maria Alice Vasconcelos
author_role author
author2 Rocha, Maria Alice Vasconcelos
author2_role author
dc.contributor.author.fl_str_mv Pontes, Maria Débora Fernandes
Rocha, Maria Alice Vasconcelos
dc.subject.por.fl_str_mv design
moda
tendencias
design
fashion
trends
topic design
moda
tendencias
design
fashion
trends
description This article aims to present na analysis of the early stages of the product development process in fashion and clothing, seeking to outline how the information is used by the designer, as a professional responsible for creating. With the lócus of Recife city, Brazil, and as an object of research in creative companies of Fashion Design (clothing, footwear and accessories), is presented as a guiding question the following approach: how the creative fashion industry professionals combine creativity and inspiration with the information that they are external, such as fashion trends and market, in the process of creation of this sector? From a survey of exploratory and descriptive character, based on semi-structured interviews with professionals responsible for creative development in companies, it was possible to raise considerations about the creative process of these professionals and the mechanisms that cover the constant exercise that involves the maintenance of strategic information in the development of creative projects.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11903
10.5965/1982615x11222018332
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/11903
identifier_str_mv 10.5965/1982615x11222018332
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11903/8390
dc.rights.driver.fl_str_mv Copyright (c) 2018 Maria Débora Fernandes Pontes, Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Maria Débora Fernandes Pontes, Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 332-362
ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 332-362
Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 332-362
1982-615X
10.5965/1982615x11222018
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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