Product development for pregnant consumers : reflections through favorite clothes

Detalhes bibliográficos
Autor(a) principal: Marinho, Nathilucy do Nascimento
Data de Publicação: 2016
Outros Autores: Rocha, Maria Alice Vasconcelos
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016250
Resumo: This paper shows results of a research aimed to understand the relationship between clothing and the pregnancy state of women in adulthood, as well as to investigate the importance of these sartorial relationships with the changes of the body. The data were generated via the testimony of eleven adult women in different gestational stages, so that the information has been treated through methods of qualitative analysis, in particular, the content analysis. It was used the Indicators of Consumption for Fashion-Clothing Products to collect via questionnaires and semi-structured interviews the sample participants‟ thoughts about their Favorite Clothes. The relationships found in this work suggest that the application of Favorite Clothing may be a successful tool for new product development dedicated to specific targets.
id UDSC-2_b8dbaf2433f85151ae82880ff749923c
oai_identifier_str oai::article/6845
network_acronym_str UDSC-2
network_name_str ModaPalavra e-periódico
repository_id_str
spelling Product development for pregnant consumers : reflections through favorite clothesDesenvolvimento de Produto para Consumidoras Grávidas: reflexões por meio da roupa prediletagestantesvestuarioalterações corporaispregnant womenclothingbodily changesThis paper shows results of a research aimed to understand the relationship between clothing and the pregnancy state of women in adulthood, as well as to investigate the importance of these sartorial relationships with the changes of the body. The data were generated via the testimony of eleven adult women in different gestational stages, so that the information has been treated through methods of qualitative analysis, in particular, the content analysis. It was used the Indicators of Consumption for Fashion-Clothing Products to collect via questionnaires and semi-structured interviews the sample participants‟ thoughts about their Favorite Clothes. The relationships found in this work suggest that the application of Favorite Clothing may be a successful tool for new product development dedicated to specific targets.Este trabalho é resultado de uma pesquisa que pretendeu compreender as relações existentes entre o vestuário e o estado gravídico das gestantes em idade adulta, assim como investigar a importância destas relações vestimentares com as alterações do corpo. Os dados foram gerados via os depoimentos de onze mulheres adultas em períodos gestacionais diversos, de modo que as informações foram tratadas por meio de métodos de análise qualitativa, em especial, as análises de conteúdo. Para a análise dos dados foram utilizados os Indicadores para o Consumo de Moda-Vestuário que foram trabalhados com as participantes da amostra através de: aplicação de questionários e entrevistas semiestruturadas, onde as gestantes comentaram sobre a sua Roupa Predileta. As relações exploradas nesse trabalho abrem caminho para a aplicação da Roupa Predileta como ferramenta para o desenvolvimento de novos produtos dedicados a públicos específicos. Universidade do Estado de Santa Catarina2016-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x0917201625010.5965/1982615x09172016250ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-267ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-267 Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-2671982-615X10.5965/1982615x09172016reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016250/4787Copyright (c) 2015 Nathilucy do Nascimento Marinho, Maria Alice Vasconcelos Rochahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMarinho, Nathilucy do NascimentoRocha, Maria Alice Vasconcelos2023-04-18T12:55:41Zoai::article/6845Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-04-18T12:55:41ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Product development for pregnant consumers : reflections through favorite clothes
Desenvolvimento de Produto para Consumidoras Grávidas: reflexões por meio da roupa predileta
title Product development for pregnant consumers : reflections through favorite clothes
spellingShingle Product development for pregnant consumers : reflections through favorite clothes
Marinho, Nathilucy do Nascimento
gestantes
vestuario
alterações corporais
pregnant women
clothing
bodily changes
title_short Product development for pregnant consumers : reflections through favorite clothes
title_full Product development for pregnant consumers : reflections through favorite clothes
title_fullStr Product development for pregnant consumers : reflections through favorite clothes
title_full_unstemmed Product development for pregnant consumers : reflections through favorite clothes
title_sort Product development for pregnant consumers : reflections through favorite clothes
author Marinho, Nathilucy do Nascimento
author_facet Marinho, Nathilucy do Nascimento
Rocha, Maria Alice Vasconcelos
author_role author
author2 Rocha, Maria Alice Vasconcelos
author2_role author
dc.contributor.author.fl_str_mv Marinho, Nathilucy do Nascimento
Rocha, Maria Alice Vasconcelos
dc.subject.por.fl_str_mv gestantes
vestuario
alterações corporais
pregnant women
clothing
bodily changes
topic gestantes
vestuario
alterações corporais
pregnant women
clothing
bodily changes
description This paper shows results of a research aimed to understand the relationship between clothing and the pregnancy state of women in adulthood, as well as to investigate the importance of these sartorial relationships with the changes of the body. The data were generated via the testimony of eleven adult women in different gestational stages, so that the information has been treated through methods of qualitative analysis, in particular, the content analysis. It was used the Indicators of Consumption for Fashion-Clothing Products to collect via questionnaires and semi-structured interviews the sample participants‟ thoughts about their Favorite Clothes. The relationships found in this work suggest that the application of Favorite Clothing may be a successful tool for new product development dedicated to specific targets.
publishDate 2016
dc.date.none.fl_str_mv 2016-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016250
10.5965/1982615x09172016250
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016250
identifier_str_mv 10.5965/1982615x09172016250
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/1982615x09172016250/4787
dc.rights.driver.fl_str_mv Copyright (c) 2015 Nathilucy do Nascimento Marinho, Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Nathilucy do Nascimento Marinho, Maria Alice Vasconcelos Rocha
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 9 No. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-267
ModaPalavra e-periódico; Vol. 9 Núm. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-267
Modapalavra e-periódico; v. 9 n. 17 (2016): Dossiê Métodos e Técnicas em Design de Moda; 250-267
1982-615X
10.5965/1982615x09172016
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
_version_ 1798321054500782080

Registros relacionados