Cool, absorbing, obvious: a semiotics perspective of Pantys brand

Detalhes bibliográficos
Autor(a) principal: Dal Bello, Letícia Casagrande
Data de Publicação: 2021
Outros Autores: Duarte, Pauliane Goularte, Scóz, Murilo
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/16319
Resumo: With the use of the concepts of greimasian semiotics, this article analyzes the institutional video present on Pantys brand site, which offers absorbing pantys, shorts, swimsuits and bras to a female public that searches inovative and sustainable alternatives, in order to identify the brand’s discourse through one of its manifestations. Were used the levels of the generative path of sense to perform the analysis, as well as the categories of the expression plan and the semi-symbolism.
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spelling Cool, absorbing, obvious: a semiotics perspective of Pantys brandCool, absorbing, obvious: una perspectiva semiótica de la marca Pantys Cool, absorbing, obvious: uma perspectiva semiótica da marca Pantyssemiótica greimasianapercurso gerativo do sentidomarca de modasemióticaidentidade de marcagreimasian semioticssemioticsgenerative path of sensefashion brandbrand identitysemiótica greimasianasemióticacamino generativo de significadomarca de modaidentidad de la marcaWith the use of the concepts of greimasian semiotics, this article analyzes the institutional video present on Pantys brand site, which offers absorbing pantys, shorts, swimsuits and bras to a female public that searches inovative and sustainable alternatives, in order to identify the brand’s discourse through one of its manifestations. Were used the levels of the generative path of sense to perform the analysis, as well as the categories of the expression plan and the semi-symbolism.Utilizando los conceptos de la semiótica greimasiana, este artículo analiza el video institucional presente en la web de la marca Pantys, que ofrece braguitas, shorts, bikinis y sujetadores absorbentes para un público femenino que busca alternativas sostenibles e innovadoras, con el fin de identificar el discurso de esta marca. a través de una de sus manifestaciones. Para llevar a cabo el análisis se utilizaron los niveles del camino generativo del significado, así como las categorías del plano de expresión y semi-simbolismo.Com uso dos conceitos da semiótica greimasiana, este artigo analisa o vídeo institucional presente no site da marca Pantys, tendo o intuito de identificar o discurso desta por meio de uma de suas manifestações. Utilizou-se dos níveis do percurso gerativo do sentido para realizar a análise, bem como das categorias do plano da expressão e o semissimbolismo.Universidade do Estado de Santa Catarina2021-04-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1631910.5965/1982615x14322021098ModaPalavra e-periódico; Vol. 14 No. 32 (2021): Variata; 98-121ModaPalavra e-periódico; Vol. 14 Núm. 32 (2021): Variata; 98-121 Modapalavra e-periódico; v. 14 n. 32 (2021): Variata; 98-1211982-615X10.5965/1982615x14322021reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/16319/12777Copyright (c) 2021 Pauliane Goularte Duartehttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessDal Bello, Letícia CasagrandeDuarte, Pauliane GoularteScóz, Murilo2024-02-29T11:37:15Zoai::article/16319Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-29T11:37:15ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Cool, absorbing, obvious: a semiotics perspective of Pantys brand
Cool, absorbing, obvious: una perspectiva semiótica de la marca Pantys
Cool, absorbing, obvious: uma perspectiva semiótica da marca Pantys
title Cool, absorbing, obvious: a semiotics perspective of Pantys brand
spellingShingle Cool, absorbing, obvious: a semiotics perspective of Pantys brand
Dal Bello, Letícia Casagrande
semiótica greimasiana
percurso gerativo do sentido
marca de moda
semiótica
identidade de marca
greimasian semiotics
semiotics
generative path of sense
fashion brand
brand identity
semiótica greimasiana
semiótica
camino generativo de significado
marca de moda
identidad de la marca
title_short Cool, absorbing, obvious: a semiotics perspective of Pantys brand
title_full Cool, absorbing, obvious: a semiotics perspective of Pantys brand
title_fullStr Cool, absorbing, obvious: a semiotics perspective of Pantys brand
title_full_unstemmed Cool, absorbing, obvious: a semiotics perspective of Pantys brand
title_sort Cool, absorbing, obvious: a semiotics perspective of Pantys brand
author Dal Bello, Letícia Casagrande
author_facet Dal Bello, Letícia Casagrande
Duarte, Pauliane Goularte
Scóz, Murilo
author_role author
author2 Duarte, Pauliane Goularte
Scóz, Murilo
author2_role author
author
dc.contributor.author.fl_str_mv Dal Bello, Letícia Casagrande
Duarte, Pauliane Goularte
Scóz, Murilo
dc.subject.por.fl_str_mv semiótica greimasiana
percurso gerativo do sentido
marca de moda
semiótica
identidade de marca
greimasian semiotics
semiotics
generative path of sense
fashion brand
brand identity
semiótica greimasiana
semiótica
camino generativo de significado
marca de moda
identidad de la marca
topic semiótica greimasiana
percurso gerativo do sentido
marca de moda
semiótica
identidade de marca
greimasian semiotics
semiotics
generative path of sense
fashion brand
brand identity
semiótica greimasiana
semiótica
camino generativo de significado
marca de moda
identidad de la marca
description With the use of the concepts of greimasian semiotics, this article analyzes the institutional video present on Pantys brand site, which offers absorbing pantys, shorts, swimsuits and bras to a female public that searches inovative and sustainable alternatives, in order to identify the brand’s discourse through one of its manifestations. Were used the levels of the generative path of sense to perform the analysis, as well as the categories of the expression plan and the semi-symbolism.
publishDate 2021
dc.date.none.fl_str_mv 2021-04-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/16319
10.5965/1982615x14322021098
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/16319
identifier_str_mv 10.5965/1982615x14322021098
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/16319/12777
dc.rights.driver.fl_str_mv Copyright (c) 2021 Pauliane Goularte Duarte
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Pauliane Goularte Duarte
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 14 No. 32 (2021): Variata; 98-121
ModaPalavra e-periódico; Vol. 14 Núm. 32 (2021): Variata; 98-121
Modapalavra e-periódico; v. 14 n. 32 (2021): Variata; 98-121
1982-615X
10.5965/1982615x14322021
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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